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会展英语

会展英语

作者:陈唐

出版社:浙江大学出版社

出版时间:2022-05-01

ISBN:9787308219174

定价:¥30.00

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内容简介
  本教材主要任务是培养学生用英语进行相关的展会活动,用英语与国外会展机构、协会进行会展调查、研究和管理工作,在国内外会展公司进行大型展会的策划与管理、公关、广告设计及推广等工作的能力。力求实现让学生掌握英语的综合使用,并通过会展英语的学习,掌握会展的相关专业知识,锻炼学生运用英语解决相关会展问题的能力。
作者简介
暂缺《会展英语》作者简介
目录
Chapter 1 Exhibition and Convention
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 2 Size and Location
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 3 Promoting and Marketing
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 4 Preparation and Coordination
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 5 Booth Design and Construction
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 6 Presentation and Reception
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 7 Invitation and Thanks
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 8 Business Travel and Sightseeing
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 9 Logistics and Insurance
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 10 Complaints and Countermeasures
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 11 Follow-up and Assessment
Lead In
Warm Up
Situational Dialogues
Further Reading
References
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