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电子商务英语(第2版)

电子商务英语(第2版)

作者:张云 主编

出版社:人民邮电出版社

出版时间:2010-10-01

ISBN:9787115227881

定价:¥29.00

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内容简介
  《电子商务英语(第2版)》在编写的过程中突出强调读者对于专业文献的各方面的应用能力,安排时文阅读技巧、时文翻译技巧、商务电邮写作和工作场景用语等内容。《电子商务英语(第2版)》分10个单元,共20篇课文和10篇阅读材料,内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面,力求在向读者提供丰富的电子商务英语词汇及阅读资料的同时,向读者介绍目前电子商务运营的各个环节、内容以及未来的发展动向。《电子商务英语(第2版)》可作为高职高专院校电子商务、物流专业和金融管理等专业的教材,也可作为从事电子商务人员及其他自学者的学习用书。
作者简介
暂缺《电子商务英语(第2版)》作者简介
目录
Unit One Electronic Commerce Summary 
 Text A Electronic Commerce(EC) Theory 
 Text B Technological Platform of E-commerce 
  Skills of Understanding找出主题句,确定中心思想 
  Skills of Translation根据上下文/逻辑关系确定词义 
  Skills of Business E-mail Writing回复工作邀请信 
  Skills of Oral Language in Working Condition第一天上班报到 
 Self-study Projecting the Economic Impact of the Internet 
Unit Two Trading Modes of E-commerce 
 Text A Understanding B2C E-commerce 
 Text B What is B2B? 
  Skills of Understanding寻找重要事实和论据 
  Skills of Translation词类转换译法 
  Skills of Business E-mail Writing求助信 
  Skills of Oral Language in Working Condition同事之间 
 Self-study Know Something About B2C E-commerce 
Unit Three Security Technologies of E-commerce(Part One) 
 Text A Secure Electronic Transaction 
 Text B Security Techniques 
  Skills of Understanding猜测词义 
  Skills of Translation词的增减 
  Skills of Business E-mail Writing邀请信 
  Skills of Oral Language in Working Condition愉快地工作 
 Self-study Internet and EB Security 
Unit Four Security Technologies of E-commerce(Part Two) 
 Text A Firewall 
 Text B Computing System Security Measures 
  Skills of Understanding推理和判断 
  Skills of Translation正反译与反正译 
  Skills of Business E-mail Writing电话记录 
  Skills of Oral Language in Working Condition工作中的解决之道 
  Self-study Achieving Electronic Privacy 
Unit Five Payment of E-commerce on Net(Part One) 
 Text A Electronic Systems of Payments 
 Text B Electronic Payment & Taxation 
  Skills of Understanding确定作者的观点和态度 
  Skills of Translation分译与合译 
  Skills of Business E-mail Writing给顾客写邮件 
  Skills of Oral Language in Working Condition顾客就是上帝 
 Self-study Why isn't E-cash a common currency? 
Unit Six Payment of E-commerce on Net(Part Two) 
 Text A The SET Protocol 
 Text B E-money 
  Skills of Understanding阅读理解考查的重点 
  Skills of Translation被动句型的翻译 
  Skills of Business E-mail Writing用邮件进行预订 
  Skills of Oral Language in Working Condition预订 
 Self-study Some Issues About E-commerce Payments 
Unit Seven Logistics Management of E-commerce 
 Text A Logistics in Electronic Commerce 
 Text B Green Logistics 
  Skills of Understanding提高阅读理解的几个注意点 
  Skills of Translation定语从句的翻译 
  Skills of Business E-mail Writing用邮件发起邀约 
  Skills of Oral Language in Working Condition Get It Running顺利运行 
 Self-study Logistics automation 
Unit Eight Implementation of the E-commerce System 
 Text A The ABCs of ERP 
 Text B What is CRM? 
  Skills of Understanding英语阅读技巧(著名新东方英语培训中心) 
  Skills of Translation倍数的译法 
  Skills of Business E-mail Writing用邮件邀约共进晚餐 
  Skills of Oral Language in Working Condition At A Restaurant餐宴用语 
 Self-study Evaluating the Performances of E-commerce Systems 
Unit Nine Network Marketing 
 Text A Web Marketing Strategies 
 Text B Overview of Electronic Marketing Structure 
  Skills of Understanding阅读理解题型介绍 
  Skills of Translation长句的翻译 
  Skills of Business E-mail Writing顾客意见反馈信 
  Skills of Oral Language in Working Condition下班之后 
  Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) 
Unit Ten Industry Applications of E-commerce 
 Text A The Impact of EC on the Travel Industry 
 Text B Advertising of E-commerce 
  Skills of Understanding影响阅读速度的几个障碍点 
  Skills of Translation常见的计算机英语及缩写 
  Skills of Business E-mail Writing书写简单的通知 
  Skills of Oral Language in Working Condition技术会议 
 Self-study Electronic Publishing: Assessing Opportunities and Risks 
附录1 译文 
附录2 总词汇表 
附录3 常用电子商务词汇表 
附录4 屏幕英语 
附录5 考试样卷 
附录6 电子商务网站集锦 
Bibliography
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