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商务英语阅读教程
作者:袁知乾,林琴
出版社:上海交通大学出版社
出版时间:2021-05-01
ISBN:9787313248305
定价:¥48.00
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内容简介
《商务英语阅读教程》针对商务英语本科专业阅读课程编写。《商务英语阅读教程》共14章,内容包括国际营销、产品开发、定价和价格、销售促销、人力资源管理、消费者行为、电子商务、商业文化、商业道德、企业社会责任、绿色商业等章节,涉及国际商务的多个领域和环节。《商务英语阅读教程》各单元均设有课前阅读思考问题、两篇课文、生词表、课文注释和练习。《商务英语阅读教程》中内容皆选自原版材料,语言地道,与当今国际商务活动联系紧密。
作者简介
暂缺《商务英语阅读教程》作者简介
目录
Unit 1 Marketing
Part I Pre-reading Questions
Part II Intensive Reading
Text A The Paradox of Marketing at Scale
Part 111 Extensive Reading
Text B The Case for Wellness Marketing in Singapore
Unit 2 Product Development
Part I Pre-reading Questions
Part II Intensive Reading
Text A Virtual Reality: A Game-changer for Product Development
Part III Extensive Reading
Text B In Product Development, Let Your Customers Define Perfection
Unit 3 Price and Pricing
Part I Pre-reading Questions
Part II Intensive Reading
Text A High Price, Limited Performance of European Electric Cars Might Boost China Minis
Part III Extensive Reading
Text B Pricing Excellence Is a Strategic Differentiator in Wealth Management
Unit 4 Distribution Channel
Part I Pre-reading Questions
Part II Intensive Reading
Text A In India, Distributions God
Part III Extensive Reading
Text B Your Building Is a Captive Distribution Channel: How to Capture More Value
Unit 5 Promotion
Part I Pre-reading Questions
Part II Intensive Reading
Text A Small Businesses Are Trying to Stay Afloat
Part III Extensive Reading
Text B Are Elections Promotions a Good Idea?
……
Unit 6 Business Ownership
Unit 7 Staff Management
Unit 8 Human Resources
Unit 9 Consumer Behavior
Unit 10 E-commerce
Unit 11 Aspects of Business Culture
Unit 12 Business Ethics
Unit 13 Corporate Social Responsibility
Unit 14 Green Business
References
Part I Pre-reading Questions
Part II Intensive Reading
Text A The Paradox of Marketing at Scale
Part 111 Extensive Reading
Text B The Case for Wellness Marketing in Singapore
Unit 2 Product Development
Part I Pre-reading Questions
Part II Intensive Reading
Text A Virtual Reality: A Game-changer for Product Development
Part III Extensive Reading
Text B In Product Development, Let Your Customers Define Perfection
Unit 3 Price and Pricing
Part I Pre-reading Questions
Part II Intensive Reading
Text A High Price, Limited Performance of European Electric Cars Might Boost China Minis
Part III Extensive Reading
Text B Pricing Excellence Is a Strategic Differentiator in Wealth Management
Unit 4 Distribution Channel
Part I Pre-reading Questions
Part II Intensive Reading
Text A In India, Distributions God
Part III Extensive Reading
Text B Your Building Is a Captive Distribution Channel: How to Capture More Value
Unit 5 Promotion
Part I Pre-reading Questions
Part II Intensive Reading
Text A Small Businesses Are Trying to Stay Afloat
Part III Extensive Reading
Text B Are Elections Promotions a Good Idea?
……
Unit 6 Business Ownership
Unit 7 Staff Management
Unit 8 Human Resources
Unit 9 Consumer Behavior
Unit 10 E-commerce
Unit 11 Aspects of Business Culture
Unit 12 Business Ethics
Unit 13 Corporate Social Responsibility
Unit 14 Green Business
References
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