书籍详情
商务英语选读
作者：王晓光、林伟
出版社：华东理工大学出版社
出版时间：2008-03-01
ISBN：9787562822547
定价：¥28.00
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内容简介
《商务英语选读》反应了当代西方经济、管理及国际商务方面的最新咨讯，课文内容涉及经济、工商管理、金融、贸易等各个方面，内容新颖，时代感强，信息量大。全书共16个单元，每单元分三部分。第一部分偏重于理论阐述，旨在通过阅读这些课文，丰富学生的经济管理类知识，从而提高用英语思考、分析和阐述各种经济管理现象、理论观点的语言能力。第二部分为实践篇，课文内容大多为公司运营的主要环节及做法等，其目的是帮助学生将理论与商务实践活动结合起来，从而提高运用能力。第三部分为案例分析或阅读扩展，以提高学生们运用英语的能力。
作者简介
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目录
Part One Management
Unit 1 Human Resources Management
Text 1 Process of Human Resources Management
Text 2 Fit For Hiring? It's Mind Over Matter
Unit 2 Marketing
Text 1 Nature of Marketing
Text 2 Finding the Right International Mix
Text 3 Relationship Marketing
Unit 3 Culture and Corporate Culture
Text 1 What a Corporate Culture Means
Text 2 Corporate Culture and National Characteristics
Text 3 National Cultures, International Business
Unit 4 Corporate Alliances and Takeovers -- Why Mergers Fail
Text 1 Marrying in Haste
Text 2 When Egos Collide
Text 3 Let's Talk Turkeys
Unit 5 Leadership
Text 1 Types of Leadership
Text 2 Business Men of the Century
Part Two Finance
Unit 6 Central Banking
Text 1 The Role of Central Banks in the Economy
Text 2 A Stitch in Time Saves Nine
Unit 7 Insurance
Text 1 Fundamentals on Insurance Management
Text 2 South Korea's State Pension Fund Dips Toe in World of Risk
Unit 8 Investment Companies
Text 1 Different Types of Investment Companies
Text 2 Exchange-traded Funds -- Revolution or Pollution?
Unit 9 Stock Market
Text 1 Basics about Stock Market
Text 2 China Stocks Take Big Plunge
Part Three Economics and Trade
Unit 10 Economy
Text 1 Economics Theory
Text 2 Practice of Economics Theory
Unit 11 Globalization
Text 1 Joseph Stiglitz Speaks on Globalization
Text 2 China Seeks Known Brands to Go Global
Unit 12 World Trade Organization
Text 1 WTO Dispute Settlement
Text 2 WTO Regulations on Food
Unit 13 E-business
Text 1 From the Hard Business Model to the E-business Model
Text 2 The Art of Balancing E-business Processes
Part Four Accounting
Unit 1
Text 1 Company Profiles
Text 2 Flavors of Fraud
Text 3 Ebbers sentenced to 25 years in prison
Unit 16 Basics of Accounting
Text 1 Accounting information and its role in decision making
Text 2 Balance Sheet, Income Statement and Statement of Cash Flows
Unit 1 Human Resources Management
Text 1 Process of Human Resources Management
Text 2 Fit For Hiring? It's Mind Over Matter
Unit 2 Marketing
Text 1 Nature of Marketing
Text 2 Finding the Right International Mix
Text 3 Relationship Marketing
Unit 3 Culture and Corporate Culture
Text 1 What a Corporate Culture Means
Text 2 Corporate Culture and National Characteristics
Text 3 National Cultures, International Business
Unit 4 Corporate Alliances and Takeovers -- Why Mergers Fail
Text 1 Marrying in Haste
Text 2 When Egos Collide
Text 3 Let's Talk Turkeys
Unit 5 Leadership
Text 1 Types of Leadership
Text 2 Business Men of the Century
Part Two Finance
Unit 6 Central Banking
Text 1 The Role of Central Banks in the Economy
Text 2 A Stitch in Time Saves Nine
Unit 7 Insurance
Text 1 Fundamentals on Insurance Management
Text 2 South Korea's State Pension Fund Dips Toe in World of Risk
Unit 8 Investment Companies
Text 1 Different Types of Investment Companies
Text 2 Exchange-traded Funds -- Revolution or Pollution?
Unit 9 Stock Market
Text 1 Basics about Stock Market
Text 2 China Stocks Take Big Plunge
Part Three Economics and Trade
Unit 10 Economy
Text 1 Economics Theory
Text 2 Practice of Economics Theory
Unit 11 Globalization
Text 1 Joseph Stiglitz Speaks on Globalization
Text 2 China Seeks Known Brands to Go Global
Unit 12 World Trade Organization
Text 1 WTO Dispute Settlement
Text 2 WTO Regulations on Food
Unit 13 E-business
Text 1 From the Hard Business Model to the E-business Model
Text 2 The Art of Balancing E-business Processes
Part Four Accounting
Unit 1
Text 1 Company Profiles
Text 2 Flavors of Fraud
Text 3 Ebbers sentenced to 25 years in prison
Unit 16 Basics of Accounting
Text 1 Accounting information and its role in decision making
Text 2 Balance Sheet, Income Statement and Statement of Cash Flows
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