书籍详情
绿色战略：企业持续发展之路
作者：陈建成,刘雯雯,杜德斌
出版社：中国林业出版社
出版时间：2014-12-01
ISBN：9787503877629
定价：¥35.00
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内容简介
本书的内容主要包括：第1章主要介绍绿色战略的界定；第2书是企业绿色化的相关内容；第3章主要介绍传统战略中缺失的部分：可持续发展性；第4章是企业可持续发展与企业战略的整合；第5章是企业环境责任的重要性；第6章主要介绍如何设计绿色战略提升可持续发展效果；第7章是通过可持续发展模型实施绿色战略；第8章主要介绍可持续发展领导力；第9章是绿色战略创新。
作者简介
暂缺《绿色战略：企业持续发展之路》作者简介
目录
Foreword
前言
Chapter 1 What is a green strategy?
1.1 A green strategy fosters a common culture of awareness and action
1.2 A green strategy facilitates decisions and transformation initiatives that improve the environment
1.3 Green strategies have attractive value propositions that are cost effective
1.4 Developing an enterprise-level green strategy
1.5 Summary
References
Chapter 2 Greening of the firm
2.1 "Greening of the firm" as conceptualized and understood by firms
2.2 "Greening of the firm" as a managerial agenda
2.3 "Greening of the firm" and its impact on firms' business models
2.4 "Greening of the firm" and its manifestation within firms' organization
2.5 Identification of key antecedents of successful green firms
2.6 Summary
References
Chapter 3 Sustainability： the missing ingredient in strategy
3.1 What is sustainability in a business context?
3.2 Vision
3.3 Strategic decision-making process
3.4 Strategy content： corporate， business and functional levels
3.5 Organizational culture
3.6 Sustainability initiatives： economic， social and environmental
3.7 Summary
References
Chapter 4 Integrating corporate sustainability and strategy for business performance
4.1 The firm as the unit of inquiry into sustainable development
4.2 Sustainable development and changing perspectives on the role of business
4.3 Sustainable development and business's new realities
4.4 The pressure to learn anew "what works"
4.5 Incorporating sustainability into business strategy
4.6 The significance of corporate sustainability as a strategic capability for the developing world
4.7 Summary
References
Chapter 5 The pivotal roles of corporate environmental responsibility
5.1 Background
5.2 Factors of CER
5.3 Barriers to CER
5.4 Benefits of CER
5.5 Summary
References
Chapter 6 Designing green strategies for sustainable effectiveness
6.1 Sustainable effectiveness
6.2 Companies with Green Strategies leading the way
6.3 The organizational design challenge
6.4 Summary
References
Chapter 7 Implementing a green strategy through a sustainability model
7.1 Theory
7.2 The sustainable activity model
7.3 How to use the model
7.4 Sustaining activities
7.5 Product-focused activities
7.6 Summary
References
Chapter 8 Sustainability leadership： from strategy to results
8.1 The need for a comprehensive sustainability framework
8.2 Workforce engagement ： the core construct in the context of corporate sustainability
8.3 Macro-components of green leadership
8.4 Micro-components of green leadership
8.5 The outcomes of workforce engagement
8.6 Enhancing workforce engagement ： the role of trust
8.7 Summary
References
Chapter 9 Strategic innovation for sustainability
9.1 Step-by-step innovation in products， services and processes
9.2 Radical innovation in processes and value chains
9.3 Game-changing systemic innovation
9.4 How to reap the benefits
9.5 Summary
References
前言
Chapter 1 What is a green strategy?
1.1 A green strategy fosters a common culture of awareness and action
1.2 A green strategy facilitates decisions and transformation initiatives that improve the environment
1.3 Green strategies have attractive value propositions that are cost effective
1.4 Developing an enterprise-level green strategy
1.5 Summary
References
Chapter 2 Greening of the firm
2.1 "Greening of the firm" as conceptualized and understood by firms
2.2 "Greening of the firm" as a managerial agenda
2.3 "Greening of the firm" and its impact on firms' business models
2.4 "Greening of the firm" and its manifestation within firms' organization
2.5 Identification of key antecedents of successful green firms
2.6 Summary
References
Chapter 3 Sustainability： the missing ingredient in strategy
3.1 What is sustainability in a business context?
3.2 Vision
3.3 Strategic decision-making process
3.4 Strategy content： corporate， business and functional levels
3.5 Organizational culture
3.6 Sustainability initiatives： economic， social and environmental
3.7 Summary
References
Chapter 4 Integrating corporate sustainability and strategy for business performance
4.1 The firm as the unit of inquiry into sustainable development
4.2 Sustainable development and changing perspectives on the role of business
4.3 Sustainable development and business's new realities
4.4 The pressure to learn anew "what works"
4.5 Incorporating sustainability into business strategy
4.6 The significance of corporate sustainability as a strategic capability for the developing world
4.7 Summary
References
Chapter 5 The pivotal roles of corporate environmental responsibility
5.1 Background
5.2 Factors of CER
5.3 Barriers to CER
5.4 Benefits of CER
5.5 Summary
References
Chapter 6 Designing green strategies for sustainable effectiveness
6.1 Sustainable effectiveness
6.2 Companies with Green Strategies leading the way
6.3 The organizational design challenge
6.4 Summary
References
Chapter 7 Implementing a green strategy through a sustainability model
7.1 Theory
7.2 The sustainable activity model
7.3 How to use the model
7.4 Sustaining activities
7.5 Product-focused activities
7.6 Summary
References
Chapter 8 Sustainability leadership： from strategy to results
8.1 The need for a comprehensive sustainability framework
8.2 Workforce engagement ： the core construct in the context of corporate sustainability
8.3 Macro-components of green leadership
8.4 Micro-components of green leadership
8.5 The outcomes of workforce engagement
8.6 Enhancing workforce engagement ： the role of trust
8.7 Summary
References
Chapter 9 Strategic innovation for sustainability
9.1 Step-by-step innovation in products， services and processes
9.2 Radical innovation in processes and value chains
9.3 Game-changing systemic innovation
9.4 How to reap the benefits
9.5 Summary
References
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