市场营销

　　随着经济 化和企业 化经营的发展，市场营销对专业人士和从业人员的重要性日益增加。本书力求汇集与营销领域相关的各种主题和案例，以帮助相关专业的学生及市场营销活动的企业从业者熟悉一般的营销原理、国际营销的特点、 外环境因素的影响、营销策略及其实施等。

暂缺《市场营销》作者简介

PART 1 The International Marketing Environment
Unit 1 Strategic Planning and Global Policy
Unit 2 The Political and Economic Environment
Unit 3 Scientific and Technological Environment
Unit 4 The Cultural and Demographic Environment
Unit 5 The Legal Impact on Marketing
PART 2 Customers and Positioning
Unit 6 International Marketing Research
Unit 7 Positioning
Unit 8 Consumers' Purchasing Behavior
Unit 9 International Service Marketing
Unit 10 Market Entry and Expansion
PART 3 Integrated Marketing Communication Strategy
Unit 11 Brand Management
Unit 12 The Marketing Mix
Unit 13 Internet Marketing and Social Media
Unit 14 Global Distribution and Logistics
Unit 15 Corporate Social Responsibility and Sustainability
Glossary
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