Provides a fresh， international perspective on building customer relationships and building brand equityCustomer relationship management （CRM） is one of the hottest topics in strategic branding worldwide， and， as the authors of this groundbreaking book demonstrate， the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethnically very diverse customer base. The first book to provide a truly international perspective on customer relationship management， Romancing the Customer draws on case studies from around the world to describe cutting-edge CRM techniques currently used by many of today's most high-powered global enterprises. Paul Temporal and Martin Trott reveal the strategies behind some of the most successful initiatives of recent years.Paul Temporal， PhD （Singapore）， is Managing Director of Marketing Initiatives Group and a leading international expert on brand creation， development， and management. Martin Trott （Malaysia） is Managing Director of Relationship Marketing International.

本书在相关理论的启示下，通过网上问卷调查和网络爬虫抓取获得了351份和396份用户自填问卷及知识共享平台“在行”网站1609门课程、644位行家和1.8万余条评论的详细数据，运用多元回归、扎根理论、文本分析、结构方程模型、主成分回归等方法，研究了共享经济用户黏性行为对价值创造的影响，以及它的静态和动态影响因素。研究发现，“认知（cognition）—情感（affect）—行为（behavior）”的消费者态度模型能很好地描述共享经济的用户黏性特征，用户黏性对知识共享平台的价值创造有显著正影响；感知服务质量强烈影响感知价值和信任／风险，后两者又强烈影响共享经济用户黏性；感知价值对用户黏性的影响不如信任／风险因素对用户黏性的影响那么大。本书还以滴滴顺风车连续发生刑事案件等新闻热点事件为背景，研究了在这一典型事件的冲击和影响下共享经济用户黏性受损和修复的动态过程，以及平台—用户互动模式对共享经济用户黏性的动态影响。用户黏性受损的幅度受用户对事件归因方式的影响：“内部归因”会强化信任受损和黏性受损，“外部归因”会缓解信任受损和黏性受损。企业采取的信任和黏性修复策略的效果与用户的归因方式有显著的交互影响：当用户更多地采取内部归因时，企业采用功能性信任修复策略效果较好；当用户更多地采取外部归因时，企业采用情感性信任修复策略效果较好。

A detailed look at how to profit in the precious metals market Today， gold， silver， platinum， and palladium offer a new and different profit potential for those who understand the impact of new technologies， new economic forces， and new demographics. Updated to reflect changes in this market since the mid-1990s， The Precious Metals Trader focuses on new developments that could translate into serious profit-making trends-from electrically-generated automobiles that could substantially increase demand for platinum to the increased use of composites in dentistry， which could negatively impact the use of both silver and gold. The Precious Metals Trader also explains the supply/demand fundamentals of the four precious metals-gold， silver， platinum， and palladium-and provides projections about long-term trends and profit opportunities that will coincide with them. Filled with fresh insights from Philip Gotthelf-one of the top experts in this field-The Precious Metals Trader offers readers the guidance they need to trade profitably within this dynamic market.Philip Gotthelf （Closter， NJ） publishes the Commodex System-the oldest daily futures trading system published in the world-and the Commodity Futures Forecast Service. He is also President of Equidex Incorporated and Equidex Brokerage Group Inc. 作者简介：PHILIP GOTTHELF publishes Commodex® System—the oldest daily futures trading system published in the world—and the Commodity Futures Forecast® Service. He is also President of Equidex Incorporated and Equidex Brokerage Group， Inc. Gotthelf has appeared on CNBC， MSNBC， CNN， Bloomberg， the Today show， NBC Nightly News， and The Wall Street Report. His articles have appeared in major industry publications including Barron's， Futures magazine， Investing， Technical Analysis of Stocks & Commodities， and SFO Magazine. Gotthelf is the author of three previous books： Currency Trading （Wiley）， TechnoFundamental Trading， and The New Precious Metals Market.

Since 2002， commodities have outperformed every other asset class including stocks， mutual funds and real estate. If you’re itching to get in on the fun and profit， Commodities For Dummies is the resource you need to find out how to break into the commodities market and understand how to trade and prosper.　You’ll discover：　·How commodities stack up against other investment vehicles　·How to identify， manage， and overcome risk　·The pros and cons of futures， equities， ETFs and mutual funds　·Specific techniques for analyzing and trading in commodities　·Powerful profits in energy—crude oil， natural gas， coal， nuclear， and alternatives　·What you need to know about trading in metals—precious and not-so-precious　·How to grow your portfolio with farm products　·Featuring time-tested rules for investment success， this comprehensive， user-friendly guide helps you minimize risk， maximize profit， and find the shortest route to Easy Street.

LOFT - four letters， one syllable. And a very specific phi-losophy of living. Lofts are a challenge to contemporary architecture and extravagant interior design. The basic principle is： use space unconventionally！ Empty warehouses， depots， factories， or former churches - these are the playgrounds for creative people who are looking for the right atmosphere to Suit their ideas.Be it lovingly decorated or simple and cool， the history of each building is integrated in its new form： steal beams， loading bays， skylights， and huge windows add to the charm of a loft， especially when combined with warm colors and country style furniture， unusual objects or antiques.London， Antwerp， Paris， Amsterdam， or Berlin - every- where， air and light dominate these exceptional lofts. XXLiving offers a glimpse into history and progress of a way of living in which time and space seem meaningless.

近年来，全球化与信息科技革命不断推进，传统广播媒介结合计算机网络的高速发展，为广告与公关公司带来新的挑战。无论是公营或私营机构，都必须各出奇谋，寻找新的思维，设计具创意的广告宣传与策划公关活动。香港的广告和公关行业经过数十年的发展，人才辈出，在国际上有优良声誉，他们累积了不少实质经验，非常值得我们借鉴。本书访问了14位曾任职及现职广告公关公司的专业人员，是首本主要透过对谈形式，介绍广告发展的*概念，以及创作策略和进程的专书。受访人士均在香港及内地广告公关业内的不同范畴有出类拔萃的表现，他们在广告策划、创作、媒介分析、调查研究、公关写作、媒介关系、危机处理等方面，都是独当一面的领导人才，对行业有精辟独到的看法。企业竞争日趋激烈，不论从事各行各业，均有机会接触无孔不入的广告营销行为、与传媒打交道，甚至处理企业危机。阅毕本书，你会从作者与资深业界人士的对谈中一窥个中窍门，了解广告公关行业的发展状况及未来新趋势。

以优异的成绩顺利地通过高考，是每一个考生为之不懈奋斗的目标，而高考则为各美术院校提供选拔和挖掘可塑性较强的优秀青年学生的机会。近年来，我国各美术类高校在入学考试的方式和内容上作了一定的调整，除部分院校仍沿用原来专业性很强的考题外，大多数院校的考试题目都侧重于考核考生的设计潜质，目的是给考生一个更泛的、自由发挥创造性思维和设计才能的空间。在试卷的引判标准上提倡三个方面的内容：一、作品符合题意，切题准确。二、思维灵活、创意独特的原创倾向。三、色彩和谐、制作精美的画面表达能力。符合以上三个方面要求的作品在评分上始终占优势地位。过去死记硬背的应考方式肯定无法适应新形势下的考试要求，因此，考生在考前训练时，应把主要精力放在基础的训练上，做好以下几个方面的准备：多看，广泛阅读设计资料书籍，增加专业知识的深度和广度；多练，加强对二维创意图形、文字图形及三维空间分割构成的练习；多想，通过观察摩一定量的作品，思索和寻找创意中的可变因素作为借鉴的素材。经过一定量的训练，完全可以在短期内达到触类旁通、运用自如的地步。

《怎样把销售额提高一倍：把任何东西卖给任何人的超级大师课》提出了“销售不是把你做的东西强加给别人，而是你为了别人的需要而做事”的观点，而《怎样把销售额提高一倍：把任何东西卖给任何人的超级大师课》提出的研修课程会把你训练成为最好的销售者。

Becoming truly successful in sales involves a journey. Along the way， sales professionals must confront challenges involving attitudes， perceptions， and mental barriers as they learn how to work with clients and manage their own careers. Your Successful Sales Career is a one-of-a-kind manual for rookies and seasoned sales pros alike. This powerful career-enhancer offers exercises， scenarios， and techniques that will help salespeople rise to the top of their profession. Readers will learn：　* 25 strategies for sales success * Why it's important to concentrate more on "why people buy，" than "how to sell" * How to take the pressure off during a sales call， and why you should never begin a sales call with a presentation * And how to use the author's foolproof method for establishing trust and communicating with prospects　Along the way， readers will uncover information about themselves that will help them fine-tune the techniques and incorporate them into their current sales practices. In the end， the reader will have everything necessary to become a master of the art of salesmanship.

推销技巧是一门顺应我国经济发展的需要应运而生的应用学科。它明确提出了以满足顾客需求为中心进行推销活动这样一种现代推销学的核心概念，强调以顾客为中心，根据顾客的需要来组织推销活动，将顾客摆在重要的位置，使现代市场营销理论在现代推销活动中得到贯彻。本教材立足于学生的营销创新能力和实践能力的培养，在认真总结本课程教学实践的基础上，充分吸收国内外有关本学科理论研究和推销实践的新成果与新材料，对现代推销的基本理论、基本方法进行了准确的阐述。本书具有以下特点：，内容系统完整。全书从推销的产生与发展、推销的特点与作用、推销观念与推销要素、推销职能、推销环境、推销心理与推销模式到推销过程的各个阶段以及推销绩效与评估等方面，进行了具体详尽的阐述。 第二，理论与实践相结合。本书作者既为读者提供了先进的推销理论和指导性的方法，同时也提供了多个推销案例，以帮助读者巩固和消化相关知识。第三，适用性强。本书在体例上力求灵活、适用，包括学习目标、正文、推销案例、思考题和案例讨论等，既可以作为市场营销专业学生的教材，又可供企业营销人员和管理者参考。