书籍详情
新编商务英语阅读教程(第2版)
作者:毛群英 ,朱冬梅 ,陶丽萍 著
出版社:复旦大学出版社
出版时间:2013-07-01
ISBN:9787309096835
定价:¥25.00
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内容简介
《通用财经类系列:新编商务英语阅读教程(第2版)》精选了当今著名报纸、杂志、网站和学术刊物中与商务有关的文章并进行了精心编排,共计八章,涉及经济学、国际贸易、金融、会计、市场营销、工商管理、国际商务、电子商务等专业方向。配有词汇、习题和阅读资料等环节。
作者简介
毛群英,苏州大学东吴商学院副教授,硕士研究生导师。长期从事《商务英语》、《外贸英语函电》、《进出口贸易实务》等本科教学工作,编著《新编商务英语阅读教程》、《国际贸易实务》等教材,在专业学术期刊发表三十余篇论文。
目录
Unit One Economics(经济学)
Text Ten Principles of Economics
Supplementary Reading
The Turning Point
Unit Two International Trade(国际贸易)
Text Principles of the Trading System
Supplementary Reading
Could China Overtake U.S. as Global Trader?
Unit Three Finance(金融学)
Text The Balance of Payments
Supplementary Reading
East Asia's Foreign Exchange Rate Policies
Unit Four Management(管理学)
Text Strategic Management
Supplementary Reading
Three Keys to Flourishing in Trying Times
Unit Five Marketing(营销学)
Text Focusing Marketing Strategy with Segmentation
and Positioning
Supplementary Reading
The Legacy That Got Left on the Shelf
Unit Six Accounting(会计学)
Text An Introduction to Accounting Concepts
Supplementary Reading
Global Accounting Effort Gains A Step
Unit Seven International Business(国际商务)
Text International Business
Supplementary Reading
Huawei: Cisco's Chinese Challenger
Unit Eight Electronic Commerce(电子商务)
Text Electronic Commerce
Supplementary Reading
Promotions Drive Sales on Singles' Day
References(课外阅读参考)
Text Ten Principles of Economics
Supplementary Reading
The Turning Point
Unit Two International Trade(国际贸易)
Text Principles of the Trading System
Supplementary Reading
Could China Overtake U.S. as Global Trader?
Unit Three Finance(金融学)
Text The Balance of Payments
Supplementary Reading
East Asia's Foreign Exchange Rate Policies
Unit Four Management(管理学)
Text Strategic Management
Supplementary Reading
Three Keys to Flourishing in Trying Times
Unit Five Marketing(营销学)
Text Focusing Marketing Strategy with Segmentation
and Positioning
Supplementary Reading
The Legacy That Got Left on the Shelf
Unit Six Accounting(会计学)
Text An Introduction to Accounting Concepts
Supplementary Reading
Global Accounting Effort Gains A Step
Unit Seven International Business(国际商务)
Text International Business
Supplementary Reading
Huawei: Cisco's Chinese Challenger
Unit Eight Electronic Commerce(电子商务)
Text Electronic Commerce
Supplementary Reading
Promotions Drive Sales on Singles' Day
References(课外阅读参考)
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