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新发展商务英语口语教程4

新发展商务英语口语教程4

作者:邹幸居

出版社:北京理工大学出版社

出版时间:2021-09-01

ISBN:9787576304107

定价:¥79.00

内容简介
  本书聚焦于企业的管理与发展,由课程导论、Company Structure、Corporate Culture、Teamwork、Corporate Management、Product Development、Marketing、Advertising、Agency、Investment and Development、E-commerce等11个单元组成。教材遵循由浅入深、梯次递进的方式编写,让学生逐步打好语言基础,能够模拟或套用常用口头交际句型,就日常生活和有关业务提出问题和简短回答,交流有困难时能采取简单的应变措施,从而达到A级考试口语水平的要求,练习形式多样,包括了简答题、选择题、填空题、连线题、排序题、思维导图、会议记录、笔记、新闻稿、合同,任务类型多元化,包括了对话(dialogue)、讨论(discussion)、展示(presentation)、报告(report)、谈话(talk)、微型讲座(mini-lecture)、访谈(interview)、辩论(debate)、会议(meeting)、谈判(negotiation)、电视购物(teleshopping)、直播带货(live stream sales)、 交易会(online trade fair), 地培养学生的商务英语口语表达能力。
作者简介
  邹幸居,汉族,广东广州人,广州大学课程与教学论(英语教育方向)硕士研究生毕业,副教授、中级翻译,从事商务英语教学工作10年,承担《商务英语函电》、《商务英语单证》、《商务英语谈判》、《 贸易实务》、《 贸易实务与单证》、《商务英文合同与法律》等课程的授课。
目录
Unit 1 Company Structure
Part 1 Introduction
Part 2 Warm-up
Part 3 Let's talk
Part 4 Let's speak
Part 5 Let's watch and play
Part 6 Let's share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 2 Corporate Culture
Part 1 Introduction
Part 2 Warm-up
Part 3 Let's talk
Part 4 Let's speak
Part 5 Let's watch and play
Part 6 Let's share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 3 Teamwork
Part 1 Introduction
Part 2 Warm-up
Part 3 Let's talk
Part 4 Let's speak
Part 5 Let's watch and play
Part 6 Let's share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 4 Corporate Management
Part 1 Introduction
Part 2 Warm-up
Part 3 Let's talk
Part 4 Let's speak
Part 5 Let's watch and play
Part 6 Let's share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 5 Product Development
Part 1 Introduction
Part 2 Warm-up
Part 3 Let's talk
Part 4 Let's speak
Part 5 Let's watch and play
Part 6 Let's share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 6 Marketing
Part 1 Introduction
Part 2 Warm-up
Part 3 Let's talk
Part 4 Let's speak
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