商务英语精读（下册）

　　《高等院校商务英语专业核心课精品系列教材：商务英语精读（下册）》的特色主要表现在以下几个方面：一、针对性强，涵盖面广，新颖实用《高等院校商务英语专业核心课精品系列教材：商务英语精读（下册）》专为上文提到的各类商务英语学习者编写，尤其针对上述专业学生毕业时的就业去向，给他们提供了一套理论与实际紧密结合、学以致用的实用教材。全书基本涵盖经贸企业（尤其是外贸企业和跨国公司）经营操作的各个方面，为学生今后在这类企业工作打下了坚实的基础。二、内容丰富。逻辑严密。自成体系《高等院校商务英语专业核心课精品系列教材：商务英语精读（下册）》在结构、内容编排上多有创新之处。每单元都围绕一个主题，自成体系。同时，各章内容还一脉相承、融会贯通、环环相扣、逻辑严密，使全书构成一个有机的整体。在编写过程中，《高等院校商务英语专业核心课精品系列教材：商务英语精读（下册）》把语言知识、语言技能、商务知识、跨文化商务交际能力等各项知识技能的学习和培养综合考虑，为学生今后在商务领域的深入学习奠定了基础。三、图文并茂。形式精美每章开篇提供一幅紧扣本章主题的插图。书中也根据情况或需要提供至少三至四幅反映书中内容、提供背景知识、有助于加深学生理解和记忆的图画，目的是以最典型和新鲜的商务语言和图片传递最新的国际商务信息和当今世界经济上的热点经济话题，使《高等院校商务英语专业核心课精品系列教材：商务英语精读（下册）》形式、内容并重，知识趣味俱备，抽象形象兼有。四、设计人性化。考虑细致周到为方便学生阅读时查找生词、重要商务术语和短语，引起学生对这些需要重点掌握的语言点的注意，《高等院校商务英语专业核心课精品系列教材：商务英语精读（下册）》特意在课文中把生词和短语用黑体标出，把重要的商务术语用斜体标示出来。阅读文章部分的生词也采用了类似的人性化设计，体现编者以读者为本的思想。五、体例独创。别开生面这是《高等院校商务英语专业核心课精品系列教材：商务英语精读（下册）》另一个重要的特色，也是《高等院校商务英语专业核心课精品系列教材：商务英语精读（下册）》创新精神的集中体现。《高等院校商务英语专业核心课精品系列教材：商务英语精读（下册）》的每章由五大部分组成，它们分别是第一部分的商务交际、第二部分的课文（包括生词和重要商务术语的解释、重要词组例解和课文注释等）、第三部分的课文练习、第四部分的商务加油站和第五部分的商务拓展阅读（包括阅读前提问、文章和其后的练习）。各章除讲授相应的商务知识外，还全面操练听说读写译等英语各个方面的技能。

暂缺《商务英语精读（下册）》作者简介

UNIT 6 Preparation for International Market
Chapter 19 Motivations to Go Abroad
Section One： Business Communications
Making an Offer
Section Two： Text
Motivations to Co Abroad
Section Three ： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Concerns and Problems of Going International
Chapter 20 International Market Research
Section One： Business Communications
Doing Business in China
Section Two： Text
International Market Research
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Potato Chips Global Marketing
Chapter 21 Determining Research Objectives
Section One： Business Communications
Decision Making in China
Section Two： Text
Determining Research Objectives
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Using Aims and Objectives to Create a Business Strategy
-Experience from Kellogg
UNIT 7 International Marketing
Chapter 22 What Is Marketing
Section One： Business Communications
Product Presentation
Section Two： Text
Marketing
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Marketing Is All Around Us
Chapter 23 The Marketing Process
Section One： Business Communications
Marketing Strategy
Section Two： Text
The Marketing Mix
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Market Segmentation
Chapter 24 Target Market Selection
Section One： Business Communications
Developing a New Market
Section Two： Text
How to Select Target Market
Section Three ： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Estimating Market Potential
Chapter 25 Marketing in the 21st Century
Section One： Business Communications
Counter-Offer
Section Two： Text
Global Marketing in the Twenty-first Century
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Brand Management or Customer Management
UNIT 8 Negotiation and Contract
Chapter 26 Business Negotiation
Section One： Business Communications
Meeting a Trade Delegation
Section Two ： Text
Steps of Business Negotiation
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
The Negotiating Skills
Chapter 27 Establishment of Contract
Section One： Business Communications
Contract Negotiation over the Phone-Price
Section Two： Text
Fundamentals of a Contract
Section Three： Exercises
Section Four： Biz Fueling Station
Section Flue： Business Reading
Breach of Contract
Chapter 28 Business Contract
Section One： Business Communications
Drafting Contract
Section Two ： Text
Drafting a Contract
Section Three： Exercises
Section Four： Biz Fueling Station
Section Fioe ： Business Reading
Purchase Contract
Chapter 29 Function of Trade Terms
Section One： Business Communications
pecific Enquiry
Section Two： Text
Function of Trade Terms
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Purpose and Scope of Incoterms
Chapter 30 Commonly Used Trade Terms
Section One： Business Communications
Emergency Call： Dispute Settlement
Section Two： Text
Commonly Used Trade Terms
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
A View of the Structure of Incoterms
UNIT 9 InternationalPayment
Chapter 31 Terms and Instruments of Payment
Section One： Business Communications
Declining Payment by D/P
Section Two： Text
Terms of Payment
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
nstruments of Payment
Chapter 32 Documentary Collection
Section One： Business Communications
Both Sides Make Some Concessions
Section Two： Text
Procedures of Documentary Collection
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
DP and DA
Chapter 33 Letter of Credit
Section One： Business Communications
Accepting Payment by D/P
Section Two： Text
Documentary Credit
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Procedures & Types of L/C
UNIT 10 Shipment and Insurance
Chapter 34 Modes of Transportation
Section One： Business Communications
Shipment
Section Two： Text
Modes of Transport
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Clause of Shipment
Chapter 35 Insurance and Its History
Section One： Business Communications
Insuring the Glassware
Section Two： Text
History of Insurance
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
The Advantages of Your Own Ocean Cargo Policy
Chapter 36 Cargo Insurance
Section One： Business Communications
Lodging a Claim