Why put any effort into trying to sell to stubborn， obnoxious， and belligerent customers （SOBs）？ Most sales trainers don't even mention them： they only amount to about ten percent of your client base， and it's much easier to sell to people who are friendly， likeable， and reasonable， right？　Wrong！ As salesman extraordinaire Dave Anderson points out in How to Deal with Difficult Customers， ten percent of your business adds up to a very large amount of money over the course of a career， and you're going to have to work with SOBs whether you like it or not. If you don't earn their business， your competition will. And， here's the big surprise： once you've gained the trust of your really difficult customers， they become your most loyal and supportive clients， giving you plenty of repeat business and showering you with referrals.　In this one-of-a-kind guide， you'll discover that SOBs are made， not born， and you'll learn how to win over the customers who make most salespeople want to run away screaming. Anderson explains the seven major factors that turn normal customers into SOBs， most of which involve previous experiences with salespeople who lacked the skill， knowledge， or motivation to serve them well.　Next， you'll find ten simple strategies proven to transform any SOB into a sweet and cuddly pussycat who can't wait to close the deal. You'll learn how to：　Understand and use the ten truths about SOBs　Take the fight out of the sales process　Face and finesse the SOB "quadruple threat"　Shovel the piles while they're still small　Create a cult that the SOB is dying to join　Generate "buy today" urgency　Read an SOB's mind　How to save a deal after you think you've lost it　And much more　So， the next time you're struggling with a grumpy， cranky， whiney SOB， you won't have to just stand there wondering， "How can I sell to this jerk？" With the can't-miss strategies you'll find in How to Deal with Difficult Customers， you'll turn that sourpuss into a sweetheart， close the deal in no time， and find yourself eager to take on the next tough customer.

If you want real-world solutions to drive monstrous results， like a 25—50% increase or more in revenue and earnings， Stop Whining！ Start Selling！ is for you！ As a business leader， salesperson， CEO， manager， executive， or entrepreneur， get ready to grow your business， enhance your profits， boost your earnings， and improve your life. Quickly， ethically， and dramatically！ This book gives you an almost unfair competitive advantage. It’s loaded with powerful insights and how-to success strategies on：　Ethics　Sales　Marketing　Negotiations　And more！　Order your copy today！

At last， the secrets of the real sales wizards are revealed in this inspirational book. Here are 100 failsafe tips， techniques and ideas for driving your sales up and up and smashing your targets. The ideas are drawn from sales masters from a variety of backgrounds and sectors， providing a heady mix of the best up-to-date and original sales tactics.* Series was previously exclusive to WH Smiths - very successful selling x copies - now available throughout trade and direct channels.* Practical and fun to use - simple and unique format.* Great advice mixed with a dash of irreverance.

本手册以大学物理学的基本理论为主，分为力学、热学、电磁学、光学、近代物理共五篇，每篇分为两部分，部分将这一篇的所有公式列出来，为读者快捷地查阅某个公式提供方便。第二部分对于基本概念、基本原理、基本定律、基本公式作了较详细的介绍和解释，并介绍了一些现代物理学的知识，如现代光学、信息熵等，力求做到内容全面、文字简练、概念清楚、条理分明，便于读者查阅。在篇末附录中我们编入了常用物理数据、物理常数、物理学大事年表、诺贝尔物理学奖获得者名册等，考虑到读者对外交流的需要，我们还特别编写了物理学词汇汉英对照表，将一些常用的物理学概念、词汇列出对应的英文单词或词组。相信本手册会给读者的学习和工作带来方便。本手册主要适用于理工科学院校的大学生、研究生以及科技工作者，对于物理教师，也是一本内容翔实的教学参考书。

本书围绕用户增长展开，主要内容包括一套精益化的核心增长方法和用户获取、用户深耕两大增长过程，以及用户洞察、数据分析、信息技术三大增长运营人员的用户增长技能。本书内容系统、翔实，结合大量案例，既准确严密，又深入浅出，具有较强的新颖性、可读性和实用性，堪称名副其实的实战教程。本书得到了营销国际协会的授权，系营销国际协会与中国工业和信息化部教育与考试中心联合推出的“互联网用户增长师”考试项目的独家中文教材。

Audience behavior began to shift dramatically in the mid 1990s. Since then， people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a sub*ion series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors， many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles， needs， interests， and preferences of their current and potential audiences. Arts Marketing Insights offers managers， board members， professors， and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book， Joanne Scheff Bernstein helps readers to understand performing arts audiences， conduct research， and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States， Great Britain， Australia， and other countries.

Magic Numbers for Consumer Marketing specifically describes key marketing measures commonly used in business. The book is designed to help marketers and non-marketers alike recognize the best measures to use when assessing the performance of marketing programs. Each marketing measure is defined， along with relevant examples and/or illustrations. Furthermore， the risks associated with relying too much on these formulas to the exclusion of other business inputs is discussed， providing readers with helpful guidelines of when these measures are most appropriate. From market share to customer lifetime value， there are numerous formulas that will help business people measure both the potential opportunity and actual results of various marketing activities. In addition， Magic Numbers for Consumer Marketing also describes key non-formulaic marketing frameworks， including brand value and brand culture. The frameworks and formulas are presented together because each depends on the other. Understanding the frameworks enables managers to more clearly see the link between organization design and outcomes， while the formulas help measure specific marketing program performance. 作者简介：John Davis is Chairman of Brand New View， a brand strategy firm.He also teaches at Singapore Management University. He has been a featured speaker at numerous conferences around the world and has been interviewed by media in both Asia and the United States for his views on branding and marketing strategy.He has spent more than 20 years in business as both an entrepreneur and marketing executive， having launched two award-winning companies and led marketing teams at Nike， Informix and Transamerica.He was born in the San Francisco Bay Area， earning his undergraduate degree in Political Science from Stanford University and his MBA from Columbia University.John， his wife Barbara， their 3 children， Katie， Chris and Bridget， and their dog 'Grinner' live in Singapore.

Katya Andresen， a veteran marketer and nonprofit professional， demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks， cigarettes， and even mattresses， with good advice for appealing to your audiences’ values， not your own; developing a strong， competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen， who is also a former journalist， also reveals the best route to courting her former colleagues in the media and getting your message into their reporting.

15预案——课前延伸，自主学习45学案——课内探究，高效课堂90考案——课后检测，质量评估 1．立足全国，征集原创：好的“原创题”都分散在全国一线老师手中，因此我们在《中学教学参考》《中国教育报》等媒体，按照每题不少于30元的标准，开展全国性原创题征集活动，对征集所得的题目进行科学的梳理，整合优化到本书当中。2．原创题的著作权保护：本书中的原创题都明显标注“密码原创” “密码改编”字样，我公司拥有此试题的“著作权”，任何图书、报刊、网站均禁止转载。否则，我们将追究法律责任。

本书介绍了中国医药行业概况，分析了影响药品营销的若干重要因素。作者团队基于丰富的药品营销操盘实践，原创性地提出了医药营销“1-3-14”营销管理架构和运行要点，以期帮助读者理解医药营销的本质和底层逻辑，助力优秀的医药营销管理者建立的知识架构和思维体系。本书以问题为导向，重点围绕医药营销过程中的常见问题、难点问题，展开深入分析，提出解决之策。本书具有可操作性强、可复制性好的特点，医药营销行业从业者不仅能从中找到方法和工具，还能获得思维启发，是一部工具书。