书籍详情
商务英语函电（第二版）
作者：吴雯,吴含 编著
出版社：北京大学出版社
出版时间：2023-09-01
ISBN：9787301344347
定价：¥49.00
内容简介
商务英语函电是一门实践性很强的学科，本书作者长期在企业实践，从所收集的四百多个业务文档中精选了近百个邮件，这些邮件涉及服装、鞋子和拉链袋等的交易，所挑选的邮件注重语言点与贸易操作相结合。这些邮件根据国际贸易流程分为建立业务关系、询盘、报盘、还盘、合同、验货、付款方式、审证、包装、装运、保险和索赔十二个环节。每封邮件前有业务背景提示，帮助国际贸易从业人员和学生加深对课文的理解，如为什么买方要求用美元和人民币两种货币报价，回复邮件可在原先的问题下用不同颜色字体直接答复，验货方式有三种，等等。邮件原汁原味，融入了现代电子邮件的词汇，如kindly， PO， best regards和覆盖国际贸易流程的专业缩略语等，表达方式简洁新颖，体现了现代电子商务英语特点。实训环节形式多样化，从开始熟悉产品、填制单据到提出索赔等练习生动有趣，符合国际贸易流程操作。本书在手，国际贸易沟通无障碍，本书是国际贸易从业人员的有力助手！
作者简介
吴雯：：：：：：： 吴雯，福建商学院副教授，研究方向为商务英语教学与翻译，曾在CN刊物上发表论文多篇，主持、参与厅局级以上课题3项，主持、参与福建省教学质量工程4项，获得校教学优秀奖二等奖、教学成果奖二等奖等，主编教材2本，参编教材2本，已出版教材有：《国际商务英语函电》1-3版，对外经济贸易大学出版社出版；《国际商务英语函电》（第四版），北京大学出版社；《商务英语阅读》，厦门大学出版社。吴含：：：：：：： 吴含，现任广州番禺职业技术学院旅商学院商务英语专业骨干教师，副教授，国际商务单证员，跨境电子商务师。长期从事高校英语教学及高职教育教改研究。行业企业经验丰富，多年聘为广州海鸥卫浴用品股份有限公司员工培训顾问、广州凌玮科技股份有限公司总经理助理等。承担或参与省市纵向和横向课题15项；出版专著2部《公示语的撰写与翻译》、《高职商务英语专业教学改革的理论与实践》；编著课程标准1本《中高职衔接商务英语专业课程标准》；主编教材5本《电子商务英语创新型教程》、《商务英语函电》、《商务英语写作》、《高职商务英语翻译教程》及《国际市场营销》（双语版）。
目录
Contents
Module I Basics for International Business Correspondence
CHAPTER I INTERNATIONAL BUSINESS ENGLISH……………………………… 2
I. About the Course………………………………………………………………………… 2
II. Guidelines for Effective Business Correspondence …………………………………… 2
III. Layout of Business Emails and Letters ……………………………………………… 5
Business Link ……………………………………………………………………………… 12
Skill Training ……………………………………………………………………………… 12
Module II Establishing Business Relations
CHAPTER II ESTABLISHING BUSINESS RELATIONS …………………………… 16
Lesson 1 (A) Self-Introduction ………………………………………………………… 17
(B) Highlighting Advantages ………………………………………………… 18
Lesson 2 (A) A First Inquiry …………………………………………………………… 22
(B) A Reply to the Above……………………………………………………… 23
Lesson 3 Contact Customers after Fair ………………………………………………… 27
Business Link ……………………………………………………………………………… 31
Skill Training ……………………………………………………………………………… 32
Useful Expressions………………………………………………………………………… 34
Module III Business Negotiations
CHAPTER III INQUIRY AND REPLY ………………………………………………… 37
Lesson 4 (A) Inquiring for Quantity Discount ………………………………………… 38
(B) A Reply to the Above……………………………………………………… 39
Lesson 5 Asking to Quote Two Kinds of Prices ………………………………………… 44
Lesson 6 A Tabulated Order Inquiry …………………………………………………… 47
Skill Training ……………………………………………………………………………… 51
商务英语函电.indd 1 2023/10/23 11:20:35
2
Business English Correspondence (2nd Edition)
商 务 英 语 函 电（第 二 版）
Useful Expressions………………………………………………………………………… 53
CHAPTER IV OFFERS AND COUNTER-OFFERS ………………………………… 55
Lesson 7 A Non-Firm Offer……………………………………………………………… 57
Lesson 8 A Counter Offer ……………………………………………………………… 61
Lesson 9 Offering Substitute Material…………………………………………………… 65
Business Link ……………………………………………………………………………… 68
Skill Training ……………………………………………………………………………… 69
Useful Expressions………………………………………………………………………… 71
CHAPTER V ORDERS AND CONTRACTS…………………………………………… 73
Lesson 10 (A) Asking to Send an S/C…………………………………………………… 74
(B) A Reply to the Above …………………………………………………… 75
Lesson 11 (A) Asking to Send PO ……………………………………………………… 78
(B) A Reply to the Above …………………………………………………… 80
Lesson 12 Sending S/C and PI ………………………………………………………… 83
Business Link ……………………………………………………………………………… 86
Skill Training ……………………………………………………………………………… 88
Useful Expressions………………………………………………………………………… 98
CHAPTER VI PRODUCTION & INSPECTION ……………………………………… 100
Lesson 13 (A) Inline Inspection Reports………………………………………………… 101
(B) Advising the Production Schedule ……………………………………… 102
Lesson 14 Failed in Inspection ………………………………………………………… 105
Lesson 15 Asking to Release the Shipment …………………………………………… 108
Business Link ……………………………………………………………………………… 111
Skill Training ……………………………………………………………………………… 113
Useful Expressions………………………………………………………………………… 115
CHAPTER VII PAYMENT ……………………………………………………………… 116
Lesson 16 Payment Negotiation ………………………………………………………… 117
Lesson 17 (A) Proposing Payment by D/P at Sight……………………………………… 121
(B) A Reply to the Above …………………………………………………… 122
Lesson 18 Settling Balance Payment …………………………………………………… 126
Skill Training ……………………………………………………………………………… 129
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Contents
3
Useful Expressions………………………………………………………………………… 132
CHAPTER VIII ESTABLISHMENT OF L/C AND AMENDMENT TO L/C ……… 133
Lesson 19 (A) Urging Establishment of L/C (1)………………………………………… 135
(B) Urging Establishment of L/C (2)………………………………………… 136
Lesson 20 Amend the L/C with Correct Amount ……………………………………… 140
Lesson 21 (A) Amendment to L/C ……………………………………………………… 142
(B) Amending L/C to Allow Transshipment ………………………………… 144
Business Link ……………………………………………………………………………… 148
Skill Training ……………………………………………………………………………… 149
Useful Expressions………………………………………………………………………… 155
CHAPTER IX PACKING & MARKING ……………………………………………… 156
Lesson 22 Inner Packing & Labeling …………………………………………………… 157
Lesson 23 Outer Packing………………………………………………………………… 162
Lesson 24 Container Loading …………………………………………………………… 167
Business Link ……………………………………………………………………………… 170
Skill Training ……………………………………………………………………………… 172
Useful Expressions………………………………………………………………………… 173
CHAPTER X SHIPMENT ……………………………………………………………… 175
Lesson 25 (A) Shipping Instructions …………………………………………………… 176
(B) A Reply ………………………………………………………………… 177
Lesson 26 (A) Confirming Delivery Date (1) …………………………………………… 181
(B) Confirming Delivery Date (2) …………………………………………… 182
Lesson 27 Asking for Partial Shipment ………………………………………………… 184
Business Link ……………………………………………………………………………… 187
Skill Training ……………………………………………………………………………… 189
Useful Expressions………………………………………………………………………… 191
CHAPTER XI INSURANCE …………………………………………………………… 193
Lesson 28 Insurance Information ……………………………………………………… 194
Lesson 29 Insurance Clause …………………………………………………………… 198
Lesson 30 Asking the Seller to Cover Insurance………………………………………… 201
Business Link ……………………………………………………………………………… 205
商务英语函电.indd 3 2023/10/23 11:20:35
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Business English Correspondence (2nd Edition)
商 务 英 语 函 电（第 二 版）
Skill Training ……………………………………………………………………………… 206
Useful Expressions………………………………………………………………………… 208
CHAPTER XII COMPLAINTS, CLAIMS AND SETTLEMENT …………………… 210
Lesson 31 Claim on Export Carton ……………………………………………………… 211
Lesson 32 Settling Complaint …………………………………………………………… 215
Lesson 33 Settlement on Inferior Quali
Module I Basics for International Business Correspondence
CHAPTER I INTERNATIONAL BUSINESS ENGLISH……………………………… 2
I. About the Course………………………………………………………………………… 2
II. Guidelines for Effective Business Correspondence …………………………………… 2
III. Layout of Business Emails and Letters ……………………………………………… 5
Business Link ……………………………………………………………………………… 12
Skill Training ……………………………………………………………………………… 12
Module II Establishing Business Relations
CHAPTER II ESTABLISHING BUSINESS RELATIONS …………………………… 16
Lesson 1 (A) Self-Introduction ………………………………………………………… 17
(B) Highlighting Advantages ………………………………………………… 18
Lesson 2 (A) A First Inquiry …………………………………………………………… 22
(B) A Reply to the Above……………………………………………………… 23
Lesson 3 Contact Customers after Fair ………………………………………………… 27
Business Link ……………………………………………………………………………… 31
Skill Training ……………………………………………………………………………… 32
Useful Expressions………………………………………………………………………… 34
Module III Business Negotiations
CHAPTER III INQUIRY AND REPLY ………………………………………………… 37
Lesson 4 (A) Inquiring for Quantity Discount ………………………………………… 38
(B) A Reply to the Above……………………………………………………… 39
Lesson 5 Asking to Quote Two Kinds of Prices ………………………………………… 44
Lesson 6 A Tabulated Order Inquiry …………………………………………………… 47
Skill Training ……………………………………………………………………………… 51
商务英语函电.indd 1 2023/10/23 11:20:35
2
Business English Correspondence (2nd Edition)
商 务 英 语 函 电（第 二 版）
Useful Expressions………………………………………………………………………… 53
CHAPTER IV OFFERS AND COUNTER-OFFERS ………………………………… 55
Lesson 7 A Non-Firm Offer……………………………………………………………… 57
Lesson 8 A Counter Offer ……………………………………………………………… 61
Lesson 9 Offering Substitute Material…………………………………………………… 65
Business Link ……………………………………………………………………………… 68
Skill Training ……………………………………………………………………………… 69
Useful Expressions………………………………………………………………………… 71
CHAPTER V ORDERS AND CONTRACTS…………………………………………… 73
Lesson 10 (A) Asking to Send an S/C…………………………………………………… 74
(B) A Reply to the Above …………………………………………………… 75
Lesson 11 (A) Asking to Send PO ……………………………………………………… 78
(B) A Reply to the Above …………………………………………………… 80
Lesson 12 Sending S/C and PI ………………………………………………………… 83
Business Link ……………………………………………………………………………… 86
Skill Training ……………………………………………………………………………… 88
Useful Expressions………………………………………………………………………… 98
CHAPTER VI PRODUCTION & INSPECTION ……………………………………… 100
Lesson 13 (A) Inline Inspection Reports………………………………………………… 101
(B) Advising the Production Schedule ……………………………………… 102
Lesson 14 Failed in Inspection ………………………………………………………… 105
Lesson 15 Asking to Release the Shipment …………………………………………… 108
Business Link ……………………………………………………………………………… 111
Skill Training ……………………………………………………………………………… 113
Useful Expressions………………………………………………………………………… 115
CHAPTER VII PAYMENT ……………………………………………………………… 116
Lesson 16 Payment Negotiation ………………………………………………………… 117
Lesson 17 (A) Proposing Payment by D/P at Sight……………………………………… 121
(B) A Reply to the Above …………………………………………………… 122
Lesson 18 Settling Balance Payment …………………………………………………… 126
Skill Training ……………………………………………………………………………… 129
商务英语函电.indd 2 2023/10/23 11:20:35
Contents
3
Useful Expressions………………………………………………………………………… 132
CHAPTER VIII ESTABLISHMENT OF L/C AND AMENDMENT TO L/C ……… 133
Lesson 19 (A) Urging Establishment of L/C (1)………………………………………… 135
(B) Urging Establishment of L/C (2)………………………………………… 136
Lesson 20 Amend the L/C with Correct Amount ……………………………………… 140
Lesson 21 (A) Amendment to L/C ……………………………………………………… 142
(B) Amending L/C to Allow Transshipment ………………………………… 144
Business Link ……………………………………………………………………………… 148
Skill Training ……………………………………………………………………………… 149
Useful Expressions………………………………………………………………………… 155
CHAPTER IX PACKING & MARKING ……………………………………………… 156
Lesson 22 Inner Packing & Labeling …………………………………………………… 157
Lesson 23 Outer Packing………………………………………………………………… 162
Lesson 24 Container Loading …………………………………………………………… 167
Business Link ……………………………………………………………………………… 170
Skill Training ……………………………………………………………………………… 172
Useful Expressions………………………………………………………………………… 173
CHAPTER X SHIPMENT ……………………………………………………………… 175
Lesson 25 (A) Shipping Instructions …………………………………………………… 176
(B) A Reply ………………………………………………………………… 177
Lesson 26 (A) Confirming Delivery Date (1) …………………………………………… 181
(B) Confirming Delivery Date (2) …………………………………………… 182
Lesson 27 Asking for Partial Shipment ………………………………………………… 184
Business Link ……………………………………………………………………………… 187
Skill Training ……………………………………………………………………………… 189
Useful Expressions………………………………………………………………………… 191
CHAPTER XI INSURANCE …………………………………………………………… 193
Lesson 28 Insurance Information ……………………………………………………… 194
Lesson 29 Insurance Clause …………………………………………………………… 198
Lesson 30 Asking the Seller to Cover Insurance………………………………………… 201
Business Link ……………………………………………………………………………… 205
商务英语函电.indd 3 2023/10/23 11:20:35
4
Business English Correspondence (2nd Edition)
商 务 英 语 函 电（第 二 版）
Skill Training ……………………………………………………………………………… 206
Useful Expressions………………………………………………………………………… 208
CHAPTER XII COMPLAINTS, CLAIMS AND SETTLEMENT …………………… 210
Lesson 31 Claim on Export Carton ……………………………………………………… 211
Lesson 32 Settling Complaint …………………………………………………………… 215
Lesson 33 Settlement on Inferior Quali
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