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商务英语综合教程（第一册 学生用书）
作者：龙毛忠 分册主编
出版社：对外经济贸易大学出版社
出版时间：2009-08-01
ISBN：9787811345087
定价：¥29.80
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内容简介
《商务英语综合教程》共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，每单元均由TextA、TextB、TextC及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于垒日制商务英语专业或者英语（商务英语方向）专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。
作者简介
暂缺《商务英语综合教程（第一册 学生用书）》作者简介
目录
Unit One Business Leaders
Text A Richard Branson -- the World's Greatest Brand Builder
Text B Women and Men, Work and Power
Text C Oprah Winfrey: The Queen of Talk Shows
Unit Two Becoming Persuasive
Text A How to Be Persuasive
Text B How Persuasive Are You?
Text C How can We Put off an Important Conversation at Work?
Unit Three Integrity in Business
Text A MBA Students Swap Integrity for Plagiarism
Text B "Is It Time for Me to Get Out?"
Text C Online Courses Outside Business Hours
Unit Four Motivating Employees
Text A Employee Efficiency and Motivation
Text B The Flower Effect
Text C Marks & Spencer's Ways to Motivate It's Staff
Unit Five Team Building
Text A Top Team Building Strategies: Company Team Building
Text B Employee Team Building: Making a Successful Team
Text C Characteristics of Good Teams
Unit Six The Art of Layoff
Text A Tips on How to Fire Employees
Text B Less Painful Ways to Downsize Your Company
Text C Office Life in America
Unit Seven Stress Management
Text A Depression & Stress on Job Related Situations
Text B How to Handle a Stress-Related Meltdown and Get Back in the Game
Text C Great Tips for Successful Stress Management
Unit Eight Online Shopping
Text A Wealthy Buyers Go Online to Make Big Savings
Text B Marketers Take Advantage of the Information Age
Text C Getting the Most from Online Shopping
Unit Nine Building Customer Loyalty
Text A Johnny
Text B Customer Loyalty: 6 Tips to Gain Client Trust and Retain Client Trust
Text C Customer Service
Unit Ten Cause Marketing
Text A It Pays Off -- If You Do It Right
Text B "Cause Marketing" Tips: Boost Business by Giving Back
Text C Habitat for Humanity
Unit Eleven Corporate Espionage
Text A Procter & Gamble vs. Unilever: A Case of Corporate Espionage '
Text B Hewlett-Packard Spying Scandal Sheds New Light on US Corporate "Ethics"
Text C Understanding Intellectual Property Rights through Coca Cola
Unit Twelve Global Crisis
Text A Rich but Hungry
Text B Gas Crisis Packs Global Punch -- and Not Just on Motorists
Text C "Earth Hour" Goes Global
Text A Richard Branson -- the World's Greatest Brand Builder
Text B Women and Men, Work and Power
Text C Oprah Winfrey: The Queen of Talk Shows
Unit Two Becoming Persuasive
Text A How to Be Persuasive
Text B How Persuasive Are You?
Text C How can We Put off an Important Conversation at Work?
Unit Three Integrity in Business
Text A MBA Students Swap Integrity for Plagiarism
Text B "Is It Time for Me to Get Out?"
Text C Online Courses Outside Business Hours
Unit Four Motivating Employees
Text A Employee Efficiency and Motivation
Text B The Flower Effect
Text C Marks & Spencer's Ways to Motivate It's Staff
Unit Five Team Building
Text A Top Team Building Strategies: Company Team Building
Text B Employee Team Building: Making a Successful Team
Text C Characteristics of Good Teams
Unit Six The Art of Layoff
Text A Tips on How to Fire Employees
Text B Less Painful Ways to Downsize Your Company
Text C Office Life in America
Unit Seven Stress Management
Text A Depression & Stress on Job Related Situations
Text B How to Handle a Stress-Related Meltdown and Get Back in the Game
Text C Great Tips for Successful Stress Management
Unit Eight Online Shopping
Text A Wealthy Buyers Go Online to Make Big Savings
Text B Marketers Take Advantage of the Information Age
Text C Getting the Most from Online Shopping
Unit Nine Building Customer Loyalty
Text A Johnny
Text B Customer Loyalty: 6 Tips to Gain Client Trust and Retain Client Trust
Text C Customer Service
Unit Ten Cause Marketing
Text A It Pays Off -- If You Do It Right
Text B "Cause Marketing" Tips: Boost Business by Giving Back
Text C Habitat for Humanity
Unit Eleven Corporate Espionage
Text A Procter & Gamble vs. Unilever: A Case of Corporate Espionage '
Text B Hewlett-Packard Spying Scandal Sheds New Light on US Corporate "Ethics"
Text C Understanding Intellectual Property Rights through Coca Cola
Unit Twelve Global Crisis
Text A Rich but Hungry
Text B Gas Crisis Packs Global Punch -- and Not Just on Motorists
Text C "Earth Hour" Goes Global
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