新编商务英语：听力教程4教学参考书（第2版）

　　《全国高等院校商务英语精品教材·新编商务英语（第2版）：听力教程4教学参考书》为《新编商务英语（第二版）听力教程》第四册，共15个单元及期中、期末两篇测试题。每单元由4个部分组成：前3个部分的内容涉及求职、合同、合作、信息、金融、企业文化、经营与管理、市场与营销等各类商务活动，其中第一、第二部分拟用于课堂教学，第三部分可用作课外练习，教师和学生可根据教学实际灵活使用。第四部分为幽默故事，旨在活跃教学气氛、增强趣味性的同时，帮助学生增强语感，提高听力。

暂缺《新编商务英语：听力教程4教学参考书（第2版）》作者简介

Unit 1
Part I
A. Brokers
B. A Product Manager
Part II
A. Relationships with Different Kinds of People
B. Relationships Between the Employees
Part III
A. Accountant
B. How to Be a Successful Businessman
Part IV The World of Humor
Unit 2
Part I
A. Contract Law and Warranty
B. Trademark, Patent and Agency Law
Part II
A. Oral Contracts
B. How to Write Effective Business Contracts
Part III
A. Talking About the Contract
B. Hire a Personal Lawyer
Part IV The World of Humor
Unit 3
Part I
A. Partnership
B. Corporate Chains
Part II
A. Join the NW Business Partnership
B. Creating a Winning Business Partnership
Part III
A. Health Partnership
B. Joint Venture
Part IV The World of Humor
Unit4
Part I
A. Corporations
B. The Modem Corporation
Part II
A. Types of Business Organizations （ I ）
B. Types of Business Organizations （ II ）
Part III
A. Tips to Make an Organization
B. Transnational Corporations
Part IV The World of Humor
Unit 5
Part I
A. Management
B. Business Administration
Part II
A. Business Practice
B. Which One Is More Profitable?
Part HI
A. The Need for a Strategic Plan
B. Workers' Role
Part IV The World of Humor
Unit 6
Part I
A. Information Technology （ I ）
B. Information Technology （ II ）
Part II
A. Information Security
B. Different Types of IT Industry Jobs
Part III
A. The E-marketing
B. Information Needs
Part IV The World of Humor
Unit 7
Part I
A. Marketing
B. Customer Service
Part II
A. Marketing Approaches （ | ）
B. Marketing Approaches （ II ）
Part III
A. Elements of the Marketplace
B. Cross-cultural Marketing
Part IV The World of Humor
Unit 8
Part I
A. Supply and Demand
B. Competition
Part II
A. Business Competition （ I ）
B. Business Competition （ lI ）
Part III
A. What Is an Internal Company Analysis?
B. Internal Business Analysis
Part IV The World of Humor
Test One
Part I
Part II
Part III
Part IV
Unit 9
Part I
A. Other Financial Institutions
B. What Is a Central Bank?
Part II
A. Standard Chartered Bank
B. Banking Support for Small Business
Part III
A. J.P. Morgan
B. Finalizing a Plan
Part IV The World of Humor
Unit 10
Part I
A. Seven Management Principles of an Industrialist Group
B. Roles of General Managers
Part II
A. Business Management
B. Taking Responsibility During the Recession
Part III
A. Green Cars
B. Environmental Protection
Part IV The World of Humor
Unit 11
Part I
A. Understanding Cultural Differences
B. Business Culture
Part II
A. The Globalization Paradox
B. Japanese Communication Styles
Part III
A. Customs, Etiquette and Protocol
B. Global Business and Local Cultures
Part IV The World of Humor
Unit 12
Part I
A. Dell Computer Turns Customer Satisfaction into Profits （ I ） ...
B. Dell Computer Turns Customer Satisfaction into Profits （ 1] ） ...
Part II
A. Swatch —— A Successful Story
B. Personal Life Style and the Purchasing Process
Part III
A. Ice Cream Profits Melt Away
B. Domestic DVD Makers Urged to Pay Fees
Part IV The World of Humor
Unit 13
Part I
A. Job Hunting
B. Successful Job Interview
Part II
A. Writing Your Resume
B. Improving Your Communicating Skills
Part III
A. Finding a Job Abroad
B. How Can Graduates Get Jobs
Part IV The World of Humor
Unit 14
Part I
A. Trade Policy
B. Balance of Trade
Part II
A. Trade Protectionism in U.S. Takes on New Features
B. Chinese Minister Calls for Fight Against Trade Protectionism
Part III
A. Japan Trade Talks Are Under Way
B. Art Paper May Cost More
Part IV The World of Humor
Unit 15
Part I
A. Brakes on Fakes （ I ）
B. Brakes on Fakes （ II ）
Part II
A. Pawnshop Trade Boosted
B. Arabian Matchmakers: Flourishing Business
Part III
A. World's Top Chefs Cook up Culinary Summit
B. Nuclear Plant Gone to Weeds
Part IV The World of Humor
Test Two
Part I
Part II
Part III
Part IV