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市场营销英语(全国中等职业技术学校市场营销专业教材专业英语系列教材)
作者:赵娟
出版社:中国劳动社会保障出版社
出版时间:2005-07-01
ISBN:9787504548382
定价:¥16.00
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内容简介
本书根据劳动和社会保障部培训就业司颁发的《市场营销专业教学计划》编写,供全国中等职业技术学校市场营销专业使用。本书主要以对话、阅读的形式介绍了在市场营销中所需要的英语表达方式,摹拟了在不同的营销场合精彩的会话范例。本书共分7部分,每部分4个单元,每单元内容包括对话、阅读、词汇、注释、重点句型和练习。本书内容丰富,通俗易懂;形式活泼,图文并茂。本书也适合作为职业培训教材和职工自学用书。本书由赵娟编写,赵晓苏绘制插图。
作者简介
暂缺《市场营销英语(全国中等职业技术学校市场营销专业教材专业英语系列教材)》作者简介
目录
PartⅠ Selling at a Shop
Unit 1 Receiving Customers
Unit 2 Recommending Commodities
Unit 3 Discussing the Price
Unit 4 Paying
PartⅡ Personal Selling
Unit 1 Making an Appointment
Unit 2 Visiting Customers
Unit 3 Showing Samples
Unit 4 Closing the Sale
PartⅢ Selling at an Exhibition
Unit 1 At the Fair
Unit 2 Visiting a Showroom
Unit 3 Salesmanship
Unit 4 Price Negotiation
PartⅣ After-sales Service
Unit 1 Changing and Refunding
Unit 2 Promise and Guarantee
Unit 3 Dealing with Complaints
Unit 4 Maintenance
PartⅤ The marketing Measures
Unit 1 Sales Promotion
Unit 2 Advertising
Unit 3 Putting on a Sale
Unit 4 Dining with Customers
PartⅥ Business Talks
Unit 1 A Trade Negotiation
Unit 2 Order
Unit 3 Payment Terms
Unit 4 Signing a Contract
PartⅦ Telephone Selling and E-Business
Unit 1 Telephone Call
Unit 2 Introducing Products on Telephone
Unit 3 Business on Line
Unit 4 E-mail a Customer
Appendix 1 Vocabulary
Appendix 2 Expressions
Unit 1 Receiving Customers
Unit 2 Recommending Commodities
Unit 3 Discussing the Price
Unit 4 Paying
PartⅡ Personal Selling
Unit 1 Making an Appointment
Unit 2 Visiting Customers
Unit 3 Showing Samples
Unit 4 Closing the Sale
PartⅢ Selling at an Exhibition
Unit 1 At the Fair
Unit 2 Visiting a Showroom
Unit 3 Salesmanship
Unit 4 Price Negotiation
PartⅣ After-sales Service
Unit 1 Changing and Refunding
Unit 2 Promise and Guarantee
Unit 3 Dealing with Complaints
Unit 4 Maintenance
PartⅤ The marketing Measures
Unit 1 Sales Promotion
Unit 2 Advertising
Unit 3 Putting on a Sale
Unit 4 Dining with Customers
PartⅥ Business Talks
Unit 1 A Trade Negotiation
Unit 2 Order
Unit 3 Payment Terms
Unit 4 Signing a Contract
PartⅦ Telephone Selling and E-Business
Unit 1 Telephone Call
Unit 2 Introducing Products on Telephone
Unit 3 Business on Line
Unit 4 E-mail a Customer
Appendix 1 Vocabulary
Appendix 2 Expressions
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