书籍详情
新发展商务英语综合教程(3)
作者:杨慧,战海林,张秀红
出版社:北京理工大学出版社
出版时间:2021-09-01
ISBN:9787576304282
定价:¥90.00
内容简介
《新发展商务英语综合教程3》充分体现了文化传承与创新发展这一脉络。从内容设计和体例选择到案例选用和课后训练等均体现了本教材的核心词――“新发展”的基本内涵,同时也体现了编者们精益求精的治学态度。教材的体例和设计理念表现出可操作性强的特点。商务情景内容贴近日常商务实际,所选用的案例易掌握、消化、吸收和应用。对学生的英语实际应用能力和涉外业务能力的提升都有很大的帮助,填补了商务英语教材中高质量的商务英语应用综合能力提升方面的部分空白。
作者简介
杨慧,女,汉族,1970年生,毕业于辽宁师范大学外语系,学士,副教授,抚顺职业技术学院(抚顺师范高等专科学校)外语系教师,辽宁省外国语协会高职高专外语教学研究委员会会员。主要从事英语课程与教学、从事写作、英语 社会与文化等领域的研究。近年来主持参与 、省、市科研项目33项,出版教材4部,发表省级以上论文16篇,获校科研 个人,多项课题和多篇论文分别获省、市科研 成果一、二、三等奖。获得辽宁省 教学成果一等奖一项、三等奖一项。获抚顺市职业教育 教师、抚顺市教育系统“师德建设 个人”、抚顺市教育系统“雷锋式教师”、辽宁省电大系统 教师、全国大学生英语竞赛专业组一等奖 指导教师、辽宁省技能大赛英语口语一、二、三等奖 指导教师等荣誉称号。
目录
Unit 1 Recruitment
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 2 Advertisement
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 3 Retailing
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 4 Trademark
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 5 Organizational culture
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 6 Marketing
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 7 Exhibition
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 8 Online Shopping
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 9 Teamwork
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 2 Advertisement
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 3 Retailing
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 4 Trademark
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 5 Organizational culture
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 6 Marketing
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 7 Exhibition
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 8 Online Shopping
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
Unit 9 Teamwork
Warm-up
Text
Exercises
Listening and Speaking
Culture at Work
Career Skills
Reading Activity
Grammar
Applied Writing
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