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作者：（荷兰）马琳·罗斯·威廉姆斯（Marlous van Rossum-Willems）/萨拉·舒尔茨（Sarah Schultz） 合著
出版社：中信出版社
出版时间：2011-08-01
ISBN：9787508628356
定价：¥398.00
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内容简介
1、商业空间设计在塑造着迷人的氛围，营造人们美好的体验。商业空间设计在展示设计中越来越重要，而设计师在品牌识别中发挥着非常重要的作用。2、在Grand stand出版后，Frame出版社随着商业空间设计的迅速发展，推出了Grand stand2和Grandstand3。本书的出版几乎与国外的Grandstand3（2011年5月）同步出版，是Frame出版社首次授权中国同步出版。3、书中包括136个从从全球范围内精选出来的最新优秀商业空间设计项目，所有这些项目都是过去三年里最受参观者与商业品牌青睐的那些商业空间设计项目。此次首次引进到中国大陆。3、全书520页，按行业分为9大类：建材、电子、家电、照明、自动化、服饰等。每个商业空间为2-6页，包括对每个项目设计理念的分析、资金运用、很全面的线条图、平面图、手绘图、模型图和图注。4、项目均是来自全球知名品牌的商业展台，如Audi， Diesel， HSBC， Nike， Mercedes-Benz，Reebok， Samsung， Sony等。5、知名设计师，如Atelier Markgraph， D’art Design， nendo， Patricia Urquiola，Stefan Zwicky and UNStudio。
作者简介
作者：（荷兰）马琳·罗斯·威廉姆斯 （Marlous van Rossum-Willems） 合著者：（荷兰）萨拉·舒尔茨 （Sarah Schultz）马琳·罗斯·威廉姆斯 （Marlous van Rossum-Willems）和萨拉·舒尔茨 （Sarah Schultz）是FRAME出版社的两名资深编辑。
目录
01 服装的展示空间设计
adidas, D’art Design
Diesel Be Stupid, Wink and Diesel creative teams
dunhill,Campaign
Hugo Boss,Liganova
Nike Action Sports,Nike Brand Design Western Europe
Salomon/Bonfire, Stockwerk02 建材的展示空间设计
Armstrong, LAVA
Cascade Coil, Hassell
Eternit, Astrid Bornheim Architektur
Gira, Ueberholz
Modular Exhibit Systems, Aluvision
Theatre, A-Booth and HorizonCreative
Weltholz Sortimente, KMS Team03 消费品的展示空间设计
101 Woonideeen, Ingrid Heijne Interior Design
Coop Italia, vc a |vannini+cesaretti
Imagine, Apostrophy’s the Synthesis Server
MOST, plajer & franzstudio
Payot Libraire, MBDEspace
Sappi, Walbert-Schmitz04 电子产品的展示空间设计
Canon, Akihisa Hirata and KyotaTakahashi
Electrolux, D’artDesign
Intel Corporation, 2LK Design
Konami, Heller Designstudio
Samsung, Schmidhuber + Partner
Sony, Mo Ka05 室内产品的展示空间设计
361°, nendo
Caps deserve a second chance, HFT Stuttgart
Roca, dan pearlman
TOTO, Mach Architektur06 照明产品的展示空间设计
Havells Sylvania , Wit Design
Modular Lighting Instruments, Rotor Group
Norlight, Giancarlo Tintori
Occhio, Drandle 70|30 and Martin etKarczinski Pallucco, Out07 汽车的展示空间设计
Audi, Schmidhuber +Partner
Citroen - Moving Landscape, dotdotdot
Mercedes-Benz USA,Dimensional Communications
MINI, FrankenArchitekten
smart,BraunWagner
Volvo S60, KNOCK08 服务业的展示空间设计
HSBC, atelier oi
Specific Media, Delafair
TOT, Apostrophy’s the Synthesis Server
Turnbull & Associés, Randja Architects09 鞋及配饰的展示空间设计
Citizen, creative designers international
M&CO
Reebok, Everyone Associates媒体及专家评论：
书摘与插图：
01 ApparelADIDAS
D’art DesignWhere /Bread & Butter, Berlin, Germany
When / January 2010
Client / adidas
Market sector/ SportswearAt the Bread & Butter fashion fair in Berlin in 2010, theadidas stand crafted by D’art Design gave visitors a vibrant firstimpression of the brand’s winter collection. The stand wassurrounded by a hedge-like fence of intertwined white plastictubing that curled around backlit panels featuring the adidas logo.The mesh allowed visitors to peek into the stand without actuallyhaving to enter, but the invitingly open exhibit generatedoverwhelming visitor numbers nonetheless. D’art Design constructedthe stand using a palette of whites and blues which represented thecolours of both the brand’s logo and its winter collection.Mannequins sporting the adidas winter gear were arranged insociable clusters. Positioned on a raised boardwalk encircling thefence, the models appeared as if on a catwalk. A lounge areaserving drinks in the lower level of the stand provided visitorswith a bit more privacy for discussions.Adding to the striking visual presentation was the lightingdesign. Light sticks tucked into the hedge were the same shade ofblue as the adidas panels. The azure light pouring out of theelements spilt across the floor, forming the three strikingparallel stripes that make up the adidas logo, creating anexciting, graphic effect.D’art Design — agency for spatial communications — wasestablished in 1991 and consists of interior architects,communication and product designers, and project managers. Locatedin Neuss,
Germany, the company works in the field of retail and exhibitiondesign, and event implementation. The firm is known for creatingvisionary concepts that can be realised both through architecturecommunication and design.BJORN BORG
M+ AmsterdamWhere/ Modefabriek, Amsterdam, the Netherlands
When / January 2009
Client / Bjorn Borg
Market sector / Menswear and womenswearM+ Amsterdam was asked to craft a booth for fashion brand Bj.rnBorg’s appearance at Modefabriek, held in Amsterdam in 2009, whichthe label would be able to reuse at future trade fairpresentations. The design studio’s solution was to base theappearance of the stand on the recognisable, round logo of thebrand, and its corporate colours of red and white. The booth wasset up as an architectural installation that visitors were invitedto explore. A white wall surrounded most of the stand, hiding whatwas inside.Large voids cut from the side walls were fitted with mirrorglass, which, thanks to intelligent lighting solutions, allowedvisitors to look inside. One large circular opening cut from thestand’s exterior wall allowed passers-by to take a closer look.Positioned right behind this opening was a rotating platform onwhich mannequins presented key items from the brand’s latestfashion collection. The opening was designed as an oculus (Latinfor eye) that would tempt visitors to enter the world of Bj.rnBorg. Inside, the vibrant and intense colours of the fashion andaccessories collections displayed stood out strongly against thebackdrop of white and mirrored walls. The mirrors not only added tothe aesthetics and visibility from the exterior, they alsooptically enlarged the stand.STUDIO M+AMSTERDAM was founded in the year 2000, and is headedby Maurice van Bakel. In recent years, the studio has designed asignificant number of trade fair stands and corporate events for agrowing portfolio of clients at home and abroad. The studio’sclient list includes Bj.rn Borg, Converse, Tommy Hilfiger Denim,Miss Sixty, Otazu and many more.BURLINGTON
FASHION
Keggenhoff | PartnerWhere / Premium, Berlin, Germany
When / July 2009
Client / Burlington Fashion
Market sector / Menswear and womenswearFor its first appearance at fashion fair Premium in 2009,high-end clothing company Burlington commissioned design officeKeggenhoff | Partner to develop its stand. Burlington requested thebrand’s artistic nature was clearly represented, as well as thequalities it has become renowned for, namely its creativity,progressiveness and love of details. Keggenhoff | Partner created aframework based on Burlington’s two competing productColourful nails hammered into the wood reflected the hues of thecollection. lines. The design agency used the names of thecollections, Black and White, to shape a visual partition whereeach was defined by its colour. The atmosphere of the White labelappealed to consumers with an affinity for sporty casual wear, withthe zone presented as a woodland environment.Keggenhoff | Partner used a birch bark print as the principaldecoration. The print unified the space, covering everything andcreating a wall-meetsfloor-meets-bench effect. Props extended thetheme. Select items of clothing were hung from individual hatstands where the arms of each stand were shaped to resemble treebranches. The Black collection zone was defined by Keggenhoff |Partner as pure, simple, urban and sexy where the use of metal gavethe space a severity that was reflected in the presentation of theclothes. The two halves of the stand underlined Burlington’s keyattributes.Based in Neheim, Germany, design office KEGGENHOFF | PARTNER isled by Sabine Keggenhoff and Michael Than. Working internationally,the firm focuses on the development of concepts in the fields ofinterior design, architecture and corporate architecture. Thekeywords the firm applies to each tailor-made design are elegance,emotion and function.
adidas, D’art Design
Diesel Be Stupid, Wink and Diesel creative teams
dunhill,Campaign
Hugo Boss,Liganova
Nike Action Sports,Nike Brand Design Western Europe
Salomon/Bonfire, Stockwerk02 建材的展示空间设计
Armstrong, LAVA
Cascade Coil, Hassell
Eternit, Astrid Bornheim Architektur
Gira, Ueberholz
Modular Exhibit Systems, Aluvision
Theatre, A-Booth and HorizonCreative
Weltholz Sortimente, KMS Team03 消费品的展示空间设计
101 Woonideeen, Ingrid Heijne Interior Design
Coop Italia, vc a |vannini+cesaretti
Imagine, Apostrophy’s the Synthesis Server
MOST, plajer & franzstudio
Payot Libraire, MBDEspace
Sappi, Walbert-Schmitz04 电子产品的展示空间设计
Canon, Akihisa Hirata and KyotaTakahashi
Electrolux, D’artDesign
Intel Corporation, 2LK Design
Konami, Heller Designstudio
Samsung, Schmidhuber + Partner
Sony, Mo Ka05 室内产品的展示空间设计
361°, nendo
Caps deserve a second chance, HFT Stuttgart
Roca, dan pearlman
TOTO, Mach Architektur06 照明产品的展示空间设计
Havells Sylvania , Wit Design
Modular Lighting Instruments, Rotor Group
Norlight, Giancarlo Tintori
Occhio, Drandle 70|30 and Martin etKarczinski Pallucco, Out07 汽车的展示空间设计
Audi, Schmidhuber +Partner
Citroen - Moving Landscape, dotdotdot
Mercedes-Benz USA,Dimensional Communications
MINI, FrankenArchitekten
smart,BraunWagner
Volvo S60, KNOCK08 服务业的展示空间设计
HSBC, atelier oi
Specific Media, Delafair
TOT, Apostrophy’s the Synthesis Server
Turnbull & Associés, Randja Architects09 鞋及配饰的展示空间设计
Citizen, creative designers international
M&CO
Reebok, Everyone Associates媒体及专家评论：
书摘与插图：
01 ApparelADIDAS
D’art DesignWhere /Bread & Butter, Berlin, Germany
When / January 2010
Client / adidas
Market sector/ SportswearAt the Bread & Butter fashion fair in Berlin in 2010, theadidas stand crafted by D’art Design gave visitors a vibrant firstimpression of the brand’s winter collection. The stand wassurrounded by a hedge-like fence of intertwined white plastictubing that curled around backlit panels featuring the adidas logo.The mesh allowed visitors to peek into the stand without actuallyhaving to enter, but the invitingly open exhibit generatedoverwhelming visitor numbers nonetheless. D’art Design constructedthe stand using a palette of whites and blues which represented thecolours of both the brand’s logo and its winter collection.Mannequins sporting the adidas winter gear were arranged insociable clusters. Positioned on a raised boardwalk encircling thefence, the models appeared as if on a catwalk. A lounge areaserving drinks in the lower level of the stand provided visitorswith a bit more privacy for discussions.Adding to the striking visual presentation was the lightingdesign. Light sticks tucked into the hedge were the same shade ofblue as the adidas panels. The azure light pouring out of theelements spilt across the floor, forming the three strikingparallel stripes that make up the adidas logo, creating anexciting, graphic effect.D’art Design — agency for spatial communications — wasestablished in 1991 and consists of interior architects,communication and product designers, and project managers. Locatedin Neuss,
Germany, the company works in the field of retail and exhibitiondesign, and event implementation. The firm is known for creatingvisionary concepts that can be realised both through architecturecommunication and design.BJORN BORG
M+ AmsterdamWhere/ Modefabriek, Amsterdam, the Netherlands
When / January 2009
Client / Bjorn Borg
Market sector / Menswear and womenswearM+ Amsterdam was asked to craft a booth for fashion brand Bj.rnBorg’s appearance at Modefabriek, held in Amsterdam in 2009, whichthe label would be able to reuse at future trade fairpresentations. The design studio’s solution was to base theappearance of the stand on the recognisable, round logo of thebrand, and its corporate colours of red and white. The booth wasset up as an architectural installation that visitors were invitedto explore. A white wall surrounded most of the stand, hiding whatwas inside.Large voids cut from the side walls were fitted with mirrorglass, which, thanks to intelligent lighting solutions, allowedvisitors to look inside. One large circular opening cut from thestand’s exterior wall allowed passers-by to take a closer look.Positioned right behind this opening was a rotating platform onwhich mannequins presented key items from the brand’s latestfashion collection. The opening was designed as an oculus (Latinfor eye) that would tempt visitors to enter the world of Bj.rnBorg. Inside, the vibrant and intense colours of the fashion andaccessories collections displayed stood out strongly against thebackdrop of white and mirrored walls. The mirrors not only added tothe aesthetics and visibility from the exterior, they alsooptically enlarged the stand.STUDIO M+AMSTERDAM was founded in the year 2000, and is headedby Maurice van Bakel. In recent years, the studio has designed asignificant number of trade fair stands and corporate events for agrowing portfolio of clients at home and abroad. The studio’sclient list includes Bj.rn Borg, Converse, Tommy Hilfiger Denim,Miss Sixty, Otazu and many more.BURLINGTON
FASHION
Keggenhoff | PartnerWhere / Premium, Berlin, Germany
When / July 2009
Client / Burlington Fashion
Market sector / Menswear and womenswearFor its first appearance at fashion fair Premium in 2009,high-end clothing company Burlington commissioned design officeKeggenhoff | Partner to develop its stand. Burlington requested thebrand’s artistic nature was clearly represented, as well as thequalities it has become renowned for, namely its creativity,progressiveness and love of details. Keggenhoff | Partner created aframework based on Burlington’s two competing productColourful nails hammered into the wood reflected the hues of thecollection. lines. The design agency used the names of thecollections, Black and White, to shape a visual partition whereeach was defined by its colour. The atmosphere of the White labelappealed to consumers with an affinity for sporty casual wear, withthe zone presented as a woodland environment.Keggenhoff | Partner used a birch bark print as the principaldecoration. The print unified the space, covering everything andcreating a wall-meetsfloor-meets-bench effect. Props extended thetheme. Select items of clothing were hung from individual hatstands where the arms of each stand were shaped to resemble treebranches. The Black collection zone was defined by Keggenhoff |Partner as pure, simple, urban and sexy where the use of metal gavethe space a severity that was reflected in the presentation of theclothes. The two halves of the stand underlined Burlington’s keyattributes.Based in Neheim, Germany, design office KEGGENHOFF | PARTNER isled by Sabine Keggenhoff and Michael Than. Working internationally,the firm focuses on the development of concepts in the fields ofinterior design, architecture and corporate architecture. Thekeywords the firm applies to each tailor-made design are elegance,emotion and function.
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