书籍详情
商务英语阅读（上册）
作者：国晓立，周树玲 主编
出版社：对外经济贸易大学出版社
出版时间：2007-08-01
ISBN：9787810789318
定价：¥18.00
购买这本书可以去
内容简介
根据国家教育指导思想，目前我国高职高专教育的培养目标是能力培养和技术应用为本位，其基础理论教学以应用为目的、够用为尺度、就业为指导；教材强调应用性和适用性，符合高职高专教育的特点，技能满足学科教育又能满足职业资格教育的“双证书”（毕业证和技术等证明）教学的需要。本套教材编写之中贯穿与商务英语教学的基本思路：将英语听说读写译技能与商务知识有机融合，使学生在提高英语语言技能的同时了解有关商务知识，造就学生“两条腿走路”的本领，培养以商务知识为底蕴、语言技能为依托的新时代复合型人、实用性热人才。
作者简介
暂缺《商务英语阅读（上册）》作者简介
目录
Unit 1 International Trade
Fast Reading I U.S. Presses Japan on Farm Imports and India on World Trade Talks
Fast Reading 11 China Maps Out Economic Plan to Promote Sustainable Growth
Unit 2 Setting Disputes -- the WTO's Unique Contribution
Fast Reading I Integrated Negotiation
Fast Reading 11 Dialogue Key to Resolving IPR Disputes
Unit 3 Globalization and Its Impact on the Business
Fast Reading I Population and Globalization
Fast Reading 11 Norway and Peru Next China's Trade Targets
Unit 4 Can Sino-U. S. Trade Friction Be Solved by Appreciation of RMB?
Fast Reading I Solving the Trade Imbalance
Fast Reading ]I Survey: Cheap Exports of China Reduce World Inflation
Unit 5 Don't Fence Me Out!
Fast Reading I Bush Administration Seeks to Lower Trade Barriers with Latin America
Fast Reading II China: U.S. Piracy Complaint May Hurt Ties
Unit 6 China, Dumping or Not
Fast Reading [ Chinese Lighter Producers Win EU Anti-Dumping Suit
Fast Reading II China Steel Companies Win Anti-dumping Cases
Unit 7 The Force Behind the Nike Empire
Fast Reading I Richard Branson and His Virgin Kingdom
Fast Reading II A Most Influential Person of the 20th Century
Unit 8 Regional Economic Integration
Fast Reading I China ASEAN to See Closer Economic Ties
Fast Reading II Speech by President Hu Jintao of China at the 12th APEC Economic Leaders' Meeting (79)
Unit 9 Environment, Trade, and Investment (82)
Fast Reading I The Effects of Trade Liberalization on the Environment
Fast Reading II EU Leaders Agree to Cut Greenhouse Gases
Unit 10 Negotiation Skills and Strategies
Fast Reading I Business Is Negotiation
Fast Reading I Negotiating Customer Agreements
Unit 11 "Toyota" of China
Fast Reading I Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul
Fast Reading II Microsoft, Lenovo to Set Up Joint R&D Center
Unit 12 The Survival of the Old Brands
Fast Reading I Honda Plans New Brand through Guangzhou Venture
Fast Reading II Pu'er: The Tea That Changed a County
Unit 13 E-commerce: Doing Business Online
Fast Reading I Going Shopping? Go Global!
Fast Reading II E-Trading Helps Small Firm Bag Market Share
Unit 14 China's Door Now Wide-Open for Foreign Banks
Fast Reading I Bank Gets Nod for Joint Venture
Fast Reading II Foreign Banks Go Local
Unit 15 Known Brands Acquiring Name Recognition
Fast Reading I Mergers and the Supersizing of Bussiness
Fast Reading 11 Thai Company Wins Bid for Gujing Group
Unit 16 Multinational Companies
Fast Reading I Mengniu Inks NBA Promotions Partnership
Fast Reading II Bill Gates: Microsoft to Build R&D Parks in Beijing, Shanghai
Key to Exercises
Fast Reading I U.S. Presses Japan on Farm Imports and India on World Trade Talks
Fast Reading 11 China Maps Out Economic Plan to Promote Sustainable Growth
Unit 2 Setting Disputes -- the WTO's Unique Contribution
Fast Reading I Integrated Negotiation
Fast Reading 11 Dialogue Key to Resolving IPR Disputes
Unit 3 Globalization and Its Impact on the Business
Fast Reading I Population and Globalization
Fast Reading 11 Norway and Peru Next China's Trade Targets
Unit 4 Can Sino-U. S. Trade Friction Be Solved by Appreciation of RMB?
Fast Reading I Solving the Trade Imbalance
Fast Reading ]I Survey: Cheap Exports of China Reduce World Inflation
Unit 5 Don't Fence Me Out!
Fast Reading I Bush Administration Seeks to Lower Trade Barriers with Latin America
Fast Reading II China: U.S. Piracy Complaint May Hurt Ties
Unit 6 China, Dumping or Not
Fast Reading [ Chinese Lighter Producers Win EU Anti-Dumping Suit
Fast Reading II China Steel Companies Win Anti-dumping Cases
Unit 7 The Force Behind the Nike Empire
Fast Reading I Richard Branson and His Virgin Kingdom
Fast Reading II A Most Influential Person of the 20th Century
Unit 8 Regional Economic Integration
Fast Reading I China ASEAN to See Closer Economic Ties
Fast Reading II Speech by President Hu Jintao of China at the 12th APEC Economic Leaders' Meeting (79)
Unit 9 Environment, Trade, and Investment (82)
Fast Reading I The Effects of Trade Liberalization on the Environment
Fast Reading II EU Leaders Agree to Cut Greenhouse Gases
Unit 10 Negotiation Skills and Strategies
Fast Reading I Business Is Negotiation
Fast Reading I Negotiating Customer Agreements
Unit 11 "Toyota" of China
Fast Reading I Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul
Fast Reading II Microsoft, Lenovo to Set Up Joint R&D Center
Unit 12 The Survival of the Old Brands
Fast Reading I Honda Plans New Brand through Guangzhou Venture
Fast Reading II Pu'er: The Tea That Changed a County
Unit 13 E-commerce: Doing Business Online
Fast Reading I Going Shopping? Go Global!
Fast Reading II E-Trading Helps Small Firm Bag Market Share
Unit 14 China's Door Now Wide-Open for Foreign Banks
Fast Reading I Bank Gets Nod for Joint Venture
Fast Reading II Foreign Banks Go Local
Unit 15 Known Brands Acquiring Name Recognition
Fast Reading I Mergers and the Supersizing of Bussiness
Fast Reading 11 Thai Company Wins Bid for Gujing Group
Unit 16 Multinational Companies
Fast Reading I Mengniu Inks NBA Promotions Partnership
Fast Reading II Bill Gates: Microsoft to Build R&D Parks in Beijing, Shanghai
Key to Exercises
猜您喜欢
