中国互联网公益（英文版 精装）

　　The progress of philanthropy has marked important milestones for civilization. The prosperity of the internet in China has been a great catalyzer for charity and attracted worldwide attention.This book is the work of Charles Chen Yidan， “the Father of China’s Internet Philanthropy”. It is based on the long-term research and practices of Tencent Research Institute and the Tencent Foundation. It reviews the recent history of internet-based charity during the past 20 years. It provides a first-time comprehensive review and study of internet-based charity from different dimensions， including the nature of internet-based charity， typical innovations and practices at home and abroad， as well as future prospects for integrating new technology and charity. It offers important insights into the transformation of many charitable organizations， the regulatory approach of governments towards these organizations， and the development of future society. This book contains not only a large set of the latest data from foreign countries but also exclusive interviews of many industry experts， including the directors of online charity platforms and chairmen of typical charitable organizations. It provides valuable references and is highly recommended for enterprises， organizations， and authorities that want to understand and promote the advancement of philanthropy in China.

　　Tencent Research Institute （TRI） is a social science research institution established by Tencent Holdings Ltd. with the input of Tencent’s diverse products， abundant cases and enormous data， the TRI focuses on the industry’s critical issues. It has established an open collaborative research platform and brought together the wisdom from all kinds of sources， with the objective of catalyzing the sound and orderly growth of the internet industry. With open， inclusive and forward-looking horizons in its research， TRI has committed itself to becoming an interdisciplinary research platform in which modern technology meets social science and humanities. Tencent Public Welfare and Charity Foundation（Tencent Foundation） was launched by Tencent Holdings Ltd. and registered in June 2007 as a national non-public charity foundation under the supervision of the Ministry of Civil Affairs. It is the first philanthropic foundation in China to be established by an internet company. Since its establishment， the Tencent Foundation has been making efforts to promote in-depth integration and development ofinternet and charity undertakings.In 2007， the Tencent Foundation brought China’s first internet-based public donation platform， Tencent Charity， online and officially introduced the “Internet Plus” method into China’s philanthropy. In 2015， Tencent joined hands with hundreds of charitable organizations， well-known enterprises， celebrities and top innovative institutions of communications to launch China’s first charity day， “99 Charity Day”. After four years’ development， “99 Charity Day” has become a nationwide philanthropy celebration held on an annual basis.

Introduction

Prologue：A Painting Connecting You to Charity

WeChat Moments Flooded with Paintings

Kids Gallery：A Popular Online Charity Campaign

The Great Potential of Internet Philanthropy

Three Questions About Internet Philanthropy

PartⅠ In China：The Rise of Internet Philanthropy

Chapter 1 History of Chinas Internet Philanthropy

Section 1 The Development of the Internet

Section 2 The Evolution of Philanthropy

Section 3 Ten Milestones

Chapter 2 The Rise of Online Charity Platforms

Section 1 From Social Contact to Philanthropy

Section 2 From Shopping to Charity

Section 3 From O2O Services to Charity

Chapter 3 Charitable Organizations“Labor Pains” and “Transformation”

Section 1 Public Charities

Section 2 Non-public Raising Organizations

Chapter 4 The Activated Businesses and Public

Section 1 Philanthropy Integrated into Business Operation

Section 2 Philanthropy Integrated into Peoples Daily Lives

Chapter 5 Governmental Support and Regulations

Section 1 The Progress of Charity Legislation

Section 2 The“Five Stages”of the Most Important Article Legislating Internet Philanthropy

Section 3 Three Questions About Internet Philanthropy

Section 4 Internet Plus Civil Affairs Services

Part Ⅱ Global Vision：Internet Philanthropy in Charitable Countries

Chapter 6 The United States：Volunteer Spirit and Technology Innovation

Section 1 The Philanthropic Culture in the US

Section 2 The Institutional Base of Philanthropy in the US

Section 3 The Philanthropic History in the US

Section 4 Major Modes of Internet Philanthropy in the US

Section 5 The US Features of Online Philanthropy

Chapter 7 The UK：The Tradition of Philanthropy and Government Support

Section 1 The Foundation of Philanthropy in the UK

Section 2 The Realities of Internet Philanthropy in the UK

Section 3 The Impact of Internet Philanthropy in the UK

Section 4 Summary

Chapter 8 Japan：From Government Oversight to Shared Governance

Section 1 The Development of Japanese Philanthropy

Section 2 The Development of Japans Internet Philanthropy

Section 3 Japans Characteristics and the Effects on Internet Philanthropy

Part Ⅲ In Retrospection：Internet Philanthropy Reshapes Social Connections

Chapter 9 Definition of Philanthropy

Section 1 What Is Philanthropy?

Section 2 The Development of Modern Philanthropy

Section 3 Effects of Modern Philanthropy on Society

Chapter 10 The Influence of Social Atomization

Section 1 Atomized Society

Section 2 The Side Effects of Science and Technology

Section 3 Challenges Facing Traditional Philanthropy

Chapter 11 Internet Philanthropy Reshapes Social Connections

Section 1 The Inevitability of Internet Philanthropy

Section 2 Reshaping Social Connections

Section 3 Philanthropy Combined with Technology

Part Ⅳ In the Future：Where Will Internet Philanthropy Lead Us to?

Chapter 12 Key Issues and Challenges Facing Chinas Philanthropy

Section 1 Application of Science and Technology

Section 2 Building of Trust

Section 3 Cultural Accumulation

Chapter 13 Transforming Technological Results to Social Progress

Section 1 Efficiency

Section 2 Reality

Section 3 Trust

Section 4 For Social Good

Chapter 14 Towards More Diversified and Comprehensive Philanthropy Governance

Section 1 Mechanisms for Public Participation

Section 2 Mechanisms for Information Transparency

Section 3 Competition

Section 4 Philanthropic Organizations/Management Mechanisms

Section 5 Cordination Between the Third and the Other Two Sectors

Chapter 15 Culture：Shaping a Philanthropic Culture with Emotionalism，Rationalism and Inclusion

Section 1 Traditional Chinese Philanthropic Culture

Section 2 Modern Chinese Philanthropic Culture

Section 3 Three Levels of Chinese Philanthropy

Section 4 Rational Philanthropy on the Internet

End：Long Term Pursuit of Rational Philanthropy

Appendix：A Chronical of Events of the Development of Internet Philanthropy（1995-2018）

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