书展会展实务英语

　　《书展会展实务英语》以会展行业职业发展为导向，注重会展策划和管理中的实务和常见的工作语言交际情景，兼顾了通用英语的基本语言技能训练以及会展专业英语的特点。《书展会展实务英语》在内容方面根据会展行业的特点和现实需求，分为会展策划和贸易展出展两个部分。会展策划部分为1～9单元，贸易展出展部分为10～15单元。在会展策划部分，《书展会展实务英语》参考了国外会展专业英语教材以及会展行业的专业网站，选取了会展策划中的关键环节，以会展行业职业发展为导向，注重会展策划和管理中的实务和常见的工作语言交际情景。

暂缺《书展会展实务英语》作者简介

Part I Planning Conferences and Events
Unit 1 A Brief Introduction to the MICE Industry
Text A
Text B
Communicative Skills
Unit 2 Careers in the MICE Industry
TextA
TextB
Communicative Skills
Unit 3 Meeting Planning
Text A
Text B
Communicative Skills
Unit 4 Choose a Venue
Text A
Textn
Communicative Skills
Unit 5 Contracts in the MICE Industry
Text A
Text B
Communicative Skills
Unit 6 Conference and Event Marketing
Text A
Text B
Communicative Skills
Unit 7 Registration
Text A
Text B
Communicative Skills
Unit 8 Room Block Management
Text A
Text B
Communicative Skills
Unit 9 Risk Management
TextA
Text B
Communicative Skills
Part II Exhibiting at a Trade Show
Unit 10 Background of Trade Shows
Text A
Text B
Communicative Skills
Unit 11 Choose a Trade Show
Text A
Text B
Communicative Skills
Unit 12 Pre-show Marketing
Text A
Text B
Communicative Skills
Unit 13 Move to the Exhibition
Text A
Text B
Communicative Skills
Unit 14 Post-show Activities
Text A
Text B
Communicative Skills
Unit 15 Cultural Aspects in Business Communication
Text A
Text B
Communicative Skills
Keys to Exercises
参考译文
附录一 课后生词表
附录二 会展行业常用术语资源
附录三 会议产业理事会提供的专业词汇表（示例）
附录四 主要会展行业组织网站
参考文献