书籍详情
商务英语函电与沟通
作者：孙志祥，谢竞贤
出版社：苏州大学出版社
出版时间：2022-03-01
ISBN：9787567237605
定价：¥49.00
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内容简介
本书可以作为本专科商务英语专业、英语专业、 经济与贸易专业、涉外文秘专业、对外汉语专业及其他涉外专业的函电或应用写作教材。本书同时可以作为企业在职人员培训时使用，以及有志于从事 商务活动的人士自学之用。本书共由12个单元和附录组成。每单元均由相关知识与写作指南、示范阅读、常用术语和表达、交际园地等部分组成。相关知识和写作指南部分适当介绍了与主题相关的专业知识，详细阐述了写作原则和要领。示范阅读部分主要选取了具有代表性的范例供读者阅读与赏析，在阅读中体味与把握写作原则和要领。常用术语和表达部分主要是常见的专业术语和表达方式，供读者查询与记忆。交际园地部分包括翻译、完形填空和案例分析。其中，英汉翻译练 在在翻译的同时熟记一些常用句型，汉英翻译练 在盘活一些常用词汇和句型；完形填空部分旨在巩固常用词汇结构，增强商务英语语感；案例分析部分重在通过具体商务情形分析磨炼在商务语境下应用英语解决实际问题的能力。此外，附录部分主要供教学拓展之用。全书共12个单元，用作全日制学生的教材时，建议一周开设4个课时，每4-6个课时讲解一个单元。此外，教师可根据自己学校的专业特点，自行安排讲解课时和顺序。
作者简介
暂缺《商务英语函电与沟通》作者简介
目录
Unit 1 Intrnduction to Business Communication
1.1 Principles for Business Writing
1.2 Business Letter Style and Format
1.3 Sample Letters
1.4 Useful Terms and Expressions
1.5 Communication Laboratory
Unit 2 Establishing Business Relations
2.1 Introduction
2.2 Credit Enqui ries
2.3 Information to Be Contained
2.4 Sample Letters
2.5 Useful Terms and Expressions
2.6 Communication Laboratory
Unit 3 Enquiries and Replies
3.1 GeneraI Introduction to Enqui ries and Replies
3.2 Basic Principles for Sending Enquiries and Replies
3.3 Structures of Enqui ries and Replies
3.4 Sample Letters
3.5 UsefuI Terms and Expressions
3.6 Communication Laboratory
Unit 4 Quotations，Offers and Countprnffers
4.1 General Introduction to Quotations，Offers and Counteroffers
4.2 Difference between quotations and Offers
4.3 Guidelines for Offers
4.4 Guidel ines for Counteroffers
4.5 Sample Letters
4.6 Useful Terms and Expressions
4.7 Communication Laboratory
Unit 5 Orders and Thei r Execution
5.1 Generaf Introduction to Orders
5.2 Basic Contents of Orders
5.3 Replies to Orders
5.4 Sample Letters
5.5 UsefuI Terms and Expressions
5.6 Communication Laboratory
Unit 6 Payment
6.1 Payment Methods for International Trade
6.2 Examples of Terms of Payment in Contracts
6.3 Letter of Credit
6.4 Sample Letters
6.5 Usefu l Terms and Expressions
6.6 Communication Laboratory
Unit 7 Packing
7.1 General Introduction to Packing
7.2 Packing Containers Used in InternationaI Trade
7.3 Marks
7.4 Examples of Terms of Packing in Contracts
7.5 Packing List
7.6 Letters on Packing
7.7 Sample Letters
1.1 Principles for Business Writing
1.2 Business Letter Style and Format
1.3 Sample Letters
1.4 Useful Terms and Expressions
1.5 Communication Laboratory
Unit 2 Establishing Business Relations
2.1 Introduction
2.2 Credit Enqui ries
2.3 Information to Be Contained
2.4 Sample Letters
2.5 Useful Terms and Expressions
2.6 Communication Laboratory
Unit 3 Enquiries and Replies
3.1 GeneraI Introduction to Enqui ries and Replies
3.2 Basic Principles for Sending Enquiries and Replies
3.3 Structures of Enqui ries and Replies
3.4 Sample Letters
3.5 UsefuI Terms and Expressions
3.6 Communication Laboratory
Unit 4 Quotations，Offers and Countprnffers
4.1 General Introduction to Quotations，Offers and Counteroffers
4.2 Difference between quotations and Offers
4.3 Guidelines for Offers
4.4 Guidel ines for Counteroffers
4.5 Sample Letters
4.6 Useful Terms and Expressions
4.7 Communication Laboratory
Unit 5 Orders and Thei r Execution
5.1 Generaf Introduction to Orders
5.2 Basic Contents of Orders
5.3 Replies to Orders
5.4 Sample Letters
5.5 UsefuI Terms and Expressions
5.6 Communication Laboratory
Unit 6 Payment
6.1 Payment Methods for International Trade
6.2 Examples of Terms of Payment in Contracts
6.3 Letter of Credit
6.4 Sample Letters
6.5 Usefu l Terms and Expressions
6.6 Communication Laboratory
Unit 7 Packing
7.1 General Introduction to Packing
7.2 Packing Containers Used in InternationaI Trade
7.3 Marks
7.4 Examples of Terms of Packing in Contracts
7.5 Packing List
7.6 Letters on Packing
7.7 Sample Letters
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