书籍详情
新编MBA英语教程
作者：方小燕，陈文娟 主编
出版社：中国科学技术出版社
出版时间：2008-01-01
ISBN：9787504650825
定价：¥24.60
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内容简介
《全国高等院校21世纪新创规划教材：新编MBA英语教程》充分考虑到MBA学生的实际需求和英语水平，突出对MBA学生英语实用技能。即口头表达和书面写作能力的训练。《全国高等院校21世纪新创规划教材：新编MBA英语教程》分为12个单元，每一单元围绕某个主题展开英语综合技能的训练。课文选材新颖，注重趣味性和实用性的结合，大多取自国外著名的商业读物和网站。课后编写了大量的练习，安排了形式多样的口语活动以及翻译技巧和商务英语写作的专项内容。《全国高等院校21世纪新创规划教材：新编MBA英语教程》还特别安排了4个有关跨文化交际的单元，使学生建立在全球化背景下跨文化交际的意识。《全国高等院校21世纪新创规划教材：新编MBA英语教程》主要为MBA学生编写，也适合管理、金融等专业的本科生和研究生使用。
作者简介
暂缺《新编MBA英语教程》作者简介
目录
Unit One
In-Class Reading: To MBA or Not to MBA
After-Class Reading: What Makes a Good Manager
Translation Skills （ 1 ）
Unit Two
In-Class Reading: Globalization: What Is It?
After-Class Reading: One World One Economy
Translation Skills（2 ）
Unit Three
In-Class Reading: Managing Change Skillfully in the Sales Departments
After-Class Reading: Adidas Expands Its Footprint
Translation Skills （3）
Unit Four
In-Class Reading: Does Economic Growth Improve Human Morale?
After-Class Reading: Market Economy
Translation Skills （4）
Unit Five
In-Class Reading: Building A Strategy-Supportive Corporate Culture
After-Class Reading: Business and Culture
Translation Skills （5）
Unit Six
In-Class Reading: Basic Differences Between Cultures
After-Class Reading: Hofstede's Value Dimensions
Translation Skills （6）
In-Class Reading: Riding the Boom
After-Class Reading: Right Time to Buy Private Property If You Dare
Practical Writing（1）: Business E-mail
Unit Eight
In-Class Reading: Consumption in the Countryside
After-Class Reading: Buy? Rent? A Young Saver's Dilemma
Practical Writing（2）: Memo
Unit Nine
In-Class Reading: Communicating Within Organizations
Mter-Class Reading: Listening as a Communication Skill
Practical Writing（3）: Business Letters
Unit Ten
In-Class Reading: Culture and the Use of Language
Mter-Class Reading: Nonverbal Communication
Practical Writing（4）: Business Report
Unit Eleven
In-Class Reading: A Dutchman Could Jolt the Flat-Panel Biz
Mter-Class Reading: IBM's New Chip: Big Blue Goes Green
Practical Writing（5）: Resume
Unit Twelve
In-Class Reading: Intercultural Negotiation Strategies
After-Class Reading: Investment Attitudes and the Communication of Financial Information
Practical Writing（6）: Research Paper
Keys to Exercises
References
In-Class Reading: To MBA or Not to MBA
After-Class Reading: What Makes a Good Manager
Translation Skills （ 1 ）
Unit Two
In-Class Reading: Globalization: What Is It?
After-Class Reading: One World One Economy
Translation Skills（2 ）
Unit Three
In-Class Reading: Managing Change Skillfully in the Sales Departments
After-Class Reading: Adidas Expands Its Footprint
Translation Skills （3）
Unit Four
In-Class Reading: Does Economic Growth Improve Human Morale?
After-Class Reading: Market Economy
Translation Skills （4）
Unit Five
In-Class Reading: Building A Strategy-Supportive Corporate Culture
After-Class Reading: Business and Culture
Translation Skills （5）
Unit Six
In-Class Reading: Basic Differences Between Cultures
After-Class Reading: Hofstede's Value Dimensions
Translation Skills （6）
In-Class Reading: Riding the Boom
After-Class Reading: Right Time to Buy Private Property If You Dare
Practical Writing（1）: Business E-mail
Unit Eight
In-Class Reading: Consumption in the Countryside
After-Class Reading: Buy? Rent? A Young Saver's Dilemma
Practical Writing（2）: Memo
Unit Nine
In-Class Reading: Communicating Within Organizations
Mter-Class Reading: Listening as a Communication Skill
Practical Writing（3）: Business Letters
Unit Ten
In-Class Reading: Culture and the Use of Language
Mter-Class Reading: Nonverbal Communication
Practical Writing（4）: Business Report
Unit Eleven
In-Class Reading: A Dutchman Could Jolt the Flat-Panel Biz
Mter-Class Reading: IBM's New Chip: Big Blue Goes Green
Practical Writing（5）: Resume
Unit Twelve
In-Class Reading: Intercultural Negotiation Strategies
After-Class Reading: Investment Attitudes and the Communication of Financial Information
Practical Writing（6）: Research Paper
Keys to Exercises
References
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