网店美工

　　本书以 Photoshop 软件为工具，通过 8 个项目全面、详细地介绍了网店设计与装修的基本方法和技巧。具体内容为：网店美工入门基础、网店图片设计、网店文字和图形应用、网上店铺装修、页面设计、主图、钻展图片和直通车图片的设计与制作、图片的切片与管理及装修服装店铺实例。本书实例丰富、内容翔实、操作方法简单易学，不仅适合作为电子商务专业大中专学生的教材，还可供感兴趣的读者及相关的专业人士参考。本书附有电子资料，包括书中所有实例的源文件及软件操作过程的录屏动画，另附赠了大量的实例素材供读者在学习中使用。

　　彭敢，1984年出生于江苏淮安，计算机专业硕士，江苏财经职业技术学院副研究员。教授多门专业课程，发表论文二十余篇；主持市厅级课题2项，主持校级教改课题8项，授权实用新型专利十余项；指导学生获全国保险综合业务技能大赛一等奖；江苏省优秀毕业设计三等奖；指导学生省级大学生实践创新2项、校级6项；获淮安市科技进步奖三等奖、淮安市优秀发明专利，多次获校级先进工作者、优秀教育工作者、优秀共产党员、校级服务能手。

项目一 网店美工入门基础 ············································································.1
任务 1 网店美工的概念 ··········································································.2
任务引入 ························································································.2
知识准备 ························································································.2
一、了解网店美工 ············································································.2
二、了解网店装修的作用 ···································································.3
三、网店美工图片的文件格式 ·····························································.4
任务总结 ························································································.5
任务 2 网店美工的配色 ··········································································.5
任务引入 ························································································.5
知识准备 ························································································.5
一、色彩的基础知识 ·········································································.5
二、色彩搭配的技巧 ·········································································.7
任务总结 ························································································.9
任务 3 商品拍摄 ···················································································.9
任务引入 ························································································.9
知识准备 ························································································.9
一、选择摄影器材 ············································································.9
二、摄影技巧 ················································································.10
三、摄影中的基本构图 ····································································.11
任务总结 ······················································································.12
项目总结 ····························································································.12
项目实战 ····························································································.12
实战 绘制化妆品海报 ····································································.12
项目二 网店图片设计 ················································································.18
任务 1 初识 Photoshop ··········································································.19
任务引入 ······················································································.19
知识准备 ······················································································.19
一、新建与打开图片 ·······································································.19
二、查看商品图片细节 ····································································.22
三、为商品添加注释信息 ·································································.25
四、网店装修图片的保存 ·································································.26
任务总结 ······················································································.28
任务 2 图片调色 ·················································································.28
任务引入 ······················································································.28
知识准备 ······················································································.28
一、调整偏色的商品图片 ·································································.29
二、调整图片的对比度 ····································································.30
三、调整曝光不足的图片 ·································································.31
四、自由更改图片中的颜色 ······························································.33
任务总结 ······················································································.34
任务 3 图片修饰 ·················································································.34
任务引入 ······················································································.34
知识准备 ······················································································.34
一、调整图片尺寸 ·······