书籍详情
现代商务英语口语教程（下）
作者：李荣庆，李全福 编
出版社：天津大学出版社
出版时间：2011-08-01
ISBN：9787561839638
定价：¥18.00
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内容简介
《新曙光现代商务英语系列教材：现代商务英语口语教程（下）》是高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由短文导入、核心词汇训练、句型训练、看图说话、小组讨论和商务领域特殊用法组成。《新曙光现代商务英语系列教材：现代商务英语口语教程（下）》各练习环节均按以学生为中心的教学模式而设。比如，每单元的口语练习大都以学生小组对话形式组织，教师可因势利导，安排学生自主进行会话练习。
作者简介
暂缺《现代商务英语口语教程（下）》作者简介
目录
Unit One The Theory of International Trade
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Two World Trade Organization
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Three Marketing
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Four Marketing Mix
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills --:
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Five Promotion Activities
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Six Brand Strategy.
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Seven Business and Managerial Ethics
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Eight Women in Business
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Nine The Stocks
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Ten Business Recession
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Eleven Free Trade and Protectionism
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Twelve Intellectual Property Rights
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Two World Trade Organization
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Three Marketing
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Four Marketing Mix
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills --:
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Five Promotion Activities
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Six Brand Strategy.
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Seven Business and Managerial Ethics
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Eight Women in Business
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Nine The Stocks
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Ten Business Recession
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Eleven Free Trade and Protectionism
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Twelve Intellectual Property Rights
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
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