书籍详情

21世纪大学商务英语实用教程教师参考书(第三册)

21世纪大学商务英语实用教程教师参考书(第三册)

作者:张静雯

出版社:复旦大学出版社

出版时间:2022-12-01

ISBN:9787309165562

定价:¥98.00

内容简介
  本书结合《中国英语能力等级量表》与《大学英语教学指南》(2020版)的 要求,在立足大学英语教学实践的基础上,将商务专业知识、跨文化交际能力与英语语言运用技能相结合,以学生为中心,以商务活动为环境,以商务交际为目的,循序渐进地通过听、说、读、写、译等基本技能的全面训练,使学生通晓商务技能,形成良好的商务英语运用能力和跨文化商务沟通能力。本教材从基础商务知识入手,课程内容及课后习题的难易程度区分度强,既符合由浅入深、循序渐进的学习原则,亦符合有层次、有坡度且环环相扣的教学原则。教材通过听、说、读、写、译五大技能的全面培养,既可为英语基础薄弱的学习者打好坚实的语言基础,亦可满足高校非商务英语、经贸类专业学生对于商务英语的学习需求。本教材主要适用于:(1)普通高等学校本科商务英语、经贸类专业学生或对商务英语感兴趣的其他专业学生;(2)高等职业技术学院/职业学院、高等专科学校商务英语、经贸类专业学生或对商务英语感兴趣的其他专业学生;(3)商务英语自学者。
作者简介
暂缺《21世纪大学商务英语实用教程教师参考书(第三册)》作者简介
目录
Unit 1 Business Plan
Part I Lead-in
Part II Listening
Part III Reading
TEXT A Bookstores Turn the Page Online to Survive
TEXT B An Action Plan for Business Leaders to Tackle Crisis
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Project
Unit 2 Payment
Part I Lead-in
Part II Listening
Part III Reading
TEXT A How Will Digital Currency Impact China's Financial Landscape?
TEXT B 's Latest Payment Method
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Project
Unit 3 Teamwork
Part I Lead-in
Part II Listening
Part III Reading
TEXT A China-ASEAN Cooperation Is Deepening
TEXT B Recipes for Teamwork
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Project
Unit 4 Risk and Investment
Part I Lead-in
Part II Listening
Part III Reading
TEXT A Market Advantages of Domestic Brands
TEXT B A "Smart" Deal
Part IV Speaking
Part V Translation
Part VI Writing
Part VII Case Study
Part VIII Unit Project
Unit 5 Expansion
Part I Lead-in
Part II Listening
Part III Reading
TEXT A Growing When Times Are Good: 4 Business Expansion Strategies
TEXT B Li Ning Spars with Nike and Adidas
猜您喜欢

读书导航