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数字时代的信息搜索：中美企业员工新媒体使用研究
作者：居然 著
出版社：浙江工商大学出版社
出版时间：2014-07-01
ISBN：9787517805168
定价：¥36.00
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内容简介
随着互联网新媒体技术的发展，人类的社会生活发生了巨大的变化，小到个人的婚恋、交友、教育、购物，大到整个国家的经济、政治、文化，人类社会的每一部分都深受这一技术的影响。但是，当我们思考这些深远的影响时，有一块重要的部分——工作，却无意中被忽略了。每一个人每天平均需要工作8小时或者更多，这8小时的集合组成了人生中不可或缺的一段重要经历，那么，新媒体技术在这段经历中起到了什么样的影响呢？《数字时代的信息搜索：中美企业员工新媒体使用研究》从这一角度出发，利用真实数据，为您展现了新媒体是如何融人人们的工作中，而人们又是如何利用这一新兴技术作为信息检索的工具来为工作服务的。希望《数字时代的信息搜索：中美企业员工新媒体使用研究》的内容能够启发读者进一步地思考如何利用新媒体，以使它们成为工作的利器而不仅仅是工作之余消磨时间的娱乐工具。
作者简介
居然，浙江工商大学人文与传播学院新闻系讲师，2007年至2013年留学美国，2009年毕业于美国墨海德州立大学，获传播学硕士学位，2013年毕业于美国俄亥俄大学，获传播学博士学位，主要研究新媒体时代受众行为模式和社会结构变化。目前巳在各类美国及国际传播学年会上发表数篇文章，内容涵盖组织传播、跨文化传播，以及新媒体传播。
目录
Chapter 1 Plurality of Innovations in Practice
1.Pragmatism
2.Shared Perspectives: Pragmatism and Culture
3.Pragmatism and Communication
4.Changes as Pragmatic Opportunities
4.1 Industrial Revolution
4.2 World War I and World War II
5.Plurality of New Media
6.New Media and Organizational Sense-Making: A Dissertation on Culturally Situated Information-Seeking Efforts
7.Preview
Chapter 2 Uncertainty Reduction, Information
1.Culture
2.Uncertainty Reduction
3.Socialization
3.1 Traditional Socialization Research
3.2 Social Information Processing Theory and Socialization
3.3 Socialization and New Media: Reducing Uncertainty in the Modern Era
3.4 Culture and Socialization
4.Organizational Identification
5.Summary
Chapter 3 Methodology
1.Procedures
1.I Sampling and Participants
1.2 Data Collection
2.Measurement
2.1 New Media Usage
2.2 Uncertainty
2.3 Identification
2.4 Cultural Differences
2.5 Demographic Data
3.Demographic Information
3.1 Chinese Respondents
3.2 American Respondents
4.Cross-Sample Equivalence
5.Plan of Data Analysis
6.Primary Data Analysis Plan
Chapter 4 Results
1.Preliminary Analysis to Clear Up Variable Measurement
1.1 Uncertainty Factors
1.2 Measuring Identification: A Comparison of Verbal and Graphic Scales
2.Primary Analysis of Data
2.1 Information——Seeking and Uncertainty
2.2 Cross-Cultural Information-Seeking
2.3 Local and Global Identification across Cultures
2.4 Model Proposed
3.Summary of Results
Chapter 5 Discussions
1.Discussions on the Findings
1.1 Information-Seeking and Uncertainty
……
1.Pragmatism
2.Shared Perspectives: Pragmatism and Culture
3.Pragmatism and Communication
4.Changes as Pragmatic Opportunities
4.1 Industrial Revolution
4.2 World War I and World War II
5.Plurality of New Media
6.New Media and Organizational Sense-Making: A Dissertation on Culturally Situated Information-Seeking Efforts
7.Preview
Chapter 2 Uncertainty Reduction, Information
1.Culture
2.Uncertainty Reduction
3.Socialization
3.1 Traditional Socialization Research
3.2 Social Information Processing Theory and Socialization
3.3 Socialization and New Media: Reducing Uncertainty in the Modern Era
3.4 Culture and Socialization
4.Organizational Identification
5.Summary
Chapter 3 Methodology
1.Procedures
1.I Sampling and Participants
1.2 Data Collection
2.Measurement
2.1 New Media Usage
2.2 Uncertainty
2.3 Identification
2.4 Cultural Differences
2.5 Demographic Data
3.Demographic Information
3.1 Chinese Respondents
3.2 American Respondents
4.Cross-Sample Equivalence
5.Plan of Data Analysis
6.Primary Data Analysis Plan
Chapter 4 Results
1.Preliminary Analysis to Clear Up Variable Measurement
1.1 Uncertainty Factors
1.2 Measuring Identification: A Comparison of Verbal and Graphic Scales
2.Primary Analysis of Data
2.1 Information——Seeking and Uncertainty
2.2 Cross-Cultural Information-Seeking
2.3 Local and Global Identification across Cultures
2.4 Model Proposed
3.Summary of Results
Chapter 5 Discussions
1.Discussions on the Findings
1.1 Information-Seeking and Uncertainty
……
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