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商务英语翻译的理论应用及实践研究
作者：张丽丽
出版社：中国纺织出版社
出版时间：2023-03-01
ISBN：9787522901794
定价：¥98.00
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内容简介
《商务英语翻译的理论应用及实践研究》重点介绍商务英语翻译过程中具有较高适应性与实用性的理论，以及这些理论的应用实践。内容分为三大部分，共20章。一部分介绍了商务英语翻译的理论概述，二部分介绍了各种理论在商务英语翻译中的理论应用及实践研究，三部分介绍了一些常见的商务英语翻译类型。
作者简介
张丽丽，毕业于北华大学，硕士学位，副教授，吉林农业科技学院教师。研究方向为英语教学法。近年来主编教材两部；在省级以上普通期刊发表多篇论文；中文核心期刊发表三篇论文；主持了多项省级教科研项目。
目录
Pat One
Chapte 1The Concept and Meaning of Business English
Chapte 2Language Featues of Business English
2．1Language Expession
2．2Technical Tems
2．3Voca
ulay
2．4Syntax
2．5Conclusion
Chapte 3The Stylistic Style of Business English
3．1Choosing Appopiate Wods and Expession
3．2Concise Business English Expession
3．3Reasona
le Business English Style and Significant Coheent Logic
3．4Fomality of Style
3．5Pogammatic Fomat
3．6Conclusion
Chapte 4Standads and Pinciples of Business English Tanslation
4．1Guide the Tanslation Pactice of Business Activities
4．2Gasp the Tone Style of Business Texts and Repoduce the Polite Tone of the
Oiginal Text Appopiately
4．3Pay Attention to the Syntactic Featues of Business Text，and the Woding should
Confom to the Linguistic Featues of Official Lette Style
4．4Pinciple of Accuacy
4．5The Rule of Simplicity
4．6Confoms to Industy Noms
4．7Specification to Destination Pinciple
4．8Conclusion
Chapte 5Skills and Methods of Business English Tanslation
5．1Skills
5．2Method
5．3Conclusion
Chapte 6Stategies fo Business English Tanslation
6．1An Oveview of Business English
6．2Influence Factos of Coss-cultual Context on Business English Tanslation
6．3Specific Stategies fo Business English Tanslation in the Coss-cultual
Context
6．4Conclusion
Pat Two
Chapte 7The Theoetical Application and Pactical Reseach of
Functional Equivalence Theoy in Business English Tanslation
7．1Basic Meaning of Functional Equivalence Tanslation Theoy
7．2Tanslation Models of Business English fom the Pespective of Functional
Equivalence Tanslation Theoy
7．3The Guidance of Functional Equivalence Theoy fo English Tanslation
Teaching
7．4The Application of Ⅳ Functional Equivalence Theoy in Business English
Tanslation
7．5Chinese-English Foeign Tanslation Stategies unde the Functional
Equivalence Theoy
7．6Business English Contact Tanslation fom the Pespective of Functional
Equivalence Theoy
7．7Concluding Remaks
Chapte 8The Theoetical Application and Pactical Reseach of
Language Adaptation Theoy in Business English Tanslation
8．1Language Adaptation Theoy
8．2The Application of Adaptation Theoy in Tanslation Teaching fo Business
English Majos
8．3The Application of Stuctual Adaptation to the Tanslation of Scientific and
Technological Texts
8．4Stategies fo Intenational Business English Contact Tanslation fom the
Pespective of Language Adaptation Theoy
8．5Conclusion
Chapte 9The Theoetical Application and Pactice of Skopos Theoy in
Business English Tanslation
9．1Skopos Theoy
9．2Skopos Theoy Based English Tanslation Citeia fo Expot Food
Packaging Text
9．3English Tanslation Stategies of Expot Food Packaging Text fom the
Pespective of Skopos Theoy
9．4Skopos Theoy Based Advetising English Tanslation Stategy
9．5Tanslation Measues of Commodity Packaging English fom the Pespective of
Skopos Theoy
9．6English Tanslation Teaching Model Innovation Stategies Unde Skopos
Theoy of Tanslation
9．7Conclusion
Chapte 10The Theoetical Application and Pactical Reseach of
Relevance Theoy in Business English Tanslation
10．1Relevance Theoy
10．2Pagmatic Equivalence in Business English Tanslation
10．3Using Relevance Theoy to Constuct Pagmatic Equivalence in Business
English Tanslation
10．4English Text Reading Compehension Pocedues Based on Relevant Context of
Business
10．5Business Cultue Tanslation Unde the Guidance of Relevance Theoy
10．6Tanslation of Business Lettes Unde the Guidance of Relevance Theoy
10．7Tanslation of Business Specifications and Contacts Unde the Guidance of
Relevance Theoy
10．8Tanslation of Extenal Pu
licity Mateials Unde the Guidance of Relevance
Theoy
10．9Conclusion
Chapte 11The Theoetical Application and Pactical Reseach of
Communicative Tanslation Theoy in Business English
Tanslation
11．1An Oveview of Communicative Tanslation Theoy
11．2Tanslation Stategies of Business English Lettes Unde the Guidance of
Communicative Tanslation Theoy
11．3The Applica
ility of Communicative Tanslation Theoy in Business English
Tanslation
11．4Application of Communicative Tanslation Theoy in Business English
Tanslation
11．5The Implications of Communicative Tanslation Theoy fo Business English
Tanslation
11．6Conclusion
Chapte 12The Theoetical Application and Pactical Reseach of
Flexi
le Theoy in Business English Tanslation
12．1Flexi
le Theoy
12．2Ways to Adapt Theoy
12．3Business English Tanslation Pinciples Based on the Flexi
le Theoy
12．4Featues of Flexi
le Theoy
12．5Business English Tanslation on the Basis of Flexi
ility
12．6The Application of Flexi
le Theoy in Business English
12．7Conclusion
Chapte 13The Theoetical Application and Pactical Reseach of
Cognitive Schema Theoy in Business English Tanslation
13．1Cognitive Schema Theoy
13．2Business English Tanslation Stategies Based on Cognitive Schema
Theoy
13．3The Relationship Between Cognitive Schema Theoy and Business English
Tanslation
13．4The Application of Ⅳ Schema Theoy in Business English Tanslation
13．5The Role of Schema Theoy in Business English Tanslation
13．6Stategies fo the Optimization of Business English Tanslation in Schema
Theoy
13．7The Role of Schema Theoy in Business English Tanslation
13．8Conclusion
Chapte 14The Theoetical Application and Pactical Reseach of
Intetextuality Theoy in Business English Tanslation
14．1An Oveview of Intetextuality Theoy
14．2The Relationship Between Intetextuality and Business English Tanslation
14．3Business English Tanslation Teaching Model fom the Pespective of
Intetextuality
14．4The Role of Intetextuality in Business English Tanslation Leaning
14．5Implications of Intetextuality Theoy on Business English Tanslation
Teaching
14．6The Application of Intetextuality Theoy in English Tanslation Teaching
14．7Conclusion
Chapte 15The Theoetical Application and Pactical Reseach of
Metacognition Theoy in Business English Tanslation
15．1An Oveview of Metacognitive Theoy
15．2The Pactical Application of Metacognitive Theoy in Business English
Tanslation
15．3Reseach on the Coelation
etween Metacognitive Stategies and English
Leaning Applications
15．4Conclusion
Chapte 16The Theoetical Application and Pactical Reseach of
Constuctivism in Business English Tanslation
16．1The Philosophy and Psychology Oigins of the Constuctivism
16．2Contempoay Schools of Constuctivism
16．3Connotation of Constuctivism Leaning Theoy
16．4Basic Popositions of Constuctivism Teaching Theoy
16．5Using Constuctivism to Guide Business English Tanslation Teaching
16．6Tanslation Standads Unde the View of Constuctivism
16．7Stategies fo Business English Tanslation Unde the Guidance of
Constuctivism
16．8Conclusion
Pat Thee
Chapte 17Commecial Advetising and Tanslation
17．1The Coss-cultual Chaacteistics of Commecial Advetising Tanslation
17．2Commecial Advetising Tanslation Stategies Unde Cultual Factos
17．3Analysis of the Economic Benefits of Commecial Advetising Tanslation
17．4Commecial Advetising Tanslation Pinciples
17．5Commecial Advetising Tanslation Methods
17．6Chaacteistics of Advetising Language Tanslation
17．7Rhetoical Skills in Advetising Language Tanslation
17．8Tanslation of Commecial Advetisements fom the Pespective of Relevance
Theoy
17．9Application of the Puposiveness Pinciple in Advetising Tanslation
17．10The Application of the Coheence Pinciple in Advetising Tanslation
17．11Conclusion
Chapte 18Tademaks and Tanslation
18．1The Concept of Tademak and Its Impotance
18．2Chaacteistics of Tademak Tanslation
18．3Methods of Tademak Tanslation
18．4Pinciples of Tanslation of Tademak Wods
18．5Some Existing Po
lems in Tademak Tanslation
18．6Cultual O
stacles Encounteed in the English Tanslation of Tademaks and
Countemeasues
18．7Application of Skopos Theoy in Tademak Tanslation
18．8Conclusion
Chapte 19Business Contact and Tanslation
19．1The Connotation and Reseach Pespective of Business Contact
19．2Standad fo Tanslation of Business Contacts
19．3Pinciples of Intenational Business Contact Tanslation
19．4Requiements fo Tanslation of Intenational Business Contacts
19．5Chaacteistics of Business English Contact Language
19．6Intenational Business English Contact Tanslation Stategies fom the
Pespective of Language Adaptation Theoy
19．7Tanslation Stategies of Business Contacts fom the Pespective of Skopos
Theoy
19．8Tanslation Skills of Long Sentences in English Business Contacts fom the
Pespective of Coss-cultual Communication
19．9Coss-cultual Factos Affecting Business Contact Tanslation
19．10Conclusion
Chapte 20Business Coespondence and Tanslation
20．1Business Lette Pveview
20．2Stylistic Featues of Business Lettes
20．3Tanslation Stategies fo English Business Lettes
20．4Tanslation Stategies fo Business English Lettes unde the Guidance of
Communicative Tanslation Theoy
20．5The Influence of Cultual Diffeences on the Tanslation Pinciples of Business
Lettes
20．6Tanslation Stategies of Business English Lettes fom the Pespective of
Pagmatics
20．7Conclusion
Bi
liogaphy
Chapte 1The Concept and Meaning of Business English
Chapte 2Language Featues of Business English
2．1Language Expession
2．2Technical Tems
2．3Voca
ulay
2．4Syntax
2．5Conclusion
Chapte 3The Stylistic Style of Business English
3．1Choosing Appopiate Wods and Expession
3．2Concise Business English Expession
3．3Reasona
le Business English Style and Significant Coheent Logic
3．4Fomality of Style
3．5Pogammatic Fomat
3．6Conclusion
Chapte 4Standads and Pinciples of Business English Tanslation
4．1Guide the Tanslation Pactice of Business Activities
4．2Gasp the Tone Style of Business Texts and Repoduce the Polite Tone of the
Oiginal Text Appopiately
4．3Pay Attention to the Syntactic Featues of Business Text，and the Woding should
Confom to the Linguistic Featues of Official Lette Style
4．4Pinciple of Accuacy
4．5The Rule of Simplicity
4．6Confoms to Industy Noms
4．7Specification to Destination Pinciple
4．8Conclusion
Chapte 5Skills and Methods of Business English Tanslation
5．1Skills
5．2Method
5．3Conclusion
Chapte 6Stategies fo Business English Tanslation
6．1An Oveview of Business English
6．2Influence Factos of Coss-cultual Context on Business English Tanslation
6．3Specific Stategies fo Business English Tanslation in the Coss-cultual
Context
6．4Conclusion
Pat Two
Chapte 7The Theoetical Application and Pactical Reseach of
Functional Equivalence Theoy in Business English Tanslation
7．1Basic Meaning of Functional Equivalence Tanslation Theoy
7．2Tanslation Models of Business English fom the Pespective of Functional
Equivalence Tanslation Theoy
7．3The Guidance of Functional Equivalence Theoy fo English Tanslation
Teaching
7．4The Application of Ⅳ Functional Equivalence Theoy in Business English
Tanslation
7．5Chinese-English Foeign Tanslation Stategies unde the Functional
Equivalence Theoy
7．6Business English Contact Tanslation fom the Pespective of Functional
Equivalence Theoy
7．7Concluding Remaks
Chapte 8The Theoetical Application and Pactical Reseach of
Language Adaptation Theoy in Business English Tanslation
8．1Language Adaptation Theoy
8．2The Application of Adaptation Theoy in Tanslation Teaching fo Business
English Majos
8．3The Application of Stuctual Adaptation to the Tanslation of Scientific and
Technological Texts
8．4Stategies fo Intenational Business English Contact Tanslation fom the
Pespective of Language Adaptation Theoy
8．5Conclusion
Chapte 9The Theoetical Application and Pactice of Skopos Theoy in
Business English Tanslation
9．1Skopos Theoy
9．2Skopos Theoy Based English Tanslation Citeia fo Expot Food
Packaging Text
9．3English Tanslation Stategies of Expot Food Packaging Text fom the
Pespective of Skopos Theoy
9．4Skopos Theoy Based Advetising English Tanslation Stategy
9．5Tanslation Measues of Commodity Packaging English fom the Pespective of
Skopos Theoy
9．6English Tanslation Teaching Model Innovation Stategies Unde Skopos
Theoy of Tanslation
9．7Conclusion
Chapte 10The Theoetical Application and Pactical Reseach of
Relevance Theoy in Business English Tanslation
10．1Relevance Theoy
10．2Pagmatic Equivalence in Business English Tanslation
10．3Using Relevance Theoy to Constuct Pagmatic Equivalence in Business
English Tanslation
10．4English Text Reading Compehension Pocedues Based on Relevant Context of
Business
10．5Business Cultue Tanslation Unde the Guidance of Relevance Theoy
10．6Tanslation of Business Lettes Unde the Guidance of Relevance Theoy
10．7Tanslation of Business Specifications and Contacts Unde the Guidance of
Relevance Theoy
10．8Tanslation of Extenal Pu
licity Mateials Unde the Guidance of Relevance
Theoy
10．9Conclusion
Chapte 11The Theoetical Application and Pactical Reseach of
Communicative Tanslation Theoy in Business English
Tanslation
11．1An Oveview of Communicative Tanslation Theoy
11．2Tanslation Stategies of Business English Lettes Unde the Guidance of
Communicative Tanslation Theoy
11．3The Applica
ility of Communicative Tanslation Theoy in Business English
Tanslation
11．4Application of Communicative Tanslation Theoy in Business English
Tanslation
11．5The Implications of Communicative Tanslation Theoy fo Business English
Tanslation
11．6Conclusion
Chapte 12The Theoetical Application and Pactical Reseach of
Flexi
le Theoy in Business English Tanslation
12．1Flexi
le Theoy
12．2Ways to Adapt Theoy
12．3Business English Tanslation Pinciples Based on the Flexi
le Theoy
12．4Featues of Flexi
le Theoy
12．5Business English Tanslation on the Basis of Flexi
ility
12．6The Application of Flexi
le Theoy in Business English
12．7Conclusion
Chapte 13The Theoetical Application and Pactical Reseach of
Cognitive Schema Theoy in Business English Tanslation
13．1Cognitive Schema Theoy
13．2Business English Tanslation Stategies Based on Cognitive Schema
Theoy
13．3The Relationship Between Cognitive Schema Theoy and Business English
Tanslation
13．4The Application of Ⅳ Schema Theoy in Business English Tanslation
13．5The Role of Schema Theoy in Business English Tanslation
13．6Stategies fo the Optimization of Business English Tanslation in Schema
Theoy
13．7The Role of Schema Theoy in Business English Tanslation
13．8Conclusion
Chapte 14The Theoetical Application and Pactical Reseach of
Intetextuality Theoy in Business English Tanslation
14．1An Oveview of Intetextuality Theoy
14．2The Relationship Between Intetextuality and Business English Tanslation
14．3Business English Tanslation Teaching Model fom the Pespective of
Intetextuality
14．4The Role of Intetextuality in Business English Tanslation Leaning
14．5Implications of Intetextuality Theoy on Business English Tanslation
Teaching
14．6The Application of Intetextuality Theoy in English Tanslation Teaching
14．7Conclusion
Chapte 15The Theoetical Application and Pactical Reseach of
Metacognition Theoy in Business English Tanslation
15．1An Oveview of Metacognitive Theoy
15．2The Pactical Application of Metacognitive Theoy in Business English
Tanslation
15．3Reseach on the Coelation
etween Metacognitive Stategies and English
Leaning Applications
15．4Conclusion
Chapte 16The Theoetical Application and Pactical Reseach of
Constuctivism in Business English Tanslation
16．1The Philosophy and Psychology Oigins of the Constuctivism
16．2Contempoay Schools of Constuctivism
16．3Connotation of Constuctivism Leaning Theoy
16．4Basic Popositions of Constuctivism Teaching Theoy
16．5Using Constuctivism to Guide Business English Tanslation Teaching
16．6Tanslation Standads Unde the View of Constuctivism
16．7Stategies fo Business English Tanslation Unde the Guidance of
Constuctivism
16．8Conclusion
Pat Thee
Chapte 17Commecial Advetising and Tanslation
17．1The Coss-cultual Chaacteistics of Commecial Advetising Tanslation
17．2Commecial Advetising Tanslation Stategies Unde Cultual Factos
17．3Analysis of the Economic Benefits of Commecial Advetising Tanslation
17．4Commecial Advetising Tanslation Pinciples
17．5Commecial Advetising Tanslation Methods
17．6Chaacteistics of Advetising Language Tanslation
17．7Rhetoical Skills in Advetising Language Tanslation
17．8Tanslation of Commecial Advetisements fom the Pespective of Relevance
Theoy
17．9Application of the Puposiveness Pinciple in Advetising Tanslation
17．10The Application of the Coheence Pinciple in Advetising Tanslation
17．11Conclusion
Chapte 18Tademaks and Tanslation
18．1The Concept of Tademak and Its Impotance
18．2Chaacteistics of Tademak Tanslation
18．3Methods of Tademak Tanslation
18．4Pinciples of Tanslation of Tademak Wods
18．5Some Existing Po
lems in Tademak Tanslation
18．6Cultual O
stacles Encounteed in the English Tanslation of Tademaks and
Countemeasues
18．7Application of Skopos Theoy in Tademak Tanslation
18．8Conclusion
Chapte 19Business Contact and Tanslation
19．1The Connotation and Reseach Pespective of Business Contact
19．2Standad fo Tanslation of Business Contacts
19．3Pinciples of Intenational Business Contact Tanslation
19．4Requiements fo Tanslation of Intenational Business Contacts
19．5Chaacteistics of Business English Contact Language
19．6Intenational Business English Contact Tanslation Stategies fom the
Pespective of Language Adaptation Theoy
19．7Tanslation Stategies of Business Contacts fom the Pespective of Skopos
Theoy
19．8Tanslation Skills of Long Sentences in English Business Contacts fom the
Pespective of Coss-cultual Communication
19．9Coss-cultual Factos Affecting Business Contact Tanslation
19．10Conclusion
Chapte 20Business Coespondence and Tanslation
20．1Business Lette Pveview
20．2Stylistic Featues of Business Lettes
20．3Tanslation Stategies fo English Business Lettes
20．4Tanslation Stategies fo Business English Lettes unde the Guidance of
Communicative Tanslation Theoy
20．5The Influence of Cultual Diffeences on the Tanslation Pinciples of Business
Lettes
20．6Tanslation Stategies of Business English Lettes fom the Pespective of
Pagmatics
20．7Conclusion
Bi
liogaphy
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