书籍详情
国际商务函电
作者：刘志伟 著
出版社：对外经贸大学出版社
出版时间：2011-11-01
ISBN：9787566301819
定价：¥33.00
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内容简介
《全方位商务英语系列教材：国际商务函电》结合大量的国际商务函电的范本，阐述了与国际贸易和国际商务活动有关的主要业务函电的写作方法和相关知识。《全方位商务英语系列教材：国际商务函电》理论结合实际，理论阐述深入浅出，案例范文新颖翔实，基本内容使用英文撰写，对一些名词和专业术语则适当辅以中文解释，在每章后面都有中文注释、中英文对照的常用词句、练习题和参考答案。本书特别适合用作高等学校国际贸易、国际商务、国际经济、国际金融、市场营销、商业经济管理、公共管理、公共关系、人事管理、旅游管理、涉外高等文秘等专业的中英文双语教学用书，也适合作为大专院校经济与管理类其他专业方向的教材。对于从事对外贸易和对外经济工作的业务人员、在外国公司和中外合资企业工作的管理及业务人员、从事招商引资的工作人员等，也是很实用的参考书。
作者简介
暂缺《国际商务函电》作者简介
目录
Chapter 1 General Principles of Business Letter Writing
商务信函写作的基本原则
1 Completeness 完整性
1.1 Provide All Necessary Information 提供所有必须的信息
1.2 Answer All Questions Asked 回答所有问及的问题
1.3 Give Something Extra When Desirable 提供必要的额外信息
2 Conciseness 简明性
2.1 Eliminate Wordy Expressions避免冗余的词句
2.2 Include Only Relevant Material只使用相关的信息
2.3 Avoid Unnecessary Repetition 避免不必要的重复
3 Consideration 体谅性
3.1 Focus on "You" in Positive Situations正面情形多使用"您"
3.2 Depersonalize in Sensitive Situations敏感情形避用人称
3.3 Show Reader Benefit展现读者的利益
3.4 Emphasize Positive Facts 强调积极的信息
4 Concreteness 具体性
4.1 Use Specific Facts and Figures使用具体的信息和数据
4.2 Put Action in Your Verbs尽量使用动词
4.3 Choose Vivid, Image-Building Words使用生动形象的用语
5 Clarity 清楚性
5.1 Choose Precise, Concrete and Familiar Words选择准确、具体和常用的词语
5.2 Construct Effective Sentences and Paragraphs有效地组织句子和段落
6 Courtesy 礼貌性
6.1 Be Sincerely Tactful and Appreciative 使用得体诚恳的词句
6.2 Use Expressions that Show Respect 使用表示尊敬的词句
6.3 Choose Non-Discriminatory Expressions使用非歧视性的词句
7 Correctness 正确性
7.1 Use the Right Level of Language使用合适的语言
7.2 Use Right Figures, Facts and Words使用准确的数据、事实和词句
7.3 Maintain Acceptable Writing Mechanics使用恰当的写作技巧
Exercises习题
Chapter 2 The Layout Format of the Business Letter商务信函格式
1 Full Block Style 完全齐头式
2 Modified Block Style段落齐头式
3 Indented Style 段落首行缩进式
4 General Points about Business Letter Layout 商务信函格式要点
5 The Layout Style of Fax 传真的格式
6 The Layout Style of Business Email 电子邮件的格式
Exercises 习题
Chapter 3 The Components of a Business Letter商务信函结构
1 The Letterhead信头
2 Date Line 日期
3 The Inside Address封内地址
4 The Salutation 称呼
5 The Body 正文
6 The Complimentary Close 结尾敬语
7 The Signature 签名
8 The Attention Line 主办人或经办人
9 Subject Line 事由
10 Enclosure Notation 附件
11 Copy Notation抄送
12 The Reference Initials 备忘署名
13 Mailing and Classification Notations 邮递分级标示
14 Postscript （"P.S." "PS" ） 附言
15 The Next Page Notation 续页标识
16 Envelopes 信封
17 Interoffice Memoranda 备忘录
Exercises 习题
Chapter 4 The Practical Approach of Business Document Writing
商务文书写作的实用步骤
1 Five Planning Steps 商务文书写作计划五步曲
1.1 Identify Your Purpose明确问题
1.2 Analyze Your Audience分析读者
1.3 Choose Your Ideas选择内容
1.4 Collect Your Data搜集数据
1.5 Organize Your Message 组织信息
2 Direct and Indirect Writing Approaches 直接与间接写作方法
2.1 The Direct Approach 直接法
2.2 The Indirect Approach 间接法
3 Business Writing Pyramid 商务写作"金字塔"
Exercises 习题
Chapter 5 Writing Informative Business Messages告知性商务文书写作
1 Writing Positive and Neutral Messages 正面和中性消息的写作
1.1 Formal Invitation Letters 请柬
1.2 Announcement Letters 通知信函
1.3 Transmittal Letters封面信函
2 Writing Negative Messages 负面信息的写作
2.1 Refusing Credit 拒绝提供商业信用
2.2 Declining Invitations and Requests for Favors拒绝邀请和请求
2.3 Negative Reply to an Invitation 回拒邀请
2.4 Unfavorable Unsolicited Messages主动发出的消极信息
Exercises 习题
Chapter 6 Writing Persuasive Business Messages说服性商务文书写作
1 Requests for Products or Services求购产品和服务
2 Complaints 申诉
3 Requests for Settlement of Payment付款请求
4 Solicited Sales Letters 回应式推销信
5 Unsolicited Sales Letters自发式推销信
Exercises 习题
Chapter 7 Enquiries and Offers询盘和发盘
1 Enquiries 询盘
2 Unsolicited Offers 主动发盘
3 Solicited Offers 回应式发盘
4 Counter Offers 还盘
Useful Sentences 常用词句
Exercises 习题
Chapter 8 Orders and Acknowledgements订单和确认
1 Orders 订单
2 Acceptance of Orders 接受订单
3 Acceptance of Orders with Changes接受订单但有改动
4 Suggesting Order Substitutes建议订购替代商品
5 Rejection of Orders 拒绝订单
Useful Sentences 常用词句
Exercises 习题
Chapter 9 Transport运输
1 Enquiry to Charter a Ship租船请求
2 Reply 租船答复
3 Shipping Instructions 装运指示
4 Shipping Advice 装运通知
5 Urging Immediate Shipment 敦促立即装运
Useful Sentences 常用词句
Exercises 习题
Chapter 10 Insurance保险
1 Urging to Insure敦促投保
2 Enquiry for Insurance投保询盘
3 Reply to Enquiry询盘答复
4 Confirmation 确认
Useful Sentences 常用词句
Exercises 习题
Chapter 11 Payment支付
1 A Request for Payment by L/C要求用信用证付款
2 A Request for Opening L/C申请开立信用证
3 The Bank Agreement to Open L/C银行同意开立信用证
4 A Notice to the Seller 通知卖方
5 A Request for Amending L/C 请求修改信用证
6 Presentation of Documents by the Seller 卖方提示付款
7 A Refusal by the Bank 银行拒付
8 A Request for Payment by the Seller 卖方请求银行付款
9 A Request for Payment by the Bank 银行要求买方付款
Useful Sentences 常用词句
Exercises 习题
Chapter 12 Claims and Adjustments索赔和理赔
1 A Claim about Short Weight 短量索赔
2 Reply to Claim 索赔的答复
3 A Claim about Quality 质量问题申诉
4 A Rejection of Claim 拒绝索赔的答复
Useful Sentences 常用词句
Exercises 习题
Chapter 13 Tenders招投标
1 An Invitation for Tender招标邀请
2 Letter of the Bid （Bid Form） 投标函
3 Power of Attorney 授权书
4 Bank's Reference Letter 银行资信证明函
5 Reference Letter from the Bidder's Clients 投标人用户推荐函
6 Qualification Statement of the Bidder 投标人资质声明函
7 Bid Bond 投标保证金
8 Performance Bond 履约保函
9 Bid Clarification Letter 投标文件澄清函
10 Writing an RFP RFP写作
11 Writing a professional RFP专业RFP写作
12 Common Elements of an RFP RFP的主要内容
13 The RFP Cover Letter RFP封面函
14 The RFP Letter of Intent 针对RFP的意向书
15 The No-Bid Letter 不参加投标函
16 The Contract Award Letter 中标通知书
17 The RFP Disqualification Letter 不符合RFP要求的告知函
18 The RFP Rejection Letter 未中标告知函
Useful Sentences常用词句
Exercises 习题
Chapter 14 Agency代理
1 Agency or Dealership Requests 代理或经销的请求
2 An Acceptance of Application 接受申请
3 A Rejection of Application 拒绝申请
Useful Sentences 常用词句
Exercises 习题
Reading Materials: Distributorship Agreement 经销协议
Chapter 15 Consignment and Exhibition Sales寄售和展卖
1 A Request for Goods on Consignment 建议寄售商品
2 An Acceptance 接受建议
3 A Request for Goods on Exhibition Sales 建议展卖商品
4 Acceptance of Proposal接受建议
Useful Sentences 常用词句
Exercises 习题
Chapter 16 Barter Compensation and Processing Trade易货补偿和加工贸易
1 A Proposal for Barter Trade 提议易货贸易
2 A Reply to the Proposal 对提议的回复
3 A Proposal for Compensation Trade提议补偿贸易
4 A Reply to Compensation Trade 对补偿贸易的回复
5 A Proposal for Processing Trade加工贸易建议书
6 A Reply to Processing Trade Proposal对加工贸易建议的回复
Useful Sentences 常用词句
Exercises 习题
Chapter 17 Setting up Sino-Foreign Joint Venture创办中外合资企业
1 Letter of Intent for a Joint Venture合资企业意向书
2 About Investment Environment关于投资环境
3 Registration of a Joint Venture注册合资企业
4 Application Letter for Registration of a Joint Venture 注册合资企业的申请
Useful Sentences 常用词句
Exercises 习题
Chapter 18 Other Business Documents其他商务文书
1 Confirming the Verbal Agreement确认口头达成的协议
2 Apology Letter 道歉信
3 Meeting Appointment Letter预约会见
4 Congratulations 祝贺信
5 Invitation 邀请信
6 Notice 通知
7 Promotional Letter促销信函
8 Thanks Letter感谢信函
9 Welcome Letter 欢迎信函
10 Resume and Its Cover Letter简历与附信
11 Recommendation Letter推荐信
12 To Whom It May Concern Letter给相关负责人的信
Useful Sentences常用词句
Exercises习题
附录一 习题参考答案
附录二 英汉对照国际商务常用缩写
附录三 英汉对照国际商务常用词汇
附录四 各种货币名称及标准缩写符号
附录五 英国与美国在贸易领域常用字拼写差异对照表
主要参考文献
商务信函写作的基本原则
1 Completeness 完整性
1.1 Provide All Necessary Information 提供所有必须的信息
1.2 Answer All Questions Asked 回答所有问及的问题
1.3 Give Something Extra When Desirable 提供必要的额外信息
2 Conciseness 简明性
2.1 Eliminate Wordy Expressions避免冗余的词句
2.2 Include Only Relevant Material只使用相关的信息
2.3 Avoid Unnecessary Repetition 避免不必要的重复
3 Consideration 体谅性
3.1 Focus on "You" in Positive Situations正面情形多使用"您"
3.2 Depersonalize in Sensitive Situations敏感情形避用人称
3.3 Show Reader Benefit展现读者的利益
3.4 Emphasize Positive Facts 强调积极的信息
4 Concreteness 具体性
4.1 Use Specific Facts and Figures使用具体的信息和数据
4.2 Put Action in Your Verbs尽量使用动词
4.3 Choose Vivid, Image-Building Words使用生动形象的用语
5 Clarity 清楚性
5.1 Choose Precise, Concrete and Familiar Words选择准确、具体和常用的词语
5.2 Construct Effective Sentences and Paragraphs有效地组织句子和段落
6 Courtesy 礼貌性
6.1 Be Sincerely Tactful and Appreciative 使用得体诚恳的词句
6.2 Use Expressions that Show Respect 使用表示尊敬的词句
6.3 Choose Non-Discriminatory Expressions使用非歧视性的词句
7 Correctness 正确性
7.1 Use the Right Level of Language使用合适的语言
7.2 Use Right Figures, Facts and Words使用准确的数据、事实和词句
7.3 Maintain Acceptable Writing Mechanics使用恰当的写作技巧
Exercises习题
Chapter 2 The Layout Format of the Business Letter商务信函格式
1 Full Block Style 完全齐头式
2 Modified Block Style段落齐头式
3 Indented Style 段落首行缩进式
4 General Points about Business Letter Layout 商务信函格式要点
5 The Layout Style of Fax 传真的格式
6 The Layout Style of Business Email 电子邮件的格式
Exercises 习题
Chapter 3 The Components of a Business Letter商务信函结构
1 The Letterhead信头
2 Date Line 日期
3 The Inside Address封内地址
4 The Salutation 称呼
5 The Body 正文
6 The Complimentary Close 结尾敬语
7 The Signature 签名
8 The Attention Line 主办人或经办人
9 Subject Line 事由
10 Enclosure Notation 附件
11 Copy Notation抄送
12 The Reference Initials 备忘署名
13 Mailing and Classification Notations 邮递分级标示
14 Postscript （"P.S." "PS" ） 附言
15 The Next Page Notation 续页标识
16 Envelopes 信封
17 Interoffice Memoranda 备忘录
Exercises 习题
Chapter 4 The Practical Approach of Business Document Writing
商务文书写作的实用步骤
1 Five Planning Steps 商务文书写作计划五步曲
1.1 Identify Your Purpose明确问题
1.2 Analyze Your Audience分析读者
1.3 Choose Your Ideas选择内容
1.4 Collect Your Data搜集数据
1.5 Organize Your Message 组织信息
2 Direct and Indirect Writing Approaches 直接与间接写作方法
2.1 The Direct Approach 直接法
2.2 The Indirect Approach 间接法
3 Business Writing Pyramid 商务写作"金字塔"
Exercises 习题
Chapter 5 Writing Informative Business Messages告知性商务文书写作
1 Writing Positive and Neutral Messages 正面和中性消息的写作
1.1 Formal Invitation Letters 请柬
1.2 Announcement Letters 通知信函
1.3 Transmittal Letters封面信函
2 Writing Negative Messages 负面信息的写作
2.1 Refusing Credit 拒绝提供商业信用
2.2 Declining Invitations and Requests for Favors拒绝邀请和请求
2.3 Negative Reply to an Invitation 回拒邀请
2.4 Unfavorable Unsolicited Messages主动发出的消极信息
Exercises 习题
Chapter 6 Writing Persuasive Business Messages说服性商务文书写作
1 Requests for Products or Services求购产品和服务
2 Complaints 申诉
3 Requests for Settlement of Payment付款请求
4 Solicited Sales Letters 回应式推销信
5 Unsolicited Sales Letters自发式推销信
Exercises 习题
Chapter 7 Enquiries and Offers询盘和发盘
1 Enquiries 询盘
2 Unsolicited Offers 主动发盘
3 Solicited Offers 回应式发盘
4 Counter Offers 还盘
Useful Sentences 常用词句
Exercises 习题
Chapter 8 Orders and Acknowledgements订单和确认
1 Orders 订单
2 Acceptance of Orders 接受订单
3 Acceptance of Orders with Changes接受订单但有改动
4 Suggesting Order Substitutes建议订购替代商品
5 Rejection of Orders 拒绝订单
Useful Sentences 常用词句
Exercises 习题
Chapter 9 Transport运输
1 Enquiry to Charter a Ship租船请求
2 Reply 租船答复
3 Shipping Instructions 装运指示
4 Shipping Advice 装运通知
5 Urging Immediate Shipment 敦促立即装运
Useful Sentences 常用词句
Exercises 习题
Chapter 10 Insurance保险
1 Urging to Insure敦促投保
2 Enquiry for Insurance投保询盘
3 Reply to Enquiry询盘答复
4 Confirmation 确认
Useful Sentences 常用词句
Exercises 习题
Chapter 11 Payment支付
1 A Request for Payment by L/C要求用信用证付款
2 A Request for Opening L/C申请开立信用证
3 The Bank Agreement to Open L/C银行同意开立信用证
4 A Notice to the Seller 通知卖方
5 A Request for Amending L/C 请求修改信用证
6 Presentation of Documents by the Seller 卖方提示付款
7 A Refusal by the Bank 银行拒付
8 A Request for Payment by the Seller 卖方请求银行付款
9 A Request for Payment by the Bank 银行要求买方付款
Useful Sentences 常用词句
Exercises 习题
Chapter 12 Claims and Adjustments索赔和理赔
1 A Claim about Short Weight 短量索赔
2 Reply to Claim 索赔的答复
3 A Claim about Quality 质量问题申诉
4 A Rejection of Claim 拒绝索赔的答复
Useful Sentences 常用词句
Exercises 习题
Chapter 13 Tenders招投标
1 An Invitation for Tender招标邀请
2 Letter of the Bid （Bid Form） 投标函
3 Power of Attorney 授权书
4 Bank's Reference Letter 银行资信证明函
5 Reference Letter from the Bidder's Clients 投标人用户推荐函
6 Qualification Statement of the Bidder 投标人资质声明函
7 Bid Bond 投标保证金
8 Performance Bond 履约保函
9 Bid Clarification Letter 投标文件澄清函
10 Writing an RFP RFP写作
11 Writing a professional RFP专业RFP写作
12 Common Elements of an RFP RFP的主要内容
13 The RFP Cover Letter RFP封面函
14 The RFP Letter of Intent 针对RFP的意向书
15 The No-Bid Letter 不参加投标函
16 The Contract Award Letter 中标通知书
17 The RFP Disqualification Letter 不符合RFP要求的告知函
18 The RFP Rejection Letter 未中标告知函
Useful Sentences常用词句
Exercises 习题
Chapter 14 Agency代理
1 Agency or Dealership Requests 代理或经销的请求
2 An Acceptance of Application 接受申请
3 A Rejection of Application 拒绝申请
Useful Sentences 常用词句
Exercises 习题
Reading Materials: Distributorship Agreement 经销协议
Chapter 15 Consignment and Exhibition Sales寄售和展卖
1 A Request for Goods on Consignment 建议寄售商品
2 An Acceptance 接受建议
3 A Request for Goods on Exhibition Sales 建议展卖商品
4 Acceptance of Proposal接受建议
Useful Sentences 常用词句
Exercises 习题
Chapter 16 Barter Compensation and Processing Trade易货补偿和加工贸易
1 A Proposal for Barter Trade 提议易货贸易
2 A Reply to the Proposal 对提议的回复
3 A Proposal for Compensation Trade提议补偿贸易
4 A Reply to Compensation Trade 对补偿贸易的回复
5 A Proposal for Processing Trade加工贸易建议书
6 A Reply to Processing Trade Proposal对加工贸易建议的回复
Useful Sentences 常用词句
Exercises 习题
Chapter 17 Setting up Sino-Foreign Joint Venture创办中外合资企业
1 Letter of Intent for a Joint Venture合资企业意向书
2 About Investment Environment关于投资环境
3 Registration of a Joint Venture注册合资企业
4 Application Letter for Registration of a Joint Venture 注册合资企业的申请
Useful Sentences 常用词句
Exercises 习题
Chapter 18 Other Business Documents其他商务文书
1 Confirming the Verbal Agreement确认口头达成的协议
2 Apology Letter 道歉信
3 Meeting Appointment Letter预约会见
4 Congratulations 祝贺信
5 Invitation 邀请信
6 Notice 通知
7 Promotional Letter促销信函
8 Thanks Letter感谢信函
9 Welcome Letter 欢迎信函
10 Resume and Its Cover Letter简历与附信
11 Recommendation Letter推荐信
12 To Whom It May Concern Letter给相关负责人的信
Useful Sentences常用词句
Exercises习题
附录一 习题参考答案
附录二 英汉对照国际商务常用缩写
附录三 英汉对照国际商务常用词汇
附录四 各种货币名称及标准缩写符号
附录五 英国与美国在贸易领域常用字拼写差异对照表
主要参考文献
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