书籍详情
国际商务英语:谈判与函电
作者:杨红,邱婉宁
出版社:机械工业出版社
出版时间:2022-06-01
ISBN:9787111705079
定价:¥49.00
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内容简介
本书是以 商务、 经济与贸易等专业的高等院校学生为对象而编写的 商务函电与谈判专业英语教材,主要介绍了在以进出口贸易为主的 商务活动中,在商务电话、商务接待、商务安排、商务拜访、询价、报价、议价、代理、付款、装运、保险、包装、索赔和仲裁等各交易阶段的谈判中所使用的英文表达方法、谈判技巧、函电交流方法和相关合同或协议文本的写作等。全书共16章,每一章由2段场景对话、单词与词组解释、重点句或典型句解释、1-2篇函电或合同、相关背景知识介绍、课后练习等组成。通过本课程的学习,学生在今后从事 贸易活动时,能够较熟练地用英语与外商进行沟通,并能够读懂和拟定业务往来函电与合同。
作者简介
暂缺《国际商务英语:谈判与函电》作者简介
目录
Preface
Suggestions
Chapter 1 Business Call 1
Part ADialogues 1
Part BCommunicating-Letter Style 11
Chapter 2 Business Reception 17
Part ADialogues 17
Part BCommunicating-Memorandum 29
Chapter 3 Business Arrangement 32
Part ADialogues 32
Part BCommunicating-Invitation Letter 44
Chapter 4 Business Visit 47
Part ADialogues 47
Part BCommunicating-Establishing Business Relations 60
Chapter 5 At the Fair 64
Part ADialogues 64
Part BReading & Communicating-Sales Confirmation 76
Chapter 6 Inquiry 79
Part ADialogues 79
Part BCommunicating-Making an Inquiry 91
Chapter 7 Offer 95
Part ADialogues 95
Part BCommunicating-Making an Offer 107
Chapter 8 Negotiation of Price 111
Part ADialogues 111
Part BCommunicating-Counter Offer 124
Chapter 9 Commission 128
Part ADialogues 128
Part BCommunicating-Asking to be the Sole Agent 142
Chapter 10 Agency 145
Part ADialogues 145
Part BReading-Agency Agreement 158
Chapter 11 Payment Methods 163
Part ADialogues 163
Part BReading & Communicating-Opening an L/C 176
Chapter 12 Shipment 183
Part ADialogues 183
Part BCommunicating-Making Shipment 195
Chapter 13 Insurance 199
Part ADialogues 199
Part BCommunicating桪iscussing Insurance 212
Chapter 14 Packing 215
Part ADialogues 215
Part BCommunicating-Discussing Packing 228
Chapter 15 Claim 232
Part ADialogues 232
Part BCommunicating-Claiming 245
Chapter 16 Arbitration 250
Part ADialogues 250
Part BReading桟ontract 262
Key to Part of the Exercises 267
References 292
Suggestions
Chapter 1 Business Call 1
Part ADialogues 1
Part BCommunicating-Letter Style 11
Chapter 2 Business Reception 17
Part ADialogues 17
Part BCommunicating-Memorandum 29
Chapter 3 Business Arrangement 32
Part ADialogues 32
Part BCommunicating-Invitation Letter 44
Chapter 4 Business Visit 47
Part ADialogues 47
Part BCommunicating-Establishing Business Relations 60
Chapter 5 At the Fair 64
Part ADialogues 64
Part BReading & Communicating-Sales Confirmation 76
Chapter 6 Inquiry 79
Part ADialogues 79
Part BCommunicating-Making an Inquiry 91
Chapter 7 Offer 95
Part ADialogues 95
Part BCommunicating-Making an Offer 107
Chapter 8 Negotiation of Price 111
Part ADialogues 111
Part BCommunicating-Counter Offer 124
Chapter 9 Commission 128
Part ADialogues 128
Part BCommunicating-Asking to be the Sole Agent 142
Chapter 10 Agency 145
Part ADialogues 145
Part BReading-Agency Agreement 158
Chapter 11 Payment Methods 163
Part ADialogues 163
Part BReading & Communicating-Opening an L/C 176
Chapter 12 Shipment 183
Part ADialogues 183
Part BCommunicating-Making Shipment 195
Chapter 13 Insurance 199
Part ADialogues 199
Part BCommunicating桪iscussing Insurance 212
Chapter 14 Packing 215
Part ADialogues 215
Part BCommunicating-Discussing Packing 228
Chapter 15 Claim 232
Part ADialogues 232
Part BCommunicating-Claiming 245
Chapter 16 Arbitration 250
Part ADialogues 250
Part BReading桟ontract 262
Key to Part of the Exercises 267
References 292
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