跨境电子商务专业英语

Unit 1 Overview of Cross-border E-commerce
 Part A The Concept and Significance of Cross-border E-commerce
 Part B The Classifications of Cross-border E-commerce
 Part C The Main Models of Export and Import Cross-border E-commerce
 Part D The Status Quo and Development Trend of Cross-border E-commerce
Unit 2 Main Cross-border E-commerce Platforms
 Part A Amazon and eBay
 Part B Alibaba and AliExpress
 Part C Wish
 Part D Shopee, Lazada and Other Regional Cross-border E-commerce Platforms
Unit 3 Opening a Cross-border E-commerce Store
 Part A Preparing for Opening a Cross-border E-commerce Store
 Part B Registering for a Cross-border E-commerce Store
 Part C Launching Products on a Cross-border E-commerce Platform
 Unti 4 Marketing on Cross-border E-commerce Platforms
 Part A Concepts Related to E-commerce
 Part B Store Description and Product Listing Design
 Part C Promotion Activities
 Supplementary Reading
Unit 5 Market Research of Cross-border E-commerce
 Part A Basic Principle and Logic for Product Selection in Cross-border E-commerce
 Part B Practical Methods of Market Research for Cross-border E-commerce
 Part C Data Analysis for Cross-border E-commerce
 Supplementary Reading
Unit 6 Cross-border E-commerce Customer Service(Ⅰ)
 Part A An Introduction to Customer Services and Factors Affecting Customer Experience
 Part B Rules and Features of Cross-border E-commerce Customer Service
 Supplementary Reading
Unit 7 Cross-border E-commerce Customer Service(Ⅱ)
 Part A Basic Online Communication Skills of Customer Services
 Part B Practices of Customer Service for B2B
 Part C Tips and Templates for Customer Service in Some B2C Scenarios
Unit 8 Policies and Terms on Cross-border E-commerce Platform
 Text A Various Policies and Common Pitfalls
 Text B Intellectual Property
 Text C Appeal and Plan of Action
 Supplementary Reading
Unit 9 Cross-border E-commerce Online Payment
 Text A An introduction to Dominant Online Payment Platforms Worldwide
 Text B Online Payment Platforms in China
 Supplementary Reading
Unit 10 Cross-border E-commerce Logistics
 Text A An introduction to Logistics Services
 Text B Functions of Overseas Warehouses and the Way to Establish them
 Supplementary Reading
Unit 11 Cross-border Customs Tax (VAT) and Changes in New E-commerce Regulations
 Text A An introduction to Customs and VAT
 Text B Changes in New E-commerce Regulations
 Supplementary Reading
Unit 12 ERP and Supply Chain of Cross-border E-commerce
 Part A ERP
 Part B Supply Chain
参考文献