书籍详情
新发展商务英语综合教程(1)
作者:马爽
出版社:北京理工大学出版社
出版时间:2021-09-01
ISBN:9787576304626
定价:¥90.00
内容简介
本册图书沿着“英语基本知识与技能”和“商务基础知识与技能”两条主线,除了基本的词汇、语法、阅读等英语知识外,涵盖文化、职场、翻译等应用技能,能够全面满足新时期高等院校商务英语专业教学需求,并为未来职场需要铺平道路。以现代外语教育理念和教材设计理论为指导,结合商务英语语言和教学特点,融合编者在商学院多年的教学实践和长期从事商务英语教学的教师共同参与,联袂打造。强调打好扎实语言基本功,兼顾商务专业素质与人文素养同步提升。注重思维能力、创新能力和跨文化交际能力的培养。学习任务设计丰富多样,着力培养交际能力、自主学习能力和合作学习能力。单元紧扣社会热点话题,由简到繁,由低到高,难度合理递增。选文内容原汁原味,具有丰富的思想内涵和宽泛的文化覆盖面,可读性强,能够充分反映时代特点。
作者简介
马爽,辽宁大学英语教授,辽宁大学英语硕士、文艺学博士在读,英国MBA,美国德克萨斯大学访问学者。2018年“外研社杯”全国英语辩论赛总决赛总裁判长。自2010年以来主讲辽宁大学经济管理类博士英语。曾获辽宁大学“ ”教师等多种荣誉称号;获辽宁省本科 教学成果二等奖、辽宁省研究生 教学成果二等奖、辽宁大学教学成果一等奖等教学奖项;两次被评为辽宁省研究生精品课;指导学生多次获得全国英语演讲、辩论等大赛的总决赛季军、一等奖、东北三省 等。主要科研成果包括《取悦》《逐利为赢》等5部译著,《经管英语时文选读》等6部教材、教辅,7部工具书,发表 、省级论文十余篇、为21部世界名著作序。主持横向及省、校级级课题十余项,参与全国以及其他省部级及以上课题近二十项。
目录
Unit 1 Greetings and Introductions
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 2 Business Dinner Etiquette
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 3 Business Dress Code
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 4 Business Reception
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 5 Gift-giving
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 2 Business Dinner Etiquette
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 3 Business Dress Code
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 4 Business Reception
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 5 Gift-giving
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
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