中国旅游住宿业发展报告2021：大变局与新布局

　　中国旅游研究院发布了《中国旅游住宿业发展报告2021》。报告指出，当前旅游住宿业发展面临变局，一是发展环境变局，二是住宿业市场格局变化。三是住宿产业格局变化。住宿企业化危机为机遇，积极应对挑战。新冠疫情和中美贸易摩擦对住宿业发展带来危机，并由此衍生的一系列挑战。面对挑战，住宿企业都将防疫防控放在首位，确保游客健康和安全。企业想尽一切办法开源节流，确保现金流，度过艰难期，面对当前市场和经济局面，住宿企业以创新求变革。下一阶段，住宿业要在国家战略目标指引下实现新的布局。住宿业发展中既会受到政策约束，也会得到相关政策的支持。当前，抗疫曙光初现，行业发展进入“旱则造车，水则资车”、为未来疫后做准备的阶段，行业发展的士气不应是“一而鼓再而衰三而竭”，反而应是凝聚士气，鼓舞信心，迎接黎明的到来。

　　作为文化和旅游部直属的专业研究机构，中国旅游研究院（文化和旅游部数据中心）以“促进中国文化和旅游融合发展和国际交流的政府智库、业界智囊、理论高地”为建设宗旨，主要承担旅游业政策和理论研究、文化和旅游融合发展研究以及文化、旅游的统计和数据分析职责。

章　住宿业发展经历变局 ····················································· 1
一、发展环境变局 ···································································· 3
二、市场格局变化 ···································································· 3
三、产业格局变化 ···································································· 5
四、业绩承压和投资收缩 ··························································· 8
第二章　住宿企业的危机应对 ····················································13
一、疫情衍生危机 ··································································· 15
二、把握时间窗口化危为机 ························································ 18
三、扎牢基础求发展 ································································ 23
第三章　以创新求变革 ····························································29
一、业态创新 ········································································ 31
二、供应链管理 ····································································· 35
三、金融助力 ········································································ 39
四、数字技术赋能 ··································································· 40
五、跨界融合拓展新空间 ·························································· 43
六、以混改激发企业活力 ·························································· 46
第四章　国家战略目标下的新布局 ··············································49
一、共同富裕目标下的住宿业结构 ··············································· 51
二、碳中和目标下的住宿业绿色低碳发展 ······································· 52
三、乡村振兴进程中的民宿发展 ·················································· 55
四、文旅融合背景下的住宿业发展 ··············································· 57
五、扩大开放进程中的国际化布局 ··············································· 60
第五章　未来发展建议 ····························································63
一、酒店要坚持底线思维 ·························································· 65
二、破除酒店人力资源困境 ························································ 66
三、提升酒店品牌的文化力 ························································ 67
四、持续推进住宿业数字化转型 ·················································· 68
五、充分利用资本市场的价值 ····················································· 69
附录 ··················································································71