会展实务英语

　　本书为前期已经出版的《会展英语》的配套教材，旨在《会展英语》理论知识基础上，为培养会展经济专业学生及会展从业人员在实际操作过程中的英语应用能力做一种探索。本书分10个单元，内容涉及会议和展览的各主要环节的运作细节，包括会展接待与食宿安排、招标与投标胜算、参展与办展注意事项、策划预算与管理、参展手册与文档管理、撤展与安全保障等。为帮助学习者消化理解内容，每个单元均附有专业术语词表和行业语句翻译练习；为了帮助课堂师生互动，进一步体验实践效果，本书每个单元还设计了相关环节的模拟演练与讨论。本书大多取材于西方成熟市场的经验，语言地道而又明了易懂，可作为高等院校会展经济专业的教材，也可作为会展专业高职高专的参考教材，并可供成人教育相关专业学员以及会展经济从业人员学习参考。

暂缺《会展实务英语》作者简介

Unit 1 How to Conduct a Productive Effective and Interesting Meeti
Part A Prepare a Meeting
Part B Dos and Don'ts for a Meeting
Part C How to Take Minutes--an Example
Part D Closing the Meeting and Following up
Part E Discussion and Practice
Unit 2 Get Ready for an Exhibition
Part A A Brief Introduction to What to Be Prepared
Part B Get the Ball Rolling on
Part C Event Planning Tips
Part D Tips for Bringing the Event to Life--Another Scenario
Part E Discussion and Practice
Unit 3 How to Organize a Convention
Part A Planning a Checklist
Part B An Exhibition at MECC--an Example
Part C Guide for Overseas Exhibitors
Part D Discussion and Practice
Unit 4 How to Win a Bidding.
Part A Preparation
Part B Feasibility Study
Part C Proposal Documents
Part D Discussion and Practice
Unit 5 How to Plan an Event
Part A Objectives for Different Types of Events
Part B Budgeting
Part C Initial Planning
Part D Budget Breakdown
Part E Discussion and Practice
Unit 6 How to Create Event Management Manual
Part A What Can a Management Manual Help?
Part B Corporate Event Operations Manual Checklist
　Part C Manual Design
　Part D Checklists
　Part E Discussion and Practice
Unit 7 The Event Management Process
Part A Event Management Life Cycle
Part B Proper Scheduling Benefits
Part C Corporate Events, Fund-Raisers, Special Events
Part D Create Critical Paths
Part E Discussion and Practice
Unit 8 Event Signage and Shutdown Procedure
Part A Event Signage
Part B Event Shutdown Procedure
Part C Discussion and Practice
Unit 9 Evaluation through Measurement and Analysis
Part A Evaluation Process
Part B Quantitative and Qualitative Evaluation Methods
Part C Cost-Benefit
Part D Discussion and Practice
Unit 10 Event Office Documentation
Part A How to File Office Documents
Part B How to Establish the Filing Systems
Part C Corporate Event Office Requirements
Part D Documentation and Risk
Part E Discussion and Practice
翻译练习参考答案
References