Globalization and Basketball in China：Governance，Market and Culture

　　Chinese sports are developing under verycomplex and unique political， economic， andcultural circumstances in the global age. This studyaims to investigate the process of globalization inbasketball through an examination of itsmultidimensional manifestations. The study alignsitself with George Ritzer' s conceptualization ofdichotonuzing the process of globalization intogrobalization and glocalization. On that basis， thetrajectory of basketball globalization in China isidentified as the result of a contextual andcompeting interplay between the penetration ofthe NBA and the consequent engagement ofChinese basketball.A qualitative methodological approach wasconducted to achieve the research aim. Data werecollected from a number of sources， includingofficial documents and semi-structured interviewswith relevant basketball participants. The studyreveals that globalization and basketball in China，in the political and institutional dimension. is aconflicting process. The universalization of theNBA' s govemance model could not be fully assimilated due to the centralization of power in the Chinese govemment， which is hindenng the further professionalization and marketization of basketball. In the economic dimension， the globalization process is seen to interplay with the local basketball market， which is growing thanks to the adaption of the NBA' s marketing strategies.In the cultural dimension， the study demonstrates that the NBA has to some extent cosmopolitanized and consumerized Chinese basketball culture.while resistance from both the state and the Chinese people has risen. creolizing the globalization of basketball culture in China.

　　黄福华，男，1983年出生，广东中山人，江西师范大学校聘教授，硕士生导师。2009年至2013年，受国家留学基金管理委员会资助，赴爱尔兰University College Cork留学并取得中国研究专业博士学位，师从Fan Hong教授。主要研究方向为体育历史与文化，目前主持国家社科基金中华学术外译项目和国家体育总局哲学社会科学研究青年项目各1项，出版中文专著1部，在《The Intemationaljoumal of the History of Sport》等刊物上发表学术论文10余篇，其中SSCI收录4篇。

Chapter l． Introduction
1． 1 Globalization and Sport in China
1．2 Research Aim and Objectives
1． 3 Thesis Structure
Chapter 2． Theorizing the Global-Local Nexus
2． 1 Introduction
2． 2 Definition of Globalization
2． 3 Globalization and Sport
2． 4 Grobalization/Glocalization Theory and Sport Studies
2． 5 Theoretical Framework and Research Questions
2． 6 Conclusion
Chapter 3． Methodology
3． 1 Introduction
3． 2 0ntology and Epistemology
3． 3 Methodological Considerations
3．5 Reliability， Validity， and Ethical Considerations
3． 6 Research Design
3． 7 Conclusion
Chapter 4． Historical Overview
4． 1 Introduction
4． 2 Development of the NBA
4． 3 Sport Development in the PRC
4． 4 Conclusion
Chapter 5． Globalization and the Governance of Chinese
Basketball
5． 1 Introduction
5． 2 The Grobalization of the NBA and the Intemationalization
5． 3 Glocalization and the Professionalization of Chinese
5． 4 Conflicting Globalization： A Professional Sports League with
Socialist Characteristics?
5． 5 Conclusion
Chapter 6． Globalization and the Chinese Basketball Market
6． 1 Introduction ．．．．．．．．．．．
6． 2 Grobalization and the NBA's Chinese Marketplace
6． 3 Glocalization and the Emergence of an Indigenous Basketball Market
6． 4 McDonald's or Shanghai Food?
6． 5 Conclusion
Chapter 7． Globalization and Chinese Basketball Culture
7． 1 Introduction
7． 2 Grobalization and the NBA's De/reconstruction of Chinese Basketball Culture
7． 3A Resistant Voice from Above ： The Nation's Culturalization of Chinese Basketball
7． 4A Resistant Voice from Below： the Grassroots ' Ethos and the Glocalization of Chinese Basketball Culture
7． 5 Conclusion
Chapter 8． Conclusion
8．2 Contribution to Theory
8． 3 Research Limitations and Recommendations
Appendices
Interview Schedule A
Interview Schedule B
Interview Schedule C
Bibliography
Acknowledgement