管理
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商誉的影响Alice Korngold 著"Korngold’s Leveraging Good Will is a must-read for any business seeking to engage their executives on nonprofits boards in order to develop leadership and strengthen communities. Her innovations and visionary consulting work with leading corporations and service firms has made her an expert with unique insight into the challenges of both for-profit and nonprofit organizations in today’s business environment." :Thomas E. Meador, CEO, American Express, Tax and Business Services "Practical, how-to guidance on how to build stronger nonprofit board leadership to gain a competitive edge. Leveraging Good Will defines the roadmap for success." :Suzanne Sutter, president, Things Remembered, Inc., and chair, Make a Wish Foundation of America "At last, a book that illuminates the often murky intersection between not-for-profits and the business sector, much to the benefit of both:and to the reader." :Sheila Wellington, clinical professor of management, Stern/NYU School of Business "Korngold’s Leveraging Good Will is a superb resource for any business that wants to enlist its workforce in improving our communities and country." :John M. Bridgeland, president and CEO, Civic Enterprises, LLC -
成功教练THE SUCCESSFUL COACHTerri Levine 著The power of positive ACTION! The authors not only share their secrets to building a highly successful practice, but also provide readers with practical, everyday action steps to fill their practice, generate more referrals, and find more clients fast by taking positive actions."—Stephen Fairley, MA, RCC President & Business Coach, Today's Leadership Coaching, Inc coauthor of Getting Started in Personal and Executive Coaching "The Successful Coach is terrific-practical, friendly, and very helpful. Instead of fearfully wondering, 'Can I make it as a coach?' aspiring coaches can shift and confidently ask, 'What kind of difference do I want to make with people?' and 'What wonderful life will I have when I am a wildly successful coach?'"—Marilee Adams, PHD author of Change Your Questions, Change Your Life An easy-to-follow blueprint for developing a successful coaching practice If you are a coach, or want to become one, this book will help you resolve self-limiting beliefs and give you the know-how to build a successful practice. Everything you need to know to be a top coach is set forth in this book. The first half helps you overcome obstacles that hold you back so you can soar to the pinnacle of the profession. You will learn valuable concepts and techniques to improve your coaching skills, including conquering excuses that stand in your path, thinking like a top coach, and tapping into the power of self-motivation. The second half of the book gives you marketing strategies to gain clients and build your business. You will learn how to build a unique niche that fully leverages your own unique competencies and skills. Moreover, the authors help you identify and conquer fears and insecurities that may be preventing you from implementing the marketing and sales tactics that will make your business take off. -
企业经营管理热点问题解读邓明政随着市场经济的蓬勃发展和企业竞争的日益加剧,企业管理者正面临着前所未有的挑战与机遇,为了应对复杂多变的市场环境,他们迫切需要掌握更多深入且实用的经营管理知识和技能。本书旨在帮助他们掌握企业经营管理的核心要点与实用技巧,提升管理水平和经营能力,从而更加自信地面对市场挑战与机遇,推动企业实现持续健康的发展。本书内容涵盖公司设立、股权分配、公司治理、企业核心竞争力构建、企业文化建设、账务处理、税务筹划、金税四期管控风险规避、数字化转型以及《中华人民共和国民法典》与企业经营等多个方面,力求为企业管理者提供一站式的学习与参考平台。 -
变革的力量复旦大学管理学院商业知识发展与传播中心本书通过精选中国改革开放以来各行业具有标杆性的企业案例进行评述和分析,以展现中国市场化改革三十年以来,中国企业界在发展轨迹、战略思想和管理策略上的变迁和得失,并以此陈述和分析中国企业管理思想在三十年历史间走过的道路,以为今天的经济政策决策者和企业管理者提供具有借鉴价值的思想提炼和分析。 -
运营管理实训教程李建萍 张发群暂缺简介... -
跟大师学管理、经营、营销丁华民 主编跟大师学管理:卓越的管理制度诞生优秀的企业,微软、联想、通用电气、IBM、长虹、丰田、爱立信、麦当劳、苹果等公司,用自己的实践印证了管理大师的经典理论。 跟大师学经营:本书讲述的是是企业家造就企业辉煌还是企业造就企业家的精彩?微软、诺基亚、通用电气、福特汽车公司、戴尔公司等企业的经营案例为你在现经营舞台上的企业家风采。 跟大师学营销:企业经营的成败,在很大程序上取决于营销策略的选择和综合运用的效果。睿智的选择和运用营销策略,将使企业更加辉煌。 营销大师经典理论,企业家精英精彩演绎。 -
诺基亚的商业之路Trevor Merriden 著Nokio is simply the coolest telecoms company in the world. Rpparently from nowhere Nokia has become a global componywith outstanding growth in the wireless and wireline telecommunications markets. R pioneer in mobile telephony, Nokia is the world's leading mobile phone supplier and a top supplier of mobile, fixed and IP networks. Nokia's unique blend of high-quality products, streetwise attitude and double-digit growth has made it the darling of the mobile phone generation. From humble origins as a Finnish paper mill, Nokia now has more than 60,000 employees worldwide, locations in 50 countries, manufacturing in 10 countries on three continents and research and development centers in 14 countries on four continents. Nokia's mobile phones are sold in 130 countries. Rt the end of 2000 saleswere up by 50 per cent, operating profit was up by 40 per cent. How does Nokia continue to force such a blistering pace in the fiercely competitive telecoms market? One secret - every third Nokia employee works in research and development. In Business the Nokia Way: Secrets of the World's Fastest Moving CompanyTrevor Merriden reveals how Nokia grew from a modest paper manufacturer to take center stage in world telecommunications. Business the Nok/a Way reve a Is h ow o ny manager, entrepreneur or investor con learn and profit from the remarkable Nokia success story. It is at once an inspiring story of success and an invaluable source of lessons for the next generation of winners. -
乱世出英雄William A. Dimma 著The Enron disaster was the first of many business scandals that clearly highlighted the current crisis of confidence in corporate leadership. For too long, management and CEOs have held most of the real power. Too many boards acted as little more than complicit pawns, resulting in reckless corporate over-expansion, misguided acquisitions at foolish prices, unwarranted levels of executive compensation, fiddling the books, outright fraud, and bankruptcy. Boards and the directors that serve on them are now under more intense scrutiny than ever before as regulators, institutional investors, and shareholders are demanding a higher standard of corporate directorship. Tougher Boards for Tougher Times examines the key issues, challenges, and controversies that boards have to face in the brave new world of corporate governance. It examines the changing role of boards and directors in this tense and uncertain world of heightened expectations, failed promises, wholly unacceptable excess, and a growing recognition in many quarters that the stakes are high. This book offers a new model for those who must govern, one in which boards composed predominantly of independent directors are gaining power, demonstrating that they have backbone, and saying NO more often. Outlines the formidable challenges of contemporary directorship, and offers cautions and clear advice for diligent directors in an increasingly hostile world. Describes how boards can be part of the solution instead of part of the problem. Explains how boards can exercise more real power, balance better the distribution of power between managements and boards, and provide tough oversight when necessary in relation to the CEO and management. Includes extensive coverage on: interpersonal relationships between directors and management, ethics and social responsibility, directors’ liability, similarities and differences between U.S. and Canadian boards, and between governance of corporate and not-for-profit boards, issues to consider before accepting a board invitation, problems associated with leaving a board, and much more. Features three chapters by contributors with the special expertise to address the extra demands on board committees charged specifically with audit, human resources and compensation, and governance and nominating. -
全体社会的责任Philip Kotler 著Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen. 作者简介:PHILIP KOTLER is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. One of the world's top authorities on marketing, he is also the author of thirty-five books, including Marketing Insights from A to Z, also from Wiley. -
风险放大与防控宋宪萍本书恰当运用政治经济学研究视角,突破风险社会放大的SARF分析框架,跳出“损失的不确定性”的概念局限,重点凸显风险的资本逻辑视角,强调跨国资本流动引致的现代社会的两歧性及其资本根源,马克思主义风险理论的界定在本书的研究中承担基础和核心功能。秉承马克思主义研究风险的资本逻辑,从平均利润率下降导致的资本积累方式转变入手,联系全球价值链的金融化和空间拓展对发展中国家的风险扩散和放大,剖析了资本逻辑视阈下全球价值链风险放大的本质根源和具体根源,发展了马克思主义风险理论的当代意蕴。重点考察数据资本,澄清了数据资本的利润来源,凝练出数据资本的极化趋势,深化了对数字经济背景下全球价值链风险及其放大的认识,进一步印证了马克思主义风险理论中资本与风险的内在辩证关联。本书的研究对重新认识全球价值链中发展中国家的角色具有重要意义,本书认为以代工方式嵌入全球价值链的发展中国家,其产业快速升级模式并不能“自动”实现,跨国公司主导的俘获型价值链格局,使试图通过参与全球价值链来改变这种局面的发展中国家,反而陷入了生产增加但出口收入下降的“贫困性增长”陷阱,并导致风险的放大。发展中国家防控风险社会放大的有效途径是政府转变对外经济发展方式,积极参与全球治理;对内建立国家价值链,即基于国内市场需求发育,由本土企业掌握产品价值链的核心环节,在本土市场获得自主研发创新能力以及品牌和销售终端渠道的产品链高端竞争力,从而最终在全球价值链中实现链的升级和风险的规避。
