书籍详情
跨境电子商务英语
作者：吴建功 编
出版社：重庆大学出版社
出版时间：2022-09-01
ISBN：9787568933223
定价：¥30.00
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内容简介
编写《跨境电子商务英语》的宗旨是提升国际经济与贸易专业和国际商务专业学生的专业英语应用水平和能力，使其能在全球化和跨文化背景下有效地开展跨境电子商务工作。《跨境电子商务英语》的内容体系安排具有综合性、创新性和实践性特点，《跨境电子商务英语》共16课，每课内容包括课文精读、跨境电商英语写作知识及训练、商务会话三个部分，涉及精读、信函写作和商务口语等内容。《跨境电子商务英语》突出了对学生跨境电商英语应用能力的综合培养，有助于学生了解国际电子商务专业术语，掌握英语环境下的电商营销、电商交易流程、国际电子支付、供应链等方面的知识，培养跨境电商所必备的英语听说读写译能力。
作者简介
暂缺《跨境电子商务英语》作者简介
目录
Lesson 1 International Business
Lesson 2 International Companies
Lesson 3 What is E-commerce?
Lesson 4 Types of E-commerce
Lesson 5 How to Be an E-commerce Entrepreneur by Tomorrow?
Lesson 6 The Secret to Effectively Managing an E-commerce Business
Lesson 7 Learn About the Future of E-commerce
Lesson 8 International Expansion Through Cross-border E-commerce
Lesson 9 Electronic Payment Systems
Lesson 10 Multi-tier Supply Chains
Lesson 11 Supply Chain Simplification
Lesson 12 Legal Issues of E-commerce
Lesson 13 State Interference In International Trade
Lesson 14 The Pros and Cons of Globalization for Developed Countries
Lesson 15 International Marketing
Lesson 16 International Expansion Strategy
Lesson 2 International Companies
Lesson 3 What is E-commerce?
Lesson 4 Types of E-commerce
Lesson 5 How to Be an E-commerce Entrepreneur by Tomorrow?
Lesson 6 The Secret to Effectively Managing an E-commerce Business
Lesson 7 Learn About the Future of E-commerce
Lesson 8 International Expansion Through Cross-border E-commerce
Lesson 9 Electronic Payment Systems
Lesson 10 Multi-tier Supply Chains
Lesson 11 Supply Chain Simplification
Lesson 12 Legal Issues of E-commerce
Lesson 13 State Interference In International Trade
Lesson 14 The Pros and Cons of Globalization for Developed Countries
Lesson 15 International Marketing
Lesson 16 International Expansion Strategy
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