商贸英语

　　《商贸英语教程》共分八个单元，每个单元有导读、两篇课内阅读、习题、一篇拓展阅读组成，选材主题紧紧围绕商贸行业，涉及电子商务、市场营销、国际贸易、财务会计、旅游酒店、经济管理等专业，内容涵盖行业基本常识以及新的动态和潮流，如数字化营销、社交电商、机器人服务员等。本教材不仅丰富学生的行业英语知识，还提升学生视野，提高学生语言的实际应用能力和跨文化的交际能力。选材内容主要涵盖行业专业基础知识以及发展动态，普及行业专业的英语知识，并尝试培养学生用英语进行行业专业的解说和跨文化沟通的能力。

暂缺《商贸英语》作者简介

Unit 1 Marketing
Part Ⅰ Warm up
Part Ⅱ Text A Basics of Marketing
Part Ⅲ Text B The Marketing Mix
Part Ⅳ Text C Digital Marketing
Unit 2 E-commerce
Part Ⅰ Warm up
Part Ⅱ Text A What Is Ecommerce
Part Ⅲ Text B Crossborder E-commerce Upgrading Under Way
Part Ⅳ Text C Chinese E—commerce App Making Shopping Social
Unit 3 ⅠnternationaⅠ Business
Part Ⅰ Warm.up
Part Ⅱ Text A Basics of Intemational Business
Part Ⅲ Text B Risks Involved in International Business
Part Ⅳ Text C Why Do Companies Go International
Unit 4 Tourism
Part Ⅰ Warm—up
Part Ⅱ Text A Development of Tourism in China
Part Ⅲ TextB Thailand forTourists
Part Ⅳ Text C A Tour Guide’s Principal Duties
Unit 5 Hotel＆Hospitality
Part Ⅰ Warm—up
Part Ⅱ Text A About Hospitality Industry
Part Ⅲ Text B Hospitality Industry Embraces Green Ideas
Part Ⅳ Text C Are Robots Taking Over China’s Hotel Industry
Unit 6 Finance
Part Ⅰ Warm—up
Part Ⅱ Text A An Overview of Financial Management
Part Ⅲ Text B Strategic Financial Management
Part Ⅳ TextCaf is a FinancialAccountant
Unit 7 Economics
Part Ⅰ Warm—up
Part Ⅱ Text A Basics of Economics
Part Ⅲ Text B Behavioral Economics
Part Ⅳ Text C Intemational Economics
Unit 8 Management
Part Ⅰ Warm—up
Part Ⅱ Text A Basics of Management
Part Ⅲ Text B Modem Strategic Management
Part Ⅳ TextC ProjectManagement
Key for Reference