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实用物流英语
作者：王淑花 潘爱琳
出版社：首都经济贸易大学出版社
出版时间：2023-03-01
ISBN：9787563834648
定价：¥46.00
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内容简介
本书是在物流英语慕课基础上设计的教材。慕课呈现主要知识点，可供学生课前预习；教师可使用本教材开展课堂教学和课后延伸教学。内容设计既考虑物流从业人员的真实工作情境，又兼顾语言能力的提升，体现了实用性，对学生走向未来的国际化物流职场有直接的帮助，可作为高等学校物流专业、商务英语专业及其他相关专业的教学用书，也可作为物流从业人员提高英语水平的参考书。本教材具有两个鲜明特色：第一，紧扣物流从业人员的职场需求，以英语语言运用能力的提升为核心，模拟工作过程设计学习情境，培养学生的职场英语沟通能力。第二，教材编写秉承“以学习者为中心”“思政为本、应用导向”的理念，充分体现学生的主体地位，同时也将学生的品德发展和能力发展融为一体，以为国家培养兼备国际视野和爱国情怀的物流从业者为目标。
作者简介
王淑花，教授，博士，毕业于北京外国语大学，主要研究方向为英语教学与测评。曾主讲《综合商务英语》《高级英语写作》《大学英语》等课程。从事本科英语教学25年，既做学生专业知识的领路人，也做学生生活和理想路上的引领者和知心人。学评教反响好，曾获过北京市青年教师基本功比赛二等奖、北京物资学院青年教师基本功比赛一等奖、多次获校级本科教学先进个人、教育教学成果一等奖等奖励。积极投身教学改革，主持完成10余项校级教改项目，1项北京市级教改项目。出版《英美文化博览》《中外英语学科思维能力培育的比较研究》等教材和学术专著多部。多次担任班主任，多次获评本科优秀毕业论文指导教师，指导多名学生获市级英语学科竞赛奖励。潘爱琳，1976年生，中共党员，硕士研究生，2000年起任教于北京物资学院，现任外国语言和文化学院大学英语教研部主任，外研社“国才杯”全国英语写作大赛、阅读大赛优秀校级管理员，2021年阅读大赛优秀指导教师，指导多名学生获全国大学生英语竞赛二等奖、三等奖。近三年年度考核和师德考核均为优秀。
目录
Chapter 1 Logistics
.Preview: The Nature and Historical Development of Logistics …………………1
.In-class Activities: Daily Communication and E-mail Writing ………………10
.After-class Activities: Conduct a Case Study …………………………………15
.Vocational Skills: Key Elements of a Presentation ……………………………16
Chapter 2 Warehouse Management
.Preview: The History and Practices of Warehousing …………………………18
.In-class Activities: Receiving Calls and Apology Letter Writing ……………25
.After-class Activities: Share Your Predictions ………………………………28
.Vocational Skills: Context in Presentation ……………………………………29
Chapter 3 Inventory
.Preview: The Signi.cance of Inventory Management ………………………30
.In-class Activities: Oral Report and Brie.ng Writing ………………………39
.After-class Activities: Create Your Brie.ng …………………………………44
.Vocational Skills: Becoming a Successful Presenter …………………………45
Chapter 4 Transportation Management
.Preview: Transportation Modes and Technologies ……………………………47
.In-class Activities: Negotiation on Shipment and Sales Letter Writing ………55
.After-class Activities: Share Your Strategies …………………………………59
.Vocational Skills: Keep Your Audience Engaged ……………………………60
Chapter 5 Packaging
.Preview: The De.nition and Function of Packaging …………………………62
.In-class Activities: Create Your Advertisement ………………………………69
.After-class Activities: Share Your Design ……………………………………73
.Vocational Skills: Verbal Message in a Presentation …………………………75
Chapter 6 Distribution
.Preview: Smart Choice of Distribution ………………………………………80
.In-class Activities: Parcel Tracking and Report Writing ……………………91
.After-class Activities: Share Your Solution ……………………………………95
.Vocational Skills: Non-verbal Message in Presentations ……………………96
Chapter 7 Procurement
.Preview: Procurement Process and History …………………………………98
.In-class Activities: Placing Orders and Memo Writing ………………………106
.After-class Activities: Justify Yourself …………………………………………110
.Vocational Skills：Dressing in Presentation …………………………………111
Chapter 8 Supply Chain Management
.Preview: Signi.cance of E.ective Supply Chain Management ………………113
.In-class Activities: Receiving the Supplier and Complaint Letter Writing …121
.After-class Activities: Conduct a Research ……………………………………126
.Vocational Skill: Methods to Deliver a Presentation …………………………127
Chapter 9 Logistics Information System
.Preview: New Technologies in the Logistics Industry ………………………129
.In-class Activities: Talking about Bills of Lading and
Creation of Commercial Invoice ………………………………………………138
.After-class Activities: Make Interpretations …………………………………143
.Vocational Skill: Factors In.uencing the E.ectiveness of a Presentation ……145
Chapter 10 Customer Service
.Preview: De.nition and Strategies ……………………………………………147
.In-class Activities: Customer Communication and Follow-up
Letter Writing …………………………………………………………………154
.After-class Activities: Create Your Own De.nition …………………………158
.Vocational Skills: Visual Aids in Presentation ………………………………159
Chapter 11 International Logistics
.Preview: De.nition, Function and Trends ……………………………………160
.In-class Activities: Dealing with International Warehousing and Freight ……168
.After-class Activities: Make Comparisons ……………………………………173
.Vocational Skills: Interaction with the Audience as an Expert ………………175
Chapter 12 Third-Party Logistics & Reverse Logistics
.Preview: De.nitions and Functions …………………………………………176
.In-class Activities: Meeting Discussion and Contract Writing ………………186
.After-class Activities: Find the Preferences ……………………………………192
.Vocational Skills: Ways to Make Your Presentation More Interactive ………193
.Preview: The Nature and Historical Development of Logistics …………………1
.In-class Activities: Daily Communication and E-mail Writing ………………10
.After-class Activities: Conduct a Case Study …………………………………15
.Vocational Skills: Key Elements of a Presentation ……………………………16
Chapter 2 Warehouse Management
.Preview: The History and Practices of Warehousing …………………………18
.In-class Activities: Receiving Calls and Apology Letter Writing ……………25
.After-class Activities: Share Your Predictions ………………………………28
.Vocational Skills: Context in Presentation ……………………………………29
Chapter 3 Inventory
.Preview: The Signi.cance of Inventory Management ………………………30
.In-class Activities: Oral Report and Brie.ng Writing ………………………39
.After-class Activities: Create Your Brie.ng …………………………………44
.Vocational Skills: Becoming a Successful Presenter …………………………45
Chapter 4 Transportation Management
.Preview: Transportation Modes and Technologies ……………………………47
.In-class Activities: Negotiation on Shipment and Sales Letter Writing ………55
.After-class Activities: Share Your Strategies …………………………………59
.Vocational Skills: Keep Your Audience Engaged ……………………………60
Chapter 5 Packaging
.Preview: The De.nition and Function of Packaging …………………………62
.In-class Activities: Create Your Advertisement ………………………………69
.After-class Activities: Share Your Design ……………………………………73
.Vocational Skills: Verbal Message in a Presentation …………………………75
Chapter 6 Distribution
.Preview: Smart Choice of Distribution ………………………………………80
.In-class Activities: Parcel Tracking and Report Writing ……………………91
.After-class Activities: Share Your Solution ……………………………………95
.Vocational Skills: Non-verbal Message in Presentations ……………………96
Chapter 7 Procurement
.Preview: Procurement Process and History …………………………………98
.In-class Activities: Placing Orders and Memo Writing ………………………106
.After-class Activities: Justify Yourself …………………………………………110
.Vocational Skills：Dressing in Presentation …………………………………111
Chapter 8 Supply Chain Management
.Preview: Signi.cance of E.ective Supply Chain Management ………………113
.In-class Activities: Receiving the Supplier and Complaint Letter Writing …121
.After-class Activities: Conduct a Research ……………………………………126
.Vocational Skill: Methods to Deliver a Presentation …………………………127
Chapter 9 Logistics Information System
.Preview: New Technologies in the Logistics Industry ………………………129
.In-class Activities: Talking about Bills of Lading and
Creation of Commercial Invoice ………………………………………………138
.After-class Activities: Make Interpretations …………………………………143
.Vocational Skill: Factors In.uencing the E.ectiveness of a Presentation ……145
Chapter 10 Customer Service
.Preview: De.nition and Strategies ……………………………………………147
.In-class Activities: Customer Communication and Follow-up
Letter Writing …………………………………………………………………154
.After-class Activities: Create Your Own De.nition …………………………158
.Vocational Skills: Visual Aids in Presentation ………………………………159
Chapter 11 International Logistics
.Preview: De.nition, Function and Trends ……………………………………160
.In-class Activities: Dealing with International Warehousing and Freight ……168
.After-class Activities: Make Comparisons ……………………………………173
.Vocational Skills: Interaction with the Audience as an Expert ………………175
Chapter 12 Third-Party Logistics & Reverse Logistics
.Preview: De.nitions and Functions …………………………………………176
.In-class Activities: Meeting Discussion and Contract Writing ………………186
.After-class Activities: Find the Preferences ……………………………………192
.Vocational Skills: Ways to Make Your Presentation More Interactive ………193
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