创新报酬：将知识产权传化为股东价值的人们

　　Many companies and executives talk about patents， but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights， and how have they done it？ What do they advise others do to achieve higher profit margins， better returns on costly R&D， and increased shareholder value？ This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs：and shows you how you can do it too.

暂缺《创新报酬：将知识产权传化为股东价值的人们》作者简介

Acknowledgments
Foreword by Kevin Rivette, author of Rembrandts in the Attic
Introduction
Chapter 1.Roadblocks and Building Blocks (BBerman)
　Worthy Opponents
　Distinguishing Patent Trolls from Independent Asserters
　High-Stakes Poker
　A Double Standard for IP Assets
　Tolls,Trolls, and U-Turns
Chapter 2.Turning a Patent Portfolio Into a Profit Center (MPhelps)
　Prof ile: Hail to the Chief IP Of f icer
　ThinkPad®: The Licensing Story
　A Virtuous Circle
　Four Keys to an Ef fective Licensing Program
　Innovative Uses for Innovation Rights
Chapter 3.Seeing Through the Illusion of Exclusion (DMcCurdy)
　Profile: Purveyor of Quality
　IP on the Radar Screen
　Gaining Competitive Advantage
　IBM Leads the Way
　Timing the License
　Knowing WhatYou Have
　Masterpieces Hang in Museums, Not in Attics
　Emerging Models
Chapter 4.On Patent Trolls and Other Myths (APoltorak)
　Prof ile: Knight in Shining Armor
　A Patent Is a Negative Right
　Myth #1: “A patent is needed to practice the invention.”
　Myth #2: “It is not ‘nice’ to sue for patent infringement.”
　Myth #3: “The value of a patent is the same as the value of the patented technology.”
　Myth #4: “The patent system is fair.”
　Do Patent Trolls Really Exist?
　Myth #5: “A patent is a tax on innovation.”
Chapter 5.Roadblocks, Toll Roads and Bridges: Using a Patent Portfolio Wisely (PDetkin)
　Prof ile: From Trolls to Tolls
　Shareholders Expect a Return on IP
　Not All Patents Are Created Equal
　Deploying Unrelated or Orphan Patents
　Who Are the Buyers?
　A Seller’s Paradox
Chapter 6.Risky Business: Overlooking Patents as Financial Assets (JMalackowski)
　Prof ile:Wunderkind
　Director and Off icer Accountability
　Patent Enforcement Litigation
　Sarbanes-Oxley–Related Compliance
　Shareholder Litigation
　IP-Driven Shareholder Value
　Performance Measurement
　Director and Off icer Responsibility
　Looking Ahead
Chapter 7.Who Benefits from Patent Enforcement? (RNiro)
　Prof ile: Little Guys Like Him
　A Patent Is Worthless Without a Remedy
　When Inventors Fail, Innovation Suf fers
　Inventors Must Consider Patent Enforcement
　Patent Trolls and Harassment
　The Role of Contingent-Fee Representation
　Large Patentees Are Fighting Back
　Breaking from the Pack
　Dispelling the Troll Myth
　The Danger of Not Enforcing
　Leveling the Field
Chapter 8.Global IP in Crisis: Recognizing the Threat to Shareholder Value (BLehman)
　Prof ile: All Along the Watchtower
　The Leadership Vacuum
　The Top U.SPatentees Are Not U.SCompanies
　The Dangers of Uncertainty,
　Viagra® in China
　An Action Plan
　Managements Need to Step Up
Chapter 9.It Takes More than Being Right to Win a Patent Dispute (RSchutz)
　Prof ile: Serious Competitor
　Know Everything That Can Be Known
　Juries Love a Good Story
　Identifying Strong Patents
　Good Guys and Bad Guys
　Patent Disputes: Measuring Risk and Reward
　Hedging the Risk
Chapter 10.Managing Innovation Assets as Business Assets (JBeyers)
　Prof ile: Master Scout
　Legal vsBusiness-Led IP Perspectives
　Elements of a Business-Led IP Model
　How Patent Trolls Affect Prof its
　The Nature of the Unfair Value That Patent Trolls Can Realize
　What Operating Companies Can Do to Protect Themselves
Chapter 11.Secrets of the Trade: An Inventor Shares His Licensing Know-How (RKatz)
　Prof ile: An American Original
　The Business Model
　Agreements and Fee Schedules
　Ongoing Research and Notif ication Program
　Litigation: Always a Last Resort
　Defining Success
Index