书籍详情
外贸英语函电（第2版）
作者：郑志明
出版社：北京理工大学出版社
出版时间：2022-10-01
ISBN：9787576317688
定价：¥75.00
内容简介
\"《外贸英语函电（第2版）》针对高等教育的特点，以外贸行业职业岗位所需的职业能力为本位，强调培养学生的外贸业务实际操作技能，设计了客户开发、交易磋商、业务达成、付款方式、合同履行以及售后服务六大模块，共由十四个章节、36个任务组成。其中，第1章简要介绍了外贸电子邮件的基本格式、注意要素、写作原则以及外贸电子邮件的管理方法。第2-14章分别详细介绍外贸进出口流程的主要环节：建立业务关系、资讯调查、促销、代理、询盘与回复、报盘与还盘、采购订单、付款方式、合同订立、包装、装运、保险以及索赔理赔等。每个章节包含7个组成部分：背景介绍、写作建议、样函展示、典型例句、实战邮件、巩固练习和实训练习。本教材适用于高等院校 贸易、商务英语、 商务、应用英语等专业的教学，也可作为外贸行业的培训材料和外贸从业人员的自学参考资料。\"
作者简介
郑志明，男，副教授，文学硕士，中 员。现任黎明职业大学外语与旅游学院院长、党总支副书记。兼任福建省教育评估专家、福建省外国语文学会理事、泉州市“21世纪海上丝绸之路人才培养工程”培养对象。主编正式出版教材1部、校本教材2部，参编教材1部。获福建省级教学成果二等奖2项，福建省高职院校外语教学指导委员会外语特色项目评选二等奖1项，校级教学成果一等奖2项；参与省部级课题1项，主持市厅级课题2项、参与市厅级课题多项，主持和参与校级委托课题和一般课题10余项。发表科研论文10余篇。主持和参与 “1+X”技能等级证书制度试点项目各1项，参与省级精品在线开放课程1项，主持校级专业资源库、校级教学改革项目、精品在线开放课程各1项。指导学生参加 、省市级竞赛荣获各类奖项10余项。近年来，先后荣获中共泉州市委教育工委 “ 共产党员”以及校级“ 教师”、“ 共产党员”、“示范校建设 个人”、“思想政治工作 个人”等荣誉称号。
目录
Module 1 Customer Development
Chapter 1 Basic Knowledge About Business Emall Writing
Task 1 How to Write a Business Email
Task 2 How to Manage Business Emails
Chapter 2 Establishment of Business Relations
Task 3 Seeking Business Cooperations
Task 4 Replying to Emails Regarding Business Contacts
Chapter 3 Credit & Status Enquiry
Task 5 Making a Credit & Status Enquiry
Task 6 Replying to Credit & Status Enquiry
Chapter 4 Sales Promotion
Task 7 Writing Sales Promotion Emails
Chapter 5 Agency
Task 8 Applying for Sole Agency
Task 9 Responding to Sole Agency Applications
Module 2 Enquiries and Offers
Chapter 6 Enquiries and Replies
Task 10 Making Enquiries
Task 11 Replying to Enquiries
Chapter 7 Offers and Counter Offers
Task 12 Making Offers
Task 13 Making Counter Offers
Module 3 Conclusion of Business
Chapter 8 Purchasing Orders
Task 14 Placing an Order
Task 15 Responding to an Order
Module 4 Payment Terms
Chapter 9 Payment Terms
Task 16 Negotiating Payment Terms
Task 17 Establishing an L/C
Task 18 Checking and Amending an L/C
Task 19 Extending an L/C
Module 5 Contracts and Their Execution
Chapter 10 Contracts
Task 20 Signing an S/C
Task 21 Amending an S/C
Task 22 Cancelling an S/C
Chapter 11 Packing
Task 23 Advising Packing Details
Task 24 Responding to Packing Methods
Chapter 12 Shipment
Task 25 Sending Shipping Instructions
Task 26 Urging Timely Shipment
Task 27 Proposing Part Shipment & Transshipment
Task 28 Sending Shipping Advice
Chapter 13 Insurance
Task 29 Introducing Insurance Terms
Task 30 Effecting Insurance
Task 31 Demanding Excessive Insurance
Task 32 Responding to Emails Concerning Insurance
Chapter 1 Basic Knowledge About Business Emall Writing
Task 1 How to Write a Business Email
Task 2 How to Manage Business Emails
Chapter 2 Establishment of Business Relations
Task 3 Seeking Business Cooperations
Task 4 Replying to Emails Regarding Business Contacts
Chapter 3 Credit & Status Enquiry
Task 5 Making a Credit & Status Enquiry
Task 6 Replying to Credit & Status Enquiry
Chapter 4 Sales Promotion
Task 7 Writing Sales Promotion Emails
Chapter 5 Agency
Task 8 Applying for Sole Agency
Task 9 Responding to Sole Agency Applications
Module 2 Enquiries and Offers
Chapter 6 Enquiries and Replies
Task 10 Making Enquiries
Task 11 Replying to Enquiries
Chapter 7 Offers and Counter Offers
Task 12 Making Offers
Task 13 Making Counter Offers
Module 3 Conclusion of Business
Chapter 8 Purchasing Orders
Task 14 Placing an Order
Task 15 Responding to an Order
Module 4 Payment Terms
Chapter 9 Payment Terms
Task 16 Negotiating Payment Terms
Task 17 Establishing an L/C
Task 18 Checking and Amending an L/C
Task 19 Extending an L/C
Module 5 Contracts and Their Execution
Chapter 10 Contracts
Task 20 Signing an S/C
Task 21 Amending an S/C
Task 22 Cancelling an S/C
Chapter 11 Packing
Task 23 Advising Packing Details
Task 24 Responding to Packing Methods
Chapter 12 Shipment
Task 25 Sending Shipping Instructions
Task 26 Urging Timely Shipment
Task 27 Proposing Part Shipment & Transshipment
Task 28 Sending Shipping Advice
Chapter 13 Insurance
Task 29 Introducing Insurance Terms
Task 30 Effecting Insurance
Task 31 Demanding Excessive Insurance
Task 32 Responding to Emails Concerning Insurance
猜您喜欢
