商务交际英语教程

　　本教材旨在帮助学生全面提升商务英语综合能力以及商务环境下的英语交际能力。全书共分14个单元，内容基本涵盖了商务交际活动中出现的常见话题，从商务活动着手，依次介绍了新创意、公司、工作方式、商务会议、顾客、订单及付款、广告、商务旅行、产品展示、物流、员工管理、商业道德以及 化相关商务话题。本书中的音频以二维码的形式呈现，读者可直接用手机扫码听音。本教材商务知识介绍简洁凝练，语言技能训练类型丰富，是学生短时间内快速掌握商务英语基本知识和技能的有效工具。

　　于红霞，大连外国语大学英语学院副教授，从事英语教学及商务英语教学近20年，为商务英语专业学生开设商务英语口译、商务英语跨文化交际等课程。主编、参编十余部教材的编写。

Unit 1 Introduction to Business Activities
Part A General business vocabulary
Part B Reading: What is business
Part C Listening: Turning a hobby into business
Part D Translating
Part E Writing skills: Notice
Part F Further business story: Start your own small business
Unit 2 New Ideas
Part A General business vocabulary
Part B Reading: Why brainstorming is a crucial element in business
Part C Listening: Interview
Part D Translating
Part E Writing skills: Note
Part F Further business story: When dogs spark big ideas
Unit 3 Company
Part A General business vocabulary
Part B Reading: Business organization
Part C Listening: Working in Apple
Part D Translating
Part E Writing skills: E-mail
Part F Further business story: What is organizational culture
Unit 4 Working Patterns
Part A General business vocabulary
Part B Reading: The secrets of great teamwork
Part C Listening: Effective teams
Part D Translating
Part E Writing skills: Letter of complaint
Part F Further business story: Two carcompanies, one challenge
Unit 5 Business Meeting
Part A General business vocabulary
Part B Reading: Types of corperate meetings
Part C Listening: Business metting
Part D Translating
Part E Writing skills: Minutes
Part F Further business story: Business meeting etiquette
Unit 6 Customers
Part A General business vocabulary
Part B Reading: What is a customer?
Part C Listening: How to entertain clients
Part D Translating
Part E Writing skills: Sales letter
Part F Further business story: Keeping your customers loyal
Unit 7 Orders and Payments
Part A General business vocabulary
Part B Reading: Methods of payments in global marketplace
Part C Listening: Urging the buyer to open the L/C
Part D Translating
Part E Writing skills: Persuasive letter
Part F Further business story: How to write sales contracts
Unit 8 Advertising
Part A General business vocabulary
Part B Reading: Types of advertising
Part C Listening: Destin chamber of commerce
Part D Translating
Part E Writing skills: Questionnaire
Part F Further business story: History of Coca-Cola company and its advertising
Unit 9 Business Travel
Part A General business vocabulary
Part B Reading: A glimpse into a business travel
Part C Listening: Booking a flight seat
Part D Translating
Part E Writing skills: Graph description
Part F Further business story: Tips for business trips
Unit 10 Presentino Proaucts
Part A General business vocabulary
Part B Reading: Elements of doing good presentation
Part C Listening: Viscal
Part D Translating
Part E Writing skills: Business report
Part F Further business story: How to plan reports
Unit 11 Logistics
Part A General business vocabulary
Part B Reading: Logistics
Part C Listening: Interview with Evergreen Group
Part D Translating
Part E Writing skills: Proposal
Part F Further business story: DHL: A leader in global logistics
Unit 12 Staff Management
Part A General business vocabulary
Part B Reading: Job analysis
Part C Listening: How to choose a manager
Part D Translating
Part E Writing skills: CV
Part F Further business story: Human resources management
Unit 13 Business Ethics
Part A General business vocabulary
Part B Reading: Business ethnics
Part C Listening: Takata air bag recall
Part D Translating
Part E Writing skills: Application letter
Part F Further business story: The Enron scandal and ethics
Unit 14 Going Global
Part A General business vocabulary
Part B Reading: Multinational corporations
Part C Listening: Entering international market
Part D Translating
Part E Writing skills: Presentation
Part F Further business story: Going global: The importance of cross-cultural communication in business