商务英语写作
作者：姚晓鸣
出版社：上海交通大学出版社
出版时间：2021-12-01
ISBN：9787313255655
定价：¥58.00
Part 1 Writing in International Business World
Chapter 1 An Overview of Business English Writing 商务英语写作概述
Chapter 2 Basic Structure and Format of Business Letters 商务信函的结构与格式
Part 2 External Business Transactions
Chapter 3 Credit and Status Inquiries and Replies 资信调查及回复
Chapter 4 Inquiries and Replies 询盘及回复
Chapter 5 Quotations， Offers and Counter Offers 报价、发盘与还盘
Chapter 6 Order and Confirmation 订购和确认
Chapter 7 Packing and Shipment 包装与装运
Chapter 8 L/C and Amendment 信用证及修订
Chapter 9 Payment and Settlement 支付与结算
Chapter 10 Claims and Adjustments 索赔与理赔
Part 3 International Business Communications
Chapter 11 Notices and Announcements 通知与通告
Chapter 12 Memos and Minutes 备忘录与会议记录
Chapter 13 Business Proposals 商业建议书
Chapter 14 Business Reports 商务报告
Chapter 15 Company and Products 公司和产品介绍
Part 4 Creative Documents
Chapter 16 Advertising Planning 广告策划书
Chapter 17 Sales Promotion 促销文案
Chapter 18 Publicity Materials 宣传材料
Chapter 19 Business Plans 商业计划书
Chapter 20 Business Agreements 商务协议
Chapter 21 Business Contracts 商务合同
References 参考文献
