书籍详情
商务英语阅读
作者：黄瑞红
出版社：浙江大学出版社
出版时间：2012-05-01
ISBN：9787308099455
定价：¥37.50
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内容简介
《商务英语阅读》是为广大学生提高商务英语阅读能力，提升实用英语水平而编写的教材。全书以阅读训练为主线，按照主题及模块式结构分层次、多角度编写，编入书中的商务阅读文章，内容涵盖国际商务的各个领域。教材按照商务经贸活动的实际要求，贯彻实用性和针对性的原则。
作者简介
暂缺《商务英语阅读》作者简介
目录
Unit 1 International Trade
Text A International Trade
Text B US Presses Japan on Farm Imports and India on World Trade Talks
各国商务文化的差异
Unit 2 Business Organization
Text A Forms of Business Ownership
Text B Publicly Held Company
美国商务风格
Unit 3 Stocks
Text A Introduction to Stocks
Text B Fundamental Analysis Techniques
旅美交往礼仪二十戒
Unit 4 Business Strategies
Text A Strategy——What is Strategy?
Text B E-Business Strategy——E-Commerce Business Strategies
餐桌礼仪
Unit 5 Supply and Demand
Text A Supply and Demand Curves
Text B Equilibrium： Where Supply Meets Demand
商务酒水文化礼仪
Unit 6 Product
Text A The Product Life Cycle
Text B eMarketing Product
外贸邮件营销的十大禁忌
Unit 7 Consumer Market
Text A Characteristics of Consumer Markets
Text B China to Become Biggest Luxury Consumer Market
国际贸易中产品包装设计注意事项
Unit 8 Advertising
Text A Advertising 101. Different Ways to Advertise
Text B Add the BIG G Factor to Your Internet Business Bottom Line
名片的商务社交礼仪
Unit 9 Promotion
Text A Sales Promotion Strategy
Text B Promotion is a State of Mind
商务交谈时的礼仪
Unit 10 E-commerce
Text A E-commerce， Today and Future
Text B Five Improvement Ideas for E-Commerce Sites
国际商务谈判技巧解读
Unit 11 The Internet Marketing
Text A How to Prepare For a Successful Internet Marketing Campaign
Text B The 3Cs of Internet Marketing-Caution， Conviction， Commitment
网络营销的特点
Unit 12 Transport
Text A The Transportation Modes
Text B Transportation Participants
商务电话礼仪
Unit 13 Human Resources Management
Text A The Human Resources Management
Text B The Traditional Process of HRM\
Text A International Trade
Text B US Presses Japan on Farm Imports and India on World Trade Talks
各国商务文化的差异
Unit 2 Business Organization
Text A Forms of Business Ownership
Text B Publicly Held Company
美国商务风格
Unit 3 Stocks
Text A Introduction to Stocks
Text B Fundamental Analysis Techniques
旅美交往礼仪二十戒
Unit 4 Business Strategies
Text A Strategy——What is Strategy?
Text B E-Business Strategy——E-Commerce Business Strategies
餐桌礼仪
Unit 5 Supply and Demand
Text A Supply and Demand Curves
Text B Equilibrium： Where Supply Meets Demand
商务酒水文化礼仪
Unit 6 Product
Text A The Product Life Cycle
Text B eMarketing Product
外贸邮件营销的十大禁忌
Unit 7 Consumer Market
Text A Characteristics of Consumer Markets
Text B China to Become Biggest Luxury Consumer Market
国际贸易中产品包装设计注意事项
Unit 8 Advertising
Text A Advertising 101. Different Ways to Advertise
Text B Add the BIG G Factor to Your Internet Business Bottom Line
名片的商务社交礼仪
Unit 9 Promotion
Text A Sales Promotion Strategy
Text B Promotion is a State of Mind
商务交谈时的礼仪
Unit 10 E-commerce
Text A E-commerce， Today and Future
Text B Five Improvement Ideas for E-Commerce Sites
国际商务谈判技巧解读
Unit 11 The Internet Marketing
Text A How to Prepare For a Successful Internet Marketing Campaign
Text B The 3Cs of Internet Marketing-Caution， Conviction， Commitment
网络营销的特点
Unit 12 Transport
Text A The Transportation Modes
Text B Transportation Participants
商务电话礼仪
Unit 13 Human Resources Management
Text A The Human Resources Management
Text B The Traditional Process of HRM\
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