书籍详情
管理（双语教学版 10e）
作者：[美] O.C.费雷尔，杰弗里·赫特，琳达·费雷尔 著
出版社：人民邮电出版社
出版时间：2018-03-01
ISBN：9787115476357
定价：¥48.00
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内容简介
《管理》（第10 版，双语教学版）主要讲述企业的创办与发展以及运营管理等商学知识，具体内容包括企业的组织形式，小企业、创业企业和特许经营，管理的本质，组织、团队和沟通，服务与生产运营管理。本书保留了原版书中全部英文及其教材要素，编者对目录以及部分专业词汇进行了翻译，书中还引用了一些新鲜有趣的商业案例、习题，语言简练，通俗易懂。
作者简介
作者O.C.费雷尔教授，曾担任美国营销协会学术委员会主席，其研究领域包括全球商业、市场营销和商业伦理。他致力于开发教学资源以让学生和教师更好地理解日趋复杂的全球商业环境，并在教学过程中采用本书作为教材，通过与学生和其他教师的沟通深入了解商学导论课程的教学需要，这使本书有机会得以不断改进。其妻子琳达·费雷尔教授为本书第三作者，现任市场营销科学学会主席，曾在麦当劳和必胜客的广告公司负责其广告培训、市场营销管理工作，丰富的实践经验使得她对市场营销及商业伦理有着独到的见解和深刻的洞察。杰弗里·赫特为圣保罗大学金融学教授，主要讲授投资学、公司理财和战略管理课程。他拥有深厚的全球商业开发的背景，尤其是环球金融市场和贸易关系方面。其所著教材曾被翻译成14种语言畅销31个国家。
目录
CHAPTER 1 第1章
Options for Organizing Business 2 企业的组织形式
Enter the World of Business 进入商业世界
Shareholder Activism 3 股东激进主义
Introduction 4 引言
CHAPTER 2 第2章
Small Business, Entrepreneurship, and Franchising 32
Chobani Yogurt Fights for Dominance in the Yogurt Market 33
Introduction 34 引言
The Nature of Entrepreneurship and Small Business 34
What Is a Small Business? 35
The Role of Small Business in the American Economy 36
Industries That Attract Small Business 38
Advantages of Small-Business Ownership 40
Independence 40
Costs 41
Flexibility 41
Focus 41
Reputation 41
Disadvantages of Small-Business Ownership 41
High Stress Level 42
High Failure Rate 42
Starting a Small Business 44
The Business Plan 44
Forms of Business Ownership 45
Financial Resources 45
Approaches to Starting a Small Business 47
Help for Small-Business Managers 49
The Future for Small Business 50
Demographic Trends 50
Technological and Economic Trends 51
Making Big Businesses Act “Small” 52
CHAPTER 3 第3章
The Nature of Management 60
Enter the World of Business
The Importance of Middle Managers 61
Introduction 62 引言
CHAPTER 4 第4章
Organization, Teamwork, and Communication 90
CarMax Uses Decentralized Structure to Support Teamwork 91
Introduction 92 引言
Task Forces 107
Teams 107
Communicating in Organizations 109
Formal Communication 110
Informal Communication Channels 111
Monitoring Communications 111
Improving Communication Effectiveness 112
CHAPTER 5 第5章
Managing Service and Manufacturing Operations 118
Introduction 120 引言
The Nature of Operations Management 120
Glossary 154 术语表
Photo Credits 159 图片版权
Options for Organizing Business 2 企业的组织形式
Enter the World of Business 进入商业世界
Shareholder Activism 3 股东激进主义
Introduction 4 引言
CHAPTER 2 第2章
Small Business, Entrepreneurship, and Franchising 32
Chobani Yogurt Fights for Dominance in the Yogurt Market 33
Introduction 34 引言
The Nature of Entrepreneurship and Small Business 34
What Is a Small Business? 35
The Role of Small Business in the American Economy 36
Industries That Attract Small Business 38
Advantages of Small-Business Ownership 40
Independence 40
Costs 41
Flexibility 41
Focus 41
Reputation 41
Disadvantages of Small-Business Ownership 41
High Stress Level 42
High Failure Rate 42
Starting a Small Business 44
The Business Plan 44
Forms of Business Ownership 45
Financial Resources 45
Approaches to Starting a Small Business 47
Help for Small-Business Managers 49
The Future for Small Business 50
Demographic Trends 50
Technological and Economic Trends 51
Making Big Businesses Act “Small” 52
CHAPTER 3 第3章
The Nature of Management 60
Enter the World of Business
The Importance of Middle Managers 61
Introduction 62 引言
CHAPTER 4 第4章
Organization, Teamwork, and Communication 90
CarMax Uses Decentralized Structure to Support Teamwork 91
Introduction 92 引言
Task Forces 107
Teams 107
Communicating in Organizations 109
Formal Communication 110
Informal Communication Channels 111
Monitoring Communications 111
Improving Communication Effectiveness 112
CHAPTER 5 第5章
Managing Service and Manufacturing Operations 118
Introduction 120 引言
The Nature of Operations Management 120
Glossary 154 术语表
Photo Credits 159 图片版权
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