21世纪大学商务英语实用教程（第一册）

　　《2l世纪大学商务英语实用教程》共4册。第1册旨在培养学生的普通商务知识与跨文化交际能力，可供低年级学生使用。本册教材均由5个教学单元构成，供一个学期使用，内容长度和难度逐册递增且体例统一。各单元内容围绕同一主题展开，共由8个模块组成，分别为导入、听力、阅读、口语表达、翻译、写作、案例分析与单元项目。每一单元都以此为框架建构学习内容，建议6-8学时完成。各学校可根据人才培养目标的需求和学生水平自由选择教学内容。

暂缺《21世纪大学商务英语实用教程（第一册）》作者简介

Unit 1 Products
Part Ⅰ Lead-in
Part Ⅱ Listening
Part Ⅲ Reading
TEXT A Turning Chopsticks into Sustainable Furniture
TEXT B Mooncakes-Mixing Tradition with Innovation
Part Ⅳ Speaking
Part Ⅴ Translation
Part Ⅵ Writing
Part Ⅶ Case Studv
Part Ⅷ Unit Project
Unit 2 Services
Part Ⅰ Lead-in
Part Ⅱ Listening
Part Ⅲ Reading
TEXT A Customer-Centric After-Sales Programs
TEXT B A Dedicated Deliveryman
Part Ⅳ Speaking
Part Ⅴ Translation
Part Ⅵ Writing
Part Ⅶ Case Studv
Unit 3 Marketing
Part Ⅰ Lead-in
Psrt Ⅱ Listening
Part Ⅲ Reading
TEXT A Brilliant Marketing Shows World Class Quality
TEXT B Architecting Brand Purpose from the Inside out
Part Ⅳ Speaking
Part Ⅴ Translation
Part Ⅵ Writing
Part Ⅶ Case Study
Part Ⅷ Unit Project
Unit 4 Company Profile
Part Ⅰ Lead-in
Part Ⅱ Listening
Part Ⅲ Reading
TEXT A GOL’s Company Profile and Job Information
TEXT B Humanising Technology
Part Ⅳ Speaking
Part Ⅴ Translation
Part Ⅵ Writing
Part Ⅶ Case Study
Part Ⅷ Unit Project
Unit 5 Presentation
Part Ⅰ Lead-in
Part Ⅱ Listening
Part Ⅲ Reading
TEXT A Develop Stage Presence
TEXT B More Business Presentation Skills
Part Ⅳ Speaking