书籍详情
通信运营与管理专业英语教程
作者：李学军 编
出版社：人民邮电出版社
出版时间：2008-01-01
ISBN：9787115178732
定价：¥26.00
购买这本书可以去
内容简介
《通信运营与管理专业英语教程》不同于传统的通信专业英语，针对职业特点，降低了难度，紧扣“即学即用”，突出口语的重要性。《通信运营与管理专业英语教程》首先安排了3个准备单元，收录专业常用的词汇、表达和简短的职业会话；正文12个单元中，前10个单元按照通信行业的业务分类讲述和训练，后两个单元选择宽带和移动语音业务进行强化训练；最后给出了12篇阅读材料，这些材料主要包括中国通信行业和通信公司简介，教材正文未涉及的、尚未或较少在我国通信行业出现的业务介绍，与外国客户交流的技巧和知识，用户协议。为方便老师教学，在人民邮电出版社网站上还配有课文的参考译文，供教师下载。《通信运营与管理专业英语教程》适用于通信运行专业学生、电信营业员、电信业务营销员、通信终端销售和移动营业员作为教材或培训教材使用。
作者简介
暂缺《通信运营与管理专业英语教程》作者简介
目录
Preparatory Unit 1 Useful Words and Phrases in Telecommunication Industry 1
Preparatory Unit 2 Useful Expressions in Telecommunication Industry 7
Preparatory Unit 3 Frequently Used Dialogues in Common Telecommunication Services 17
Unit 1 Telecommunication and Voice Communication(通信和语音业务) 24
Part1 Background Reading: Telecommunication and Voice Communication(语音业务的理论介绍) 24
Part2 Remember and Practice: Verizon Freedom Essentials(美国Verizon公司的语音业务) 26
Part3 Useful Information: What is Telemarketing?(什么是电话销售) 29
Exercises 30
Unit 2 Mobile Phone and Applications(I)(移动语音业务I) 33
Part1 Background Reading: Mobile Phone and Applications(I)(移动语音业务I) 33
Part2 Remember and Practice: AT&T Wireless Plans(AT&T无线套餐) 39
Part3 Useful Information: A Brief History of Cell Phones(移动电话简史) 43
Exercises 44
Unit 3 Mobile Phone and Applications(II)(移动语音业务II) 47
Part1 Background Reading: Mobile Phone and Applications(II)(移动语音业务II) 47
Part2 Remember and Practice: Cell Phone Tones and Graphics(移动电话铃声和图片) 52
Part3 Useful Information: Choosing a Mobile Phone Network(移动电话网络的选择) 58
Exercises 59
Unit 4 Personal Handy-phone System(小灵通) 66
Part1 Background Reading: Personal Handy-phone System(小灵通业务的理论介绍) 66
Part2 Remember and Practice: PHS Basic Services(小灵通业务具体操作指南) 69
Part3 Useful Information: 7 Tips to Make Your Telemarketing Appointment-Making Presentation More Clear(7条决窍使电话销售表达更清晰) 72
Exercises 73
Unit 5 SMS(短信息服务) 83
Part1 Background Reading: SMS(短信服务的理论介绍) 83
Part2 Remember and Practice: Google SMS(Google公司的短信辅助查询服务) 87
Part3 Useful Information: Tips for Doing Telephone Sales(电话销售要领) 88
Exercises 90
Unit 6 Broadband Internet Access(宽带业务) 96
Part1 Background Reading: Broadband(宽带业务的理论介绍) 96
Part2 Remember and Practice: Verizon FiOS Internet(Verizon公司的光纤宽带业务) 100
Part3 Useful Information: Telemarketing: What would They Think and Response?(电话销售：客户是如何考虑和反应的？) 104
Exercises 105
Unit 7 Mobile Broadband(掌上宽带) 108
Part1 Background Reading: Mobile Broadband and GPRS(掌上宽带和GPRS) 108
Part2 Remember and Practice: Everything about GPRS(GPRS百科) 110
Part3 Useful Information: What is WAP(什么是WAP) 114
Exercises 116
Unit 8 Telephone Cards(电话卡) 118
Part1 Background Reading: Telephone Cards in General(初识电话卡) 118
Part2 Remember and Practice: Hidden Dragon Phone Card-A Prepaid Phone Card(藏龙卡——一种预付费电话卡) 121
Part3 Useful Information: How to Use Phone Cards in China(在中国如何使用电话卡) 124
Exercises 125
Unit 9 Trunk Communication(集群通信) 127
Part1 Background Reading: A Little Trunking Theory(集群通信理论) 127
Part2 Remember and Practice: Walkie Talkies(对讲机) 129
Part3 Useful Information: Trunking Benefits(集群通信的优势) 134
Exercises 135
Unit 10 Brief introductions to Other Services of Telecom Companies(其他业务) 137
Part1 Background Reading: Intelligent Network(智能网) 137
Part2 Remember and Practice: Other Services(其他业务) 139
Part3 Useful Information: Getting to Know Cross Cultural Negotiation(文化融合初识) 142
Exercises 143
Unit 11 Practice：FAQ on Broadband of AOL(美国AOL宽带安装) 146
Exercises 154
Unit 12 Practice：THINK! Advice-Mobile Phones(手机使用须知) 155
Exercises 157
Reading Materials 158
Passage 1 Communications in the People‘s Republic of China(国内通信概况) 158
Passage 2 China Telecom(中国电信) 161
Passage 3 China Mobile(中国移动) 163
Passage 4 China-The 3G Opportunity(I)(3G之于中国I) 165
Passage 5 China-The 3G Opportunity(II)(3G之于中国II) 169
Passage 6 4G——the 4th Generation of Telecom System(I)(4G——第4代移动通信系统I) 172
Passage 7 4G——the 4th Generation of Telecom System(II)(4G——第4代移动通信系统II) 176
Passage 8 Cross Cultural Negotiation(文化融合) 179
Passage 9 Cross Cultural Communication: Basic Tips(促进文化融合的技巧) 182
Passage 10 Breaking the Barriers of Intercultural Communication(打破国际文化交流的壁垒) 184
Passage 11 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(I)(Optus预付费服务提供标准协议摘要(客户/中小型企业)I) 186
Passage 12 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(II)(Optus预付费服务提供标准协议摘要(客户/中小型企业)II) 194
Appendix 198
Vocabulary 198
Reading Materials 217
References 224
Preparatory Unit 2 Useful Expressions in Telecommunication Industry 7
Preparatory Unit 3 Frequently Used Dialogues in Common Telecommunication Services 17
Unit 1 Telecommunication and Voice Communication(通信和语音业务) 24
Part1 Background Reading: Telecommunication and Voice Communication(语音业务的理论介绍) 24
Part2 Remember and Practice: Verizon Freedom Essentials(美国Verizon公司的语音业务) 26
Part3 Useful Information: What is Telemarketing?(什么是电话销售) 29
Exercises 30
Unit 2 Mobile Phone and Applications(I)(移动语音业务I) 33
Part1 Background Reading: Mobile Phone and Applications(I)(移动语音业务I) 33
Part2 Remember and Practice: AT&T Wireless Plans(AT&T无线套餐) 39
Part3 Useful Information: A Brief History of Cell Phones(移动电话简史) 43
Exercises 44
Unit 3 Mobile Phone and Applications(II)(移动语音业务II) 47
Part1 Background Reading: Mobile Phone and Applications(II)(移动语音业务II) 47
Part2 Remember and Practice: Cell Phone Tones and Graphics(移动电话铃声和图片) 52
Part3 Useful Information: Choosing a Mobile Phone Network(移动电话网络的选择) 58
Exercises 59
Unit 4 Personal Handy-phone System(小灵通) 66
Part1 Background Reading: Personal Handy-phone System(小灵通业务的理论介绍) 66
Part2 Remember and Practice: PHS Basic Services(小灵通业务具体操作指南) 69
Part3 Useful Information: 7 Tips to Make Your Telemarketing Appointment-Making Presentation More Clear(7条决窍使电话销售表达更清晰) 72
Exercises 73
Unit 5 SMS(短信息服务) 83
Part1 Background Reading: SMS(短信服务的理论介绍) 83
Part2 Remember and Practice: Google SMS(Google公司的短信辅助查询服务) 87
Part3 Useful Information: Tips for Doing Telephone Sales(电话销售要领) 88
Exercises 90
Unit 6 Broadband Internet Access(宽带业务) 96
Part1 Background Reading: Broadband(宽带业务的理论介绍) 96
Part2 Remember and Practice: Verizon FiOS Internet(Verizon公司的光纤宽带业务) 100
Part3 Useful Information: Telemarketing: What would They Think and Response?(电话销售：客户是如何考虑和反应的？) 104
Exercises 105
Unit 7 Mobile Broadband(掌上宽带) 108
Part1 Background Reading: Mobile Broadband and GPRS(掌上宽带和GPRS) 108
Part2 Remember and Practice: Everything about GPRS(GPRS百科) 110
Part3 Useful Information: What is WAP(什么是WAP) 114
Exercises 116
Unit 8 Telephone Cards(电话卡) 118
Part1 Background Reading: Telephone Cards in General(初识电话卡) 118
Part2 Remember and Practice: Hidden Dragon Phone Card-A Prepaid Phone Card(藏龙卡——一种预付费电话卡) 121
Part3 Useful Information: How to Use Phone Cards in China(在中国如何使用电话卡) 124
Exercises 125
Unit 9 Trunk Communication(集群通信) 127
Part1 Background Reading: A Little Trunking Theory(集群通信理论) 127
Part2 Remember and Practice: Walkie Talkies(对讲机) 129
Part3 Useful Information: Trunking Benefits(集群通信的优势) 134
Exercises 135
Unit 10 Brief introductions to Other Services of Telecom Companies(其他业务) 137
Part1 Background Reading: Intelligent Network(智能网) 137
Part2 Remember and Practice: Other Services(其他业务) 139
Part3 Useful Information: Getting to Know Cross Cultural Negotiation(文化融合初识) 142
Exercises 143
Unit 11 Practice：FAQ on Broadband of AOL(美国AOL宽带安装) 146
Exercises 154
Unit 12 Practice：THINK! Advice-Mobile Phones(手机使用须知) 155
Exercises 157
Reading Materials 158
Passage 1 Communications in the People‘s Republic of China(国内通信概况) 158
Passage 2 China Telecom(中国电信) 161
Passage 3 China Mobile(中国移动) 163
Passage 4 China-The 3G Opportunity(I)(3G之于中国I) 165
Passage 5 China-The 3G Opportunity(II)(3G之于中国II) 169
Passage 6 4G——the 4th Generation of Telecom System(I)(4G——第4代移动通信系统I) 172
Passage 7 4G——the 4th Generation of Telecom System(II)(4G——第4代移动通信系统II) 176
Passage 8 Cross Cultural Negotiation(文化融合) 179
Passage 9 Cross Cultural Communication: Basic Tips(促进文化融合的技巧) 182
Passage 10 Breaking the Barriers of Intercultural Communication(打破国际文化交流的壁垒) 184
Passage 11 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(I)(Optus预付费服务提供标准协议摘要(客户/中小型企业)I) 186
Passage 12 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(II)(Optus预付费服务提供标准协议摘要(客户/中小型企业)II) 194
Appendix 198
Vocabulary 198
Reading Materials 217
References 224
猜您喜欢
