农产品供应链协同机制研究

　　我国是农产品大国，农产品的稳定流转和价值实现在整个国民经济体系中占有越来越重要的地位。《农产品供应链协同机制研究》一书以农产品为目标，以“农户+公司”型供应链为研究对象，综合利用供应链管理、信息协同、灰博弈等理论，结合定量与定性分析方法，从收益风险分配、信息共享以及信任的视角探讨了我国农产品供应链的协同机制。

　　徐良培，1974年出生，管理学博士，讲师，武汉工商学院经济与商务外语学院副院长，研究方向：农产品供应链与农村金融 。

第1章 导 论
1．1 研究的背景和意义···························································· 2
1．1．1 研究背景································································ 2
1．1．2 研究意义································································ 4
1．2 国内外相关研究文献综述··················································· 5
1．2．1 “农户＋公司”组织形式的相关研究文献综述······················ 5
1．2．2 供应链协同国内外相关研究综述····································· 8
1．2．3 供应链协同机制国内外相关研究综述······························15
1．2．4 研究述评·······························································18
1．3 研究的主要内容及路径·····················································21
1．4 研究方法·······································································23
1．5 研究的可能创新及不足之处···············································24
1．5．1 创新之处·······························································24
1．5．2 不足之处·······························································25
第2章 概念界定与理论简介
2．1 概念界定·······································································28
2．1．1 供应链和农产品供应链···············································28
2．1．2 供应链协同和供应链协同机制······································29
2．1．3 供应链收益与风险分配机制·········································30
2．1．4 供应链信息共享·······················································30
2．1．5 供应链信任····························································30
2．2 基础理论简介·································································31
2．2．1 供应链管理理论·······················································31
2．2．2 供应链协同理论·······················································34
2．2．3 灰博弈理论····························································36
第3章 农产品供应链协同的现实需求分析
3．1 我国农产品供应链的基本运行模式······································40
3．1．1 以农产品批发市场为核心组织的农产品供应链···················40
3．1．2 以农产品加工企业为核心组织的农产品供应链···················41
3．1．3 以零售企业为核心组织的农产品供应链 ···························41
3．1．4 以农产品物流中心为核心组织的农产品供应链···················42
3．2 我国农产品物流效率的估测与分析······································43
3．2．1 理论分析与研究设计·················································43
3．2．2 数据与变量····························································45
3．2．3 实证研究与分析·······················································48
3．3 基于信息熵理论的我国农产品供应链运作模式分析与评价········53
3．3．1 农产品供应链中的信息熵············································53
3．3．2 我国农产品供应链中的信息流运作模式···························55
3．3．3 我国农产品供应链主要运作模式分析与评价······················57
3．4 农产品供应链协同的现实需求············································59
3．4．1 农产品供应链协同的影响因素······································59
3．4．2 不同交易条件下供应链协同价值的比较模型······················64
3．5 本章小结·······································································68
第4章 农产品供应链协同的收益风险分配机制研究
4．1 产品专用性差异下农产品供应链灰博弈模型的构建与分析········70
4．1．1 模型的基本假设·······················································70
4．1．2 模型构建·······························································71
4．1．3 模型分析·······························································72
4．1．4 农产品供应链协同机制的案例分析·································77
4．2 基于期权+ 保险的农产品供应链协同机制分析·······················81
4．2．1 农产品期权和农业保险···············································81
4．2．2 基于“期权+ 保险”的农产品供应链协同灰博弈模型
构建与分析····························································84
4．3 本章小结·······································································91
第5章 农产品供应链协同的信任机制研究
5．1 信任的定义及特征···························································94
5．1．1 信任的定义····························································94
5．1．2 信任的特征····························································96
5．2 农产品供应链协同管理中影响信任的因素·····························97
5．3 基于信任的农产品供应链协同机制模型的构建与分析··············99
5．3．1 模型分析框架·························································99
5．3．2 问题假设与模型构建··············································· 101
5．3．3 问题分析····························································· 106
5．3．4 结论·································································· 111
5．4 本章小结····································································· 111
第6章 农产品供应链协同的信息共享机制研究
6．1 信息共享的技术基础······················································ 114
6．2 信息共享的层级与模式··················································· 114
6．2．1 信息共享的层级····················································· 114
6．2．2 信息共享的模式····················································· 119
6．3 农产品供应链协同中的信息共享机制分析··························· 123
6．3．1 农产品供应链协同中信息共享主体的合作行为分析············ 123
6．3．2 农产品供应链协同中信息共享激励机制的概念模型············ 125
6．3．3 农产品供应链协同中的信息共享激励机制模型················· 126
6．4 本章小结····································································· 139
第7章 农产品供应链协同机制的关系传递与融合分析
7．1 收益风险合理分配是农产品供应链协同的动因····················· 142
7．1．1 降低交易成本，合理分配收益···································· 142
7．1．2 合理处置经营风险，稳定供应链运行···························· 143
7．1．3 追求规模效应，提高整体绩效···································· 145
7．2 信任是农产品供应链协同的基础······································· 145
7．3 信息共享是农产品供应链协同的技术关键··························· 147
7．4 农产品供应链协同机制的关系传递与融合模型····················· 149
7．4．1 供应链协同管理的层次············································· 149
7．4．2 基于协同管理层次的农产品供应链协同机制···················· 150
7．4．3 农产品供应链协同机制的关系传递与融合过程分析············ 151
7．5 本章小结····································································· 153
第8章 主要结论、建议及展望
8．1 主要结论····································································· 156
8．1．1 从信息熵视角优选合理高效的农产品供应链运作模式，
从协同价值的比较中印证农产品供应链协同的现实需求······ 156
8．1．2 合理高效的利润和风险分配机制是保持供应链协同稳定态、
提高农产品供应链整体竞争能力的核心和动因················· 156
8．1．3 信任机制是维系节点成员间合作效能与存续的重要机制，
适当条件下的信任是一种进化稳定策略，供应链可以通过
学习机制实现协同利益············································· 157
8．1．4 信息技术和供应链组织结构模式是农产品供应链信息共享的
外在制约条件，信息共享收益和风险管控是实现农产品供应链
协同机制的内在动因··············································· 157
8．1．5 实现农产品供应链整体收益和运作效率的同步优化需要
利益风险合理分配、信息共享及信任协调三种协同机制
协调一致、互动配合··············································· 158
8．2 政策建议····································································· 159
8．2．1 创新和优化农产品供应链运作模式，提高农产品物流的
技术效率····························································· 159
8．2．2 实现农产品供应链协同稳定发展，“奖罚并用”是合理
有效的协同激励和约束机制，期权和保险是有效的风险
规避和损失补偿机制··············································· 160
8．2．3 信任机制的建立和完善需要利益激励、制度约束、情感
维系、信誉重视以及技术支持···································· 160
8．2．4 加强农产品供应链信息共享的激励设计和显示，构建高效
有序的资金保障、组织保障以及技术保障环境················· 161
8．2．5 定位链中主体的地位，发挥链中成员本体的职能··············· 162
8．3 研究展望····································································· 163
参考文献············································································ 164
致 谢··············································································· 178