作业管理

　　生产与作业管理在企业战略中扮演什么角色？生产作业和市场营销之间的关系是如何影响企业利润的？生产与作业和营销之间的关系重要程度何在？作业管理对于服务业为什么是个关键？本书对上述问题及其他有关问题作了清楚而确切的解释。对于那些接受短期培训的管理者、MBA，以及想迅速了解这一问题核心内容的教师和学生来说，都不失为极具价值的参考书。它还可以作为管理人员的藏书，以及那些有抱负的管理人员完善自己知识和技能的参考资料。

暂缺《作业管理》作者简介

     Contents
   1 Managing operations
    The role of operations management
    The mix of manufactured items and services
    Misunderstandings of the operations management task
    Key points review
   2 Strategic context
    Functions dominate strategic outcomes
    Functional strategies vis-a-vis a corporate strategy
    The reactive role of operations management
    Markets are inherently different and dynamic whilst
    operations management is inherently fixed
    Linking marketing and operations
    Technical and business specifications
    Differentiating the task
    Order-winners and qualifiers
    Achieving the link
    The reality of strategic debate
    Benchmarking
    Market- or marketing-led?
    Key points review
   3 Operations and design
    Operations and design
    Operations management's responses to supporting
    product/service range
    Key points review
    Notes
   4 The delivery system
    The transformation process
    Process choice
    Process alternatives
    The reality of process choice
    The fixed nature of process investments
    Trade-offs of process choice
    Products/services and markets
    Operations
    Organizational implications
    Hybrid processes
    Product/service profiling
    Issues in service delivery systems
    Capacity decisions
    Location
    Layout
    Bottlenecks
    Reviewing delivery systems
    Operational approaches to improving the
    delivery system
    Key points review
    Notes
   5 Controlling operations
    Planning and control systems
    Aggregate planning
    Operations control
    Developments in planning and control systems
    Short-term changes to meet demand fluctuations
    Inventory control systems
    The functions provided by inventories
    Approaches to controlling inventory
    Key points review
    Notes
   6 Quality
    Concept of quality
    Quality assurance and quality control
    Developments concerned with quality
    Service issues
    Key points review
    Notes
    The job of work in the 1990s
    Managerial philosophies of work
    Outcomes
    Traditional approaches
    Operations management alternatives
    Key points review
   Notes