外贸英语函电

　　本书立足于当前外贸岗位的实际需求，适应现代信息传播方式，兼顾语言知识与沟通技巧，系统介绍了外贸英语函电写作的基本知识。本书包含了外贸业务磋商过程中各个环节往来函电的大量例文和案例，提供了函电撰写中的常用语句，可帮助学生系统掌握业务关系建立、询盘、报盘、还盘、订单处理、付款、包装与装运、售后跟进、投诉与索赔处理等工作中的函电撰写技能。本书既可作为高等职业院校国际经济与贸易、国际商务、商务英语等相关专业的教材，也可作为从事或准备从事外贸工作的其他专业人员的培训用书。

　　汤素娜（1981—），女，广东行政职业学院讲师，研究方向为商务英语，先后主持课题5项（其中省级课题1项、教育部职业院校外语类专业教学指导委员会课题1项），参与国家课题1项，参与其他各类课题4项，发表论文10余篇，出版译著1部，获省级教学能力大赛二等奖，校级教学奖二等奖，校级教学质量优秀奖2次，指导学生参加广东省教育厅主办的技能竞赛获三等奖3项，其他各级竞赛二等奖2项。

Module 1Fundamentals of Business Writing

模块1外贸函电写作的基本要义

Task 1Writing a Business Letter

Task 2Writing a Business Email

Task 3Principles of Business Writing

Module 2Establishing Business Relations

模块2建立业务关系

Task 1Writing a Sales Email

Task 2Writing to Followup

Module 3Inquiries

模块3询盘

Task 1Writing an Inquiry

Task 2Replying to Inquiries

Module 4Offers

模块4报盘

Task 1Making an Offer

Task 2Following up after Making an Offer

Module 5Counteroffers

模块5还盘

Task 1Writing a Counteroffer to the Seller

Task 2Writing a Recounteroffer to the Buyer

Task 3Following up after Replying to the Buyers Counteroffer

Module 6Dealing with Orders

模块6订单处理

Task 1Responding to Orders

Task 2Preparing Preproduction Samples

Module 7Payment

模块7付款

Task 1Negotiating Terms of Payment

Task 2Dealing with Letter of Credit

Task 3Settling Other Payment Problems

Module 8Packing，Shipment and Insurance

模块8包装、装运和保险

Task 1Writing on Packing Requirements

Task 2Writing on Shipment Arrangement

Task 3Writing on Insurance Arrangement

Module 9Aftersales Followup

模块9售后跟进

Task 1Asking for Feedback

Task 2Introducing Latest Products

Task 3Offering Discounts

Module 10Complaints and Claims

模块10投诉与索赔

Task 1Writing and Replying to Complaints

Task 2Writing and Replying to Claims

Module 11Miscellaneous Correspondence

模块11其他函电

Task 1Setting Email Auto Replies

Task 2Writing Notifications

Task 3Greetings on Special Occasions

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