2021全国民宿产业发展研究报告

　　本报告共分为五篇，共二十章，分别为：全国民宿行业发展研究、民宿专题研究、区域及地方民宿发展研究、红色民宿发展专题研究以及年度民宿发展趋势预测。 通过翔实的数据详细介绍了2020年全国民宿行业以及热门城市的经营情况；从民宿行业的管理政策、图书出版、企业发展、政策结构政策工具等多方面、多角度深入研究了中国民宿产业现状并提出针对性的解决方案；列举了北京市延庆区、长三角地区、广东省、丽水市等地区优秀民宿发展的案例以及红色民宿发展现状，为当前国内民宿、客栈与精品酒店的发展提供了多方面的借鉴与参考。

　　中国旅游协会民宿客栈与精品酒店分会，是中国旅游协会的分支机构。由中华人民共和国境内从事和促进中国民宿、客栈与精品酒店等非标准住宿产业发展的相关企事业单位，在平等自愿的基础上组建的行业性、非营利性社会组织。 协会通过召开全国民宿大会、全国民宿博览会、全国民宿社团联席会议，举办全国民宿设计大赛、全国民宿职业技能（美食烹饪）大赛，开展店长管家培训、行业研究、标准建设，指导地方社团建设，为地方政府提供咨询服务等，与国内外民宿及相关行业建立了广泛联系，开展了深度合作，推动了行业发展。

第一篇　全国民宿行业发展研究
第一章　云掌柜2020 民宿年度数据报告 ··············································· 3
一、2020 年全国民宿行业经营概况 ··············································· 5
二、2020 年TOP10 热门城市民宿经营报告 ····································18
第二篇　民宿专题研究
第二章　我国民宿政策结构及政策工具比较研究 ··································71
一、引言················································································73
二、文献回顾··········································································74
三、资料来源与分析框架 ··························································78
四、民宿政策结构及政策工具对比分析 ········································80
五、结论················································································90
第三章　 国内民宿管理政策比较研究——北京、广东和浙江三省市比较 ····97
一、引言················································································99
二、三省市已发布的民宿管理相关政策文本收集归类及编码 ··········· 100
三、政策背景及总体状况对比 ·················································· 101
四、民宿政策内容比较 ····························································111
五、结论及建议····································································· 122
六、总结·············································································· 124
第四章　全国民宿研究知识图谱分析 ··············································· 127
一、引言·············································································· 129
二、数据来源及研究方法 ························································ 129
三、民宿研究可视化分析 ························································ 130
四、民宿研究的展望 ······························································ 138
五、结论·············································································· 139
第五章　全国民宿图书出版现状研究 ··············································· 141
一、国内民宿图书出版现状及特征 ············································ 143
二、国内民宿图书出版趋势 ····················································· 154
第六章　从民宿企业发展窥探国内民宿行业的趋势 ····························· 155
一、OTA 类民宿企业代表：携程 ··············································· 157
二、垂直类民宿企业代表：木鸟 ··············································· 157
三、品牌民宿企业：大乐之野 ·················································· 158
四、PMS 企业：订单来了 ························································ 159
五、CRM 企业：如程 ····························································· 159
六、民宿托管加盟企业：悠家民宿 ············································ 160
七、民宿行业趋势预判 ··························································· 161
八、结语·············································································· 162
第七章　全国心理学主题民宿发展研究 ············································ 165
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